Chapter 1728 Lanxin Company's Fierce Counterattack
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Lanxin Company's counterattack came quickly and ruthlessly.
The T-K Group soon lost its complacency.
Because, the fact that the few people in country Z they secretly sold, inciting everyone to crusade against the health care brand guild and Lanxin company in country Z, has been exposed.
First of all, those few people were not only beaten all over the body, but also had their legs broken, and were thrown into the T-K Group. Those people were all rogues, crying in the lobby of the T-K Group, and asked the T-K Group to compensate for medical expenses and mental damage. Fei, otherwise he would not leave.
The security guards tried to force them away, but as soon as they got close to them, they cried and said that their hands were broken, and they were rascals to the extreme.
At this time, the reporters also heard the news and surrounded the lobby of T-K Group.
The reporter interviewed several people from country Z who were beaten, and dug out the truth of the matter from their mouths, and then dug out their identities, and confirmed that what they said was true.
T-K Group used this kind of indiscriminate tactics in order to attack the health care brand guild in country Z, as well as Lanxin Company and Bella.
During this period of time, T-K Group used publicity and promotion to package the reputation of the company and the image of its products to fully display the status of its world-renowned company in front of everyone, and pushed the company's brand to the most influential place in country Z. s brand.
Let more people in Country Z believe that the influence of this company and this brand in the world is not comparable to that of Lanxin Company, which was founded five or six years ago.
However, after this news came out, the image and brand reputation of the company operated by T-K Group were greatly damaged, and the sales continued to decline.
In their view, how could a world-renowned large company do such a dirty thing?
Lanxin Company's move completely tore apart the self-packaging of T-K Group.
The T-K Group suffered a credibility crisis from the public.
At this time, the people who have always been active in resisting acquisitions and protecting national brands realized that they were tricked by T-K Group and used as guns by T-K Group.
By doing this, the T-K Group is nothing more than letting the people of country Z kill each other, so that they can reap the benefits of the fisherman.
Everyone became extremely angry and scolded T-K Group for being shameless.
A frenzy of resistance to acquisitions was set off. College students organized associations and began to go to crowded places such as streets, squares, parks, subways, and bus stations to give speeches and distribute leaflets to popularize the impact of foreign acquisitions on country Z.
All over the country, a storm of boycotting the takeover was mobilized.
Fueled by Wen Xinya, this turmoil has reached a climax.
"Oh my god, what the hell is going on here?"
Joss couldn't figure it out, why did things develop to such a point?
"I have already explained to the media and everyone that this incident was just the unauthorized actions of a few employees of the T-K Group. They have already been expelled, and they have publicly apologized to the public and given an explanation to the people of country Z. Why did they still Just hang on to things."
Joss kept recalling that no loopholes were found in the handling of this public relations crisis. This was a perfect solution to the public relations crisis.
But why, did not achieve the desired effect?
Chu Jingnan looked at Joss indifferently: "There is an old saying in country Z called a dike of a thousand miles, which collapses in an ant's nest. Causing a catastrophe or causing serious damage, and even ruining your life."
Joss said with some incomprehension: "I don't think the mistake this time is irreversible."
In his opinion, this is just a small matter.
The people of country Z are too preoccupied, and they always hold on to little things.
Chu Jingnan slowly closed the information in his hand: "T-K Group was promoted to the altar of sales and became the most influential health care brand in country Z. How much of it is because of your own promotion and self-packaging? very clear."
Joss' heart trembled, and he vaguely realized his mistake.
Chu Jingnan continued: "As a matter of fact, T-K Group's traditional Chinese medicine health care products have been controversial since they were launched. People from country Z are chanting the slogan of boycotting the acquisition, but on the other hand, they can't help it. The curiosity about your products, the increase in sales, is not because they approve of your products."
This is the crux of the matter.
The public does not really recognize the products of T-K Group, so the market share of T-K Group is not stable. T-K Group did not seize this opportunity to manage its own products well and stabilize its market share, but was eager for quick success and quick profit. Defeat Lanxin Company, and want to dominate the health care brand market in country Z.
This is putting the cart before the horse.
"It turned out to be like this!" Joss' body softened suddenly, and only then did he realize what a low-level mistake he had made. He missed the best opportunity for T-K Group to occupy the health care brand market in country Z.
He was blinded by Lanxin Company's blind show of weakness, and was fascinated by T-K Group's limelight. He blindly pursued Lanxin Company, but forgot that his ultimate goal was not only to occupy the health care brand market in country Z, But to create more substantial profits for the company.
Chu Jingnan added: "The T-K Group's traditional Chinese medicine healthcare brand has been on the market for less than a year, so how can it compare to Lanxin's six or seven years of operation?"
People buy T-K Group's products because of huge promotion and publicity.
However, Lanxin Company has occupied the market for six or seven years, and their product quality is deeply rooted in the hearts of the people. This is also the reason why T-K Group tried to spread rumors about Lanxin Company's product quality problems before, but they did not stir up speculation in the end.
How can a momentary curiosity compare to something deeply rooted in people's hearts?
T-K Group failed to grasp the public's curiosity for a moment, and managed its own products, which lost popular support, and finally suffered the backlash of the sales boom, and failed.
Joss couldn't help but said dejectedly: "I always thought that the Lanxin Company was able to hit the T-K Group again and again only by tricks and tricks. Until this moment, I was really convinced. That Bella is thoughtful and strategizing, she can be called a big Only, I am not her opponent."
From the beginning of the takeover battle between T-K Group and Lanxin Company, Bella has been firmly in control of the overall situation and people's hearts. She is good at calculations and schemes, and she pushes T-K Group to a precipice step by step.
Such a person is truly terrifying.
Chu Jingnan sighed slightly: "T-K Group has lost the market, and Lanxin Company will face a more violent counterattack in the future. You... get ready!"
Chu Jingnan was not optimistic.
In his view, the T-K Group's defeat is doomed.
As far as he is concerned, the acquisition of T-K Group is destined to become a big failure in his life, a failure that cannot be washed away.
And the person who caused this failure was precisely - Bella!
Besides Wen Xinya, another person who made him taste failure.
[515 is coming soon, I hope to continue to hit the 515 red envelope list, and on May 15th, the red envelope rain can give back to readers and promote works. One piece is also love, it must be better! 】