Chapter 132 Sneaker Endorsement (Pink Setting Sun Trumpet Rewards Plus More)

The game is a week later, and the fans can only hold back their temper if they look forward to it.

But compared to the fans, it is the sneaker brand company that can't bear it first.

Walker's sneaker endorsement contract was signed after the draft, and he signed with UA for 10 million for 4 years.

Tang Tian hasn't received an offer for sneakers yet. He's a second-round pick, and he hasn't played a game yet. This is also expected.

However, his popularity has exploded recently, and the sneaker brand companies are naturally a little restless, and they have started to offer quotations one after another.

Tang Tian was not in a hurry, and asked Fei Gen to talk first. The principle was basically one, keep the number of years as low as possible, and raise the amount as much as possible.

Regarding the sneaker contract, aside from insiders not selling shoes, the comparison is not strength, but popularity.

He is also the No. 1 pick and also a guard. Wall’s rookie contract was 25 million for 5 years, but Rose only had 1 million a year, because Wall’s popularity was much higher when he entered the league than when Rose first entered the league. .

As long as Tang Tian uses his popularity again, and he has an Asian market behind him, the contract amount may even exceed most first-round picks.

Fei Gen is still talking, Tang Tian is not in a hurry.

A week later, he appeared in the Drew League with Walker and Thompson.

In the second match between the two sides, James didn't stay strong at the beginning, and finally scored 40 points, 7 rebounds and 10 assists.

However, Tang Tian didn't match up with James in this game. With the energy saved on the defensive end, he scored 21 points in the tacit cooperation with Walker. As a second-round pick, his performance was once again amazing.

Carl is quite awesome. Tang Tian made a small video by editing three points together. In the video, Tang Tian seems to give people the feeling of the second generation of Reggie Miller.

After the video was posted, it once again detonated social media and got nearly 2 million likes.

It is not yet known when the new season will start, but Tang Tian has become the first rookie to become popular first.

James stopped playing in the Drew League after one game, but Tang Tian's game continued.

Tang Tian, ​​as a time traveler, knows very well that James' joining the Drew League is just the beginning, and then the joining of Kobe and Harden is the real climax.

"There has been a breakthrough in the sneaker contract negotiations." At this time, Fagen also came to Los Angeles and brought good news to Tang Tian.

"Now there are two companies that are willing to offer endorsement contracts worth more than one million yuan, and they both agree to a two-year contract."

With Tang Tian's way of accumulating popularity, coupled with Fei Gen's ability, the second-round show's million-dollar endorsement contract has directly turned from a dream into a reality!

"Which two?" Tang Tian asked.

"Nike, and Peak."

"Peak?" Tang Tian asked suspiciously.

Since Nike missed out on Yao Ming, it has invested heavily in Chinese players. It is not surprising that they offer millions of dollars, but Peak?

But it’s normal to think about it. In the past few years, Peak has signed Scola, Landry, Lowry and many other players by playing the Rockets card, but these are all role players, and none of them can really make them brand. Influence.

Tang Tian is Chinese, it is a new attempt for them.

"Yes, both of them offer cash contracts with the same amount, 2.6 million for 2 years." Fagen nodded, and by the way, gave Tang Tian a popularization of the classification of endorsement contracts.

The endorsement contract of sneakers is divided into three levels.

The first tier is the signature sneaker contract. Owning brand signature sneakers and being the spokesperson of the brand image, there are only seven people in the league now: Nike's James, Kobe and Durant; AJ's Paul and Anthony; Adidas' Ross and Reebok's Iverson.

These people's endorsement contracts vary in price, but each one is sky-high.

The second tranche is a cash contract. This is also the contract that most players in the league currently have. Take the lottery show as an example. The current market is generally signed for 3 to 4 years, and the annual salary is generally between 200,000 and 700,000. Of course, there are exceptions. Nike gave Irving 3,000 for 4 years. 10,000, UA gave Walker 10 million for 4 years.

As for the third tier, it is purely a commodity contract. This is the lowest level, which is basically equivalent to the sneaker company providing shoes to players for them to play. The value of the sneakers is generally between 5,000 and 10,000 US dollars, and there will be no cash.

After Fei Gen finished speaking, Tang Tian basically knew what he got was the second tier.

"My personal suggestion is that it is better to choose Peak, of course the final decision is in your own hands." Before Tang Tian could speak, Feigen offered to propose.

Fei Gen's behavior was a bit abnormal, Tang Tian looked at him with some doubts.

"Peak is a brand in your country, and the Chinese market is also very promising. If the cooperation is good, you may be able to have signature sneakers in the future." Fagan explained.

Tang Tian nodded, Fei Gen was right.

Among the Chinese basketball players going abroad, only Yao Ming and Yi Jianlian are highly popular players, but both of them are big men, and the sneakers of big men are generally not sold.

He is now losing weight and playing as a swingman. In the Asian market of sneakers, it is indeed of great significance. It will be a matter of course to have signature sneakers.

"Sign to Nike." But after careful consideration, Tang Tian still gave himself a choice.

"Why?" Feigen looked at him in surprise.

"Nike will also have signature sneakers." Tang Tian replied calmly.

"No, Tang, it's different. Nike's competition is too great. If Peak develops in the future, it will pay a lot of money." Fagan persuaded.

"No, I've already made a decision." Tang Tian said, he had his own ideas.

The advantage of Nike over Peak is that it is an international company, and it will do better in terms of promotion. Of course, the more important point is money. Maybe the first and second contracts Peak can give Nike similar contracts, but when it comes to real They couldn't offer it when the contract reached billions of dollars.

This is why most superstars in the league choose big companies such as Nike and Adidas.

In this regard, he doesn't need to go against the current, what he wants is to make more money and get more krypton gold value.

"Don't think about it anymore? I chatted with the people from Peak, and I know that they have invested a lot in scientific research..."

"I know." Tang Tian interrupted Fei Gen's words, the latter's initiative today was too abnormal.

"Dan, our domestic businessmen have a bad habit. They like to give gifts when they are talking about business. They don't use this trick against you, do they?" Tang Tian asked.

"No, no, as I said just now, I'm just giving advice. The specific choice is up to you." Fagan said immediately.

"Well, that's good, let's choose Nike." Tang Tian said with a smile.

When he asked Fagan like that just now, if it were an ordinary American, he would have jumped up and said something like "Why do you doubt me? You are trampling on my personality". You must know that Americans are quite sensitive about this. .

But Feigen didn't, which means he probably guessed it right.

Fagan was indeed greedy for money.

But he didn't tell the truth, he could still use Feigen's abilities, anyway, he was the one who ultimately made the decisions on these matters.