Chapter 253: The Idea of ​​the Meizu Mobile Phone Entering Africa

Huang Zhang was very curious about the person Chen Changliu said he would take him to meet, but he did not ask. The Meizu mobile phone brand had just been established, and he still had a lot of things to do. How to balance his original management and the management and technical personnel transferred from other departments of the company made him spend a lot of time thinking.

When Chen Changliu acquired Meizu, he communicated with Huang Zhang. The person in charge of technology also transferred to the new business with him, and many people also transferred to the MP3 project. Anyway, there were not many people.

After Huang Zhang left, Chen Changliu took a closer look at Huang Zhang's design ideas for the product, etc. How to say it, the idea is good, but it still does not jump out of the thinking logic of mobile phones on the market.

As a mobile phone entering Africa, Chen Changliu could not follow the domestic mobile phone ideas, after all, the national conditions are different.

And the successful case of the legendary brand that beat Samsung and other international brands in the African market in the last life and became the "King of African Mobile Phones" was in his mind. How could he not use it?

Moreover, he can perfectly avoid the detours that the mobile phone brand has taken. He believes that as long as the operation is proper, the Meizu mobile phone will conquer Africa much faster.

In the past, that brand was in many African countries, such as Nigeria, Ghana, Ethiopia, and almost four out of every ten mobile phones were its.

Many people are entangled every day, not which brand of mobile phone to buy, but which model to buy. When getting married or engaged, the man is better to give the woman a mobile phone of this brand to show his sincerity.

Chen Changliu believes that in a few years, the Meizu mobile phone will reach this height.

As for the brand in the previous life, it has not been created yet, and it will appear in two years. However, with the insertion of the Meizu in this life, it is unknown whether this brand will appear again.

How can a product sell so well? In one sentence, it gives local consumers what they want.

For example, there is a strange phenomenon in Africa, such as some local customers in Nigeria, who have three or four mobile phone cards at the same time.

It's not that their business is so busy, but there are many telecom operators in Africa, but calls between different operators are very expensive. In order to save money, many people will apply for several SIM cards. After all, it's cheap to apply for a card, so locals generally have three or four cards, and they can insert whichever card they need into their mobile phones.

Pain points mean business opportunities. Chen Changliu talked with Peter Li for a long time when he was in Portugal before, just to confirm some things. As he remembered, the current African telecom operators are like this.

So this is a business opportunity for Chen Changliu to enter the African market, that is, dual SIM dual standby, or even multi-SIM multi-standby.

The brand in the previous life opened up the African market with this business opportunity, and then became the king of mobile phones in Africa step by step.

However, the mature dual SIM dual standby technology has not yet been developed. In the future, dual SIM dual standby is already a common technology, but in this era, how to say it, the technical difficulty is high, and it is not very high. It can only be said that mature technology has not yet appeared.

Chen Changliu no longer remembers the process, but he only remembers that in China, the birth of dual-SIM phones is due to China Unicom's "downfall".

After 2000, China Unicom lagged far behind China Mobile in terms of user numbers, revenue, and profits. In order to compete with China Mobile, China Unicom just launched the dual-mode mobile phone "World Wind" this year.

The so-called "mode" refers to the communication mode. China Unicom has two communication modes, GSM and CDMA. With the dual-mode function, the mobile phone can switch between communication modes.

However, this kind of mobile phone can only be called "dual SIM" but not "dual standby". Because the two cards cannot be online at the same time, users need to manually switch the communication mode, which is not very practical.

The first dual-SIM dual-standby mobile phone in the true sense will be launched by Yulong Communication at the end of next year, which is the Kupai mobile phone we are familiar with.

In the later period, Kupai also applied for dozens of patents in dual-SIM dual-standby, mainly involving details such as batteries and antennas.

The former chairman of Kupai said: For dual-SIM phones, we are the inventors and the founders of the standard.

Chen Changliu still remembers the patents surrounding dual-SIM dual-standby in his previous life, and various infringement and appeal cases also occurred frequently.

So Chen Changliu's plan is to launch dual-SIM or multi-SIM mode mobile phones in Africa first. Although it is not so practical, it is at least much better than a single SIM card.

At the same time, organize people to tackle this technology and strive to hold this patent in hand. Not to mention collecting patent fees, at least we can't let others collect our patent fees.

Another product design idea is a large-capacity mobile phone battery, but it is not used now.

Nowadays, resources in Africa are scarce, and electricity resources are also scarce, so battery anxiety is also a major pain point, but now feature phones use nickel-cadmium batteries, which are detachable, so it is not a big problem.

Now that the product design idea is there, the rest is marketing.

In terms of marketing methods, there is nothing to say. The main focus is a low price, and then advertising.

The advertising bombardment method is very down-to-earth. He wants to cover the airport in Nairobi to the slums in Kampala, from the border town in Kenya to the tourist city in Rwanda with dense advertisements of the Meizu.

Many graffiti on the walls are painted with Meizu mobile phones. He wants to achieve that in African countries, as long as there is a wall, there will be Meizu mobile phone advertisements.

Of course, it is impossible to achieve it in one step. It must be realized step by step. After all, the flower growers do not have so much money to burn.

Moreover, the Mei tribe can also launch very down-to-earth marketing activities such as buying a mobile phone and giving away chickens and sheep. After all, in economically backward areas, such marketing methods are very effective. He believes that consumers in Africa will find it difficult to resist.

PS: The typos will be updated first and then corrected.