Chapter 1592 The Advertising Strategy Is Stillborn

With NBJ's internal and external troubles, Lanxin Company and NBJ's alliance against T-K Group exists in name only.

NBJ is stuck in the quagmire and cannot extricate itself.

Lanxin Company is isolated and helpless, and it is difficult to support the overall situation!

Country Z's health care brand company is over, and it will be acquired sooner or later.

There is no suspense about the fall of country Z's health care brand market.

Everyone has different ideas and opinions on this.

Some people are happy to see it, some feel regretful, and some are filled with righteous indignation, but more people feel that the great rivers and mountains in the health care brand market in country Z will go from east to west.

Right now, T-K Group is putting all its energy into preparing its own "crushing" advertising campaign, intending to break through the health care brand market in country Z in one fell swoop, severely damage Lanxin Company, and cause Lanxin Company to collapse.

An astonishing news, like a bomb, was thrown into the market competition between Lanxin Company and T-K Group.

Almost everyone was horrified, including T-K Group and even Genesis Investment Company.

Zhishanya Club will join hands with Lanxin Company to hold a charity party.

This news has been widely publicized by the media, the Internet, TV, and the media, and it has almost reached the point where everyone knows it. Of course, Wen Xinya and Ling Qingxuan's support is indispensable for this. After all, the bigger the news, the bigger the trouble for Lan Xin. The more profitable the company is.

When the T-K Group received this news, they were just stunned. Maybe for a while, they still couldn't understand what Zhishanya would mean to Z country, and they couldn't appreciate the shocking news.

However, Chu Jingnan, who is a native of Z country, is quite clear.

Zhi Shan Ya Hui is the largest charitable organization in country Z. It is a charitable organization recognized by Article 88 of the domestic tax law. It is a charitable organization that contributes to charity and public welfare affairs. It has a close relationship with the government through social merit affairs. The spokesperson of the government's civil affairs can be said to be the center of power in the capital.

For many years, Zhishanya Association has been committed to charity work, and its reputation has almost reached. Wherever there is a disaster, there is Zhishanya Association. They are dedicated to poverty education, charity work for disabled children, orphans and widowed elderly, and most of the orphanages in country Z , orphanages, and Yuci homes are almost all under the banner of Zhishanyahui.

In recent years, the focus of charity work of Zhishanya Association has begun to shift to social work. They have established social work groups in many cities, starting from families and individuals, such as marital discord, unfilial children, domestic violence, etc. are all counseled by them. The scope of work is to fundamentally solve the current situation of people's livelihood in country Z.

They are no longer the aloof kings of charity, but really walk into the people, integrate into the people, and help the people.

This initiative has received strong support from the state.

At the same time, it also has a huge influence on society.

The prestige of Zhi Shan Ya Hui has reached an unprecedented peak.

The fact that Lanxin Company has the support of Zhishanyahui already shows that they have firmly controlled people's hearts.

It wasn't until this time that he realized that after Lanxin Company divided the T-K Group's advertising campaign, this campaign was Lanxin Company's home field, and the initiative was in their hands.

In this battle, the T-K Group lost.

Moreover, it was a complete defeat.

Zhou Huiyan sat on the sofa with her legs crossed, her posture elegant: "As for the charity dinner, you can go ahead and do it, Zhishanya will definitely support you with all your strength, no matter when and where, Zhishanya will be your strongest strong backing."

She is not surprised that Xinxinya will use Zhishanya's reputation in society to fight against T-K Group.

Wen Xinya has greatly promoted the development of Zhishanya Association since she joined Zhishanya Association. She is the one who put forward the social work proposal, and she is also the person in charge of this project.

And she, she did really well.

Compared with her contribution to the Zhishanya Association, her requests for the Zhishanya Association are very few!

This girl, just like when I met him at the beginning of the year, has a strong character, and her sincerity has not changed.

"Aunt Zhou, I understand." Years didn't seem to have left a trace on Zhou Huiyan's face, but instead polished her to be more elegant, dignified and elegant, and still touched her warmth with her gentleness, generosity, tolerance, and kindness. Ya life.

Zhou Huiyan changed the topic with a smile: "Since the confrontation between Lanxin Company and T-K Group, whether it is the peripheral battle or the flanking copycat battle, they have played very well, and have taken the initiative into their own hands. Now you use Zhishanya The prestige of T-K Group will hit the advertising campaign that T-K Group is about to launch, and it is estimated that their advertising strategy will be aborted."

The first publicity plan of T-K Group was completely encircled and annihilated by Wenxinya's flanking copycats. .

The remaining second phase of the publicity strategy is not enough to fully cover the entire Z country, and the scope of the publicity is concentrated on the media and network coverage.

However, in the future, the coverage of the media network will be known as the Charity Gala jointly organized by Zhishanyahui and Lanxin Company. Who will pay attention to the weak advertisements?

Even if the limelight of the charity dinner is over, T-K Group will invest in advertising again.

However, Lanxin Company has won the support of the Zhishanya Association and won the hearts of the people. Who would pay attention to the T-K Group?

In this battle, the T-K Group was beaten to death without any effort.

Wen Xinya picked up the teacup, and the scent of the tea made her feel good: "This year, the acquisition battle between Z country's health care brand company and T-K Group has been in a passive situation. It's time to let T-K Group know that our cutting-edge Minions."

Zhou Huiyan couldn't help laughing: "You, it's always like this. Once you sing, you're done, and once you sing, you're amazing!"

How sharp this young girl's sharpness is and where her limit is, she has not yet seen through it. It really is worthy of being raised by Mo Gong himself.

Zhou Huiyan naturally knew the hidden edge of this girl, and asked, "Choose this time to release your identity as the executive director of Zhishanya Association, do you plan to announce your identity to the public?"

Wen Xinya already has enough halos, if her status as the standing director of Zhishanya Association is announced, she can't imagine what kind of sensation it will cause.

Wen Xinya shook her head and said, "The time has not come, I have no plans to announce my identity yet."

Her biggest enemy is the H-Z International Alliance Organization, and her status as the executive director of the Zhishanya Association is her most powerful weapon. It is used to deal with the T-K Group, but it is just a slaughter.

The development of Lanxin Company has been going smoothly so far. Take this opportunity to make good use of the sharpening stone of T-K Group to sharpen the edge of Lanxin Company. This is also one of the goals of Wenxinya.