Chapter 152

Deng Ying was ready to take a gamble.

Whether you can win this one depends on the quality of "Bad Kid" and Lin Xing.

Panda Video's rating for "Evil Kid" is A. In addition, Panda Video is currently focusing on cost-saving. Panda Video will definitely win this segment of the suspense market.

But as I said before, Deng Ying is just a director of the content department, and this "Evil Child" is just a test of the waters for Panda Video. As a test of the waters, naturally most of them are cannon fodder.

Because what Panda Video is really going to shoot next is a suspense trilogy adapted from the best-selling author Ye Cheng in the industry. These three works are well received in the industry, and all have a score of 8.7 on Douban.

Even the movie "It's Your Turn" scored 9 points.

Precisely for this reason, Panda Video announced the plan for a suspense theater last month, and the first project to be approved was "It's Your Turn."

Moreover, the screenwriter of this drama was adapted by Gao Qing, a master in the industry, and the director was Mei Lei, a well-known director in the TV drama industry.

The lineup of Gao Qing + Mei Lei is already a huge pie.

According to Panda Video's initial plan, they feel that the current episode count of "It's Your Turn" is around 13, and it can be made into a high-quality web drama of suspense theater.

High-quality online dramas will be a trend in the future.

So Panda Video has already begun to lay out the web drama. In fact, it is not just Panda Video. After the web drama "Portrait of the Murderer" by Penguin Video actually crushed "Independent Correct Opening Fang Gong", it also brought a lot of attention. Few people’s reflections.

There is a saying in the industry called Feng Shui turns around.

Twenty years ago, or even thirty years ago, basically a TV series with more than 25 episodes was considered a long-running TV series, and many TV series even ended in seven or eight episodes.

But later, the number of TV series episodes became higher and higher, from 20 to 30 episodes, from 30 to 40 episodes, and there were even some costume dramas that were added to almost 90 episodes.

The audience gradually went from being unaccustomed to it, to getting used to it, to now being disgusted, and then the number of episodes also began to be gradually reduced.

This is the market, and many times the market determines what type of works the producer produces.

Why did everyone criticize popular artists, trashy dramas, and bad dramas before, but there are still people filming them? Isn't it just because of making money?

Even if you just get a bunch of celebrities and make a platter of movies, the amount will be over one billion.

But now it’s not that easy to defraud viewers of their money.

In the same way, it is not that easy to make the market pay for bad dramas or dramas with popular artists.

Because of this, because many dramas hit the market, and because high-quality dramas such as "The Black Lives Matter" and "Portrait of a Murderer" were successful with relatively few episodes, the market began to change quietly. .

Spring River Plumbing Duck Prophet.

For Deng Ying, he didn't want to be that cannon fodder.

He believes that the script of "Bad Kid" is solid, the actors' acting skills are quite good, and even though Dong Ha is acting like crazy, at least her acting skills are not compromised, and other factors combined.

Stud it for a while and there should be no problem.

Deng Ying even used all her resources and connections, and then wanted to apply for it, and finally applied for publicity funds from A level to A+ level.

how to say? ?

A little more counts.

The day before the premiere of "Evil Child", a launch press conference was held. Compared with "Portrait of a Murderer" which omitted the launch press conference, "Evil Child" still paid more attention to it.

After all, less than half of the publicity funds are spent on this.

Among them, Panda Video is live broadcasting the whole process, and the official V of Panda Video has been helping to promote "Evil Child" in the past few days.

The launch press conference lasted almost an hour. Of course, Dong Xia still didn't come to the press conference. In her words, she didn't agree to publicity after filming.

What's more important is that Dong Xia has heard from her sponsor that this "Evil Child" is nothing more than cannon fodder, and the sponsor is only planning to let her act in this drama for a while, and later plans to stuff her into the drama. The crew of "It's Your Turn".

This made Dong Xiale blossom, and she felt that this was her chance.

Even Dong Xia is ready to do nothing recently, just serve the benefactor well and satisfy the benefactor from top to bottom.

However, the lack of Dong Ha made the "Bad Kid" crew more harmonious.

At the launch conference, Lin Xing was the absolute focus. Just like when the media visited the team, most people basically only cared about Lin Xing.

Because others reported the same lack of traffic.

But Lin Xing had already brought as much water as he could.

For example, three young actors, Wan Jie, Xu Liang, and Lin Ni.

For example, Kong Tian, ​​Lin Xing said that he had always followed Kong Tian to learn lines and acting skills.

For example, there are several other actors. These actors are all familiar faces, but no one can name them. Their chances are actually similar to those of some actors in "Portrait of a Murderer".

They are all capable, but have little chance.

Lin Xing naturally turned the topic to them.

"The launch press conference of "Evil Child" will be held in the Imperial Capital today. Let's wait and see whether this online drama can create another myth."

""Evil Boy" is the successor to "Portrait of a Murderer". This drama will prove whether Lin Xing really has the ability to carry a drama??"

"Lin Xing claims that the drama "Bad Kid" is a suspense drama with positive energy, mainly to bring some warmth and healing to everyone."

…

After the launch conference of "Bad Kids", the publicity and promotion had basically started.

The publicity and promotion also spent all the money on Lin Xing.

The same topic, netizens are not interested in others.

Then they can only try their best to buy hot searches and keywords for Lin Xing.

Fortunately, there is still a key point, that is, the popularity of the drama "Picture Hunting Murder" is still there. After all, this is the main reason why "Bad Kids" decided to shoot and broadcast at the same time.

Take advantage of Lin Xing's current dividends.

When Lin Xing arrived in Shanghai the next day, the hot searches about "Bad Kids" were still at the top of the hot search list.

"Teacher Lin, I have to trouble you to promote it as much as possible in the next two days. We will use all the publicity and promotion funds this week..."

This is what Deng Ying said to Lin Xing after the launch conference yesterday.

Basically, it's all in.

What we are betting on is the recognition of the market.

In response to this, Lin Xing advised Deng Ying to be more rational. First, the appeal of "Bad Kids" is indeed weaker. Second, Lin Xing thinks that weekly dramas are the biggest test for the audience.

After all, now is the era of short videos. Many people are easily impatient to watch a long video. Some of them watch dramas at double speed. You ask the audience to wait for weekly dramas? ?

It is still very difficult.

Good dramas are worth waiting for, but some viewers will definitely wait for them.

What is needed at this time is patience.

Therefore, Lin Xing thinks that Deng Ying's gambling-style promotion and even all-in in the early stage are not wise.

Just like "The Portrait of the Murderer" also flopped in the first three days of its premiere, it later relied on tap water to flatten the hot search list, and then relied on the background of "The Right Way to Open Independence" to gradually counterattack.

Do you say that "Bad Kids" will definitely be able to continue to flatten the hot search list with tap water? ?

No one dares to say this.

In Lin Xing's opinion, the update of "Bad Kids" is a flaw. Not to mention the mode of shooting and broadcasting at the same time, other TV series update two episodes a day, and you update two episodes a week, so no matter how good it is, the audience will wait for it.

But in today's society, in the era of short videos, many things will be forgotten if you put them aside.

The same is true for the audience.

No matter how good your drama is, if he thinks it is good after watching two episodes, and then he can only watch two episodes in the second week, at this time, many people may think that it is really not good and put it aside.

"So, Teacher Lin, you are not confident about "Bad Kids"?"

Deng Ying asked worriedly when she heard Lin Xing persuade her not to go all in.

"Of course not..."

Lin Xing knew that Deng Ying had misunderstood him, so he explained: "I have enough confidence in "Bad Kids". Today's audiences have had enough of pig food, and they are eager to have a good meal. To be honest, the audience's requirements are not high, and they don't ask for delicacies. As long as you don't fool the audience, the script is not stupid, the scenes are not PPT, and the actors don't have expressionless faces and only know how to recite lines, then the audience will be very satisfied."

Do you think the audience's requirements are high?

Deng Ying was a little confused: "Then what do you mean, Mr. Lin?"

Lin Xing said: "I think the launch of "Bad Kids" is due to the preheating of the drama "The Hunting Murderer", and Panda Video has recommended it on the homepage tomorrow. At least the launch is much stronger than that of "The Hunting Murderer". Instead of going all in in the early stage, it is better to promote it in the third week."

Deng Ying was puzzled: "Why promote it in the third week?"

Lin Xing smiled and explained: "After updating 4 episodes in two weeks, many viewers should recognize this drama, but our update is a flaw. At this time, we are afraid that some people will keep the drama, so we just wake everyone up in the third week..."

Deng Ying suddenly realized.

He thought about it again and it was indeed the case.

So today, when "Bad Kids" is about to be broadcast, the preheating was done vigorously, but some funds were indeed left to wait for the promotion in the third week as Lin Xing said.

Anyway, it is enough for "Bad Kids" to be broadcast on the first day.

Whether the show will be a flop or a small hit, whether it will get a lot of negative reviews or good reviews, it all depends on the update at 10 o'clock tonight.

At 9 o'clock in the morning on May 4, 13 hours before the show "Bad Kids" was broadcast, Lin Xing came to Shanghai and arrived at Shanghai TV.

This time, "Can I Come to Your House for Dinner" was jointly produced by Shanghai TV and Penguin Video. It is a food observation reality show that observes the taste of the world through a meal.

"Hello, Mr. Lin, we will have a meeting at home this morning to get to know each other..."

The person in charge of receiving Lin Xing was a staff member of Shanghai TV. She first took Lin Xing to settle down in a hotel next to Shanghai TV, and then came to the TV station.

Zhao Fang sent Lin Xing the details of this variety show the day after the celebration banquet of "The Murderer in the Portrait".

To put it bluntly, it is no different from other so-called reality shows. There are a total of 3 permanent guests, and each episode will invite 3 guests to form teams of two to knock on other people's doors.

I just said that this is also an observational reality show, so in addition to the reality show, there is also observation, that is, there will be 3 observers in the hall with the host Zhao Fang to chat together.

It is a show, and at the same time, I hope to give everyone some thoughts.

This is the original intention of the "Can I Come to Your House for Dinner" program team.

They are going to start from Shanghai as the first stop, then go to Pingjiang, then Qiantang, and also go to some third- and fourth-tier cities.

According to the discussion of the program group, they are going to interview randomly on the street, knock on the door of the community, or randomly assign tasks.

The highlights of this kind of show are that "stars may be turned away when they go to eat for free", "how can stars get passers-by to agree to eat at home", or whether stars can succeed by relying on face recognition?

Lin Xing only knows that the three permanent guests invited by "Can I Eat at Your Home" are Luo Yi, Xu Fang, and Qi Hong. As for who the other two invited guests are, Lin Xing really doesn't know before entering the meeting room.

As the staff came to the meeting room, Lin Xing found that Zhao Fang had arrived.

In addition to Zhao Fang, there are several other artists, but Lin Xing doesn't recognize them all.

"Axing, let me introduce you..."

Zhao Fang came to Lin Xing a few steps ahead, and then smiled and introduced the three guests Luo Yi, Xu Fang, and Qi Hong.

Everyone greeted each other.

"Teacher Luo, Teacher Xu, Teacher Qi..."

Whenever Zhao Fang introduced someone, Lin Xing would greet them politely and respectfully.

Anyway, whether you know them or not, you have to call them teachers in the entertainment industry.

"Hahaha, Ah Xing, why call me Teacher Luo? Just call me Lao Luo."

Luo Yi said with a smile: "Next, we will have to trouble you in this variety show."

Xu Fang also said: "Yes, Ah Xing, I heard from Lao Guan that you are born to do variety shows."

Although Qi Hong disagreed, she didn't say anything.

While chatting, the remaining two guests also arrived.

One of the popular artists, named Liu Tian, ​​is a singer and dancer. The company has supported him to act in several TV series, but they are not very popular.

The other is the female guest Chen Qianmei. She doesn't usually participate in variety shows. She mainly shoots TV series. Of course, Chen Qianmei has thought about making movies, but both of them have failed.

So Chen Qianmei simply continued to make TV series.

This time, Chen Qianmei came to "Can I Come to Your House for Dinner" because the company asked her to do so, because there have been rumors that Chen Qianmei has been banned, after all, the TV series she filmed has not yet been aired.

In this case, why not just go on a variety show.

The company thinks this food observation variety show is quite suitable, anyway, it will only be recorded for one episode, and this episode will be aired soon.

More importantly, Chen Qianmei doesn't need to say too much at that time, she can team up with Luo Yi and let Luo Yi come to eat for free.

That's right.

If Chen Qianmei is a social phobia, then Luo Yi is a social genius.

The two are completely different.