Chapter 16 Promotion Plan for Elf Milk
“Mayor, this is the packaging of our product.
Qi Zhensheng placed two bottles of fresh milk in glass bottles on Chen Xizhou's desk.
The overall design is very simple.
The streamlined bottle is clean, tidy, elegant and generous, with only a circle of wrapping paper printed with different patterns and respective product qualifications.
The glass bottle on the left contains Moo Moo fresh milk, and there is a large milk can printed on the wrapping paper.
The glass bottle on the right is filled with fresh milk, and the packaging paper has a mount goat and mount lamb printed on it.
"After several days of observation, the output of Moo Moo Fresh Milk can be fixed at 3,000L per day. Converted from the 250ml capacity of bottled milk, it means that 12,000 bottles of Moo Moo Fresh Milk can be produced per day."
Qi Zhensheng continued: "The output of fresh milk is relatively small. Although rams can also produce milk, the number of mount lambs willing to produce milk and the amount of milk produced are not as good as those of large milk tanks."
"The current average daily output is 1,000L, which translates into 4,000 bottles of fresh milk. However, compared to cow milk, the output of goat milk, which is less accepted by the market, is actually not low."
"When the talents for each position are in place, we will launch additional specifications and brand-new products in the future. This is the promotion plan I made for the two milks. Please take a look."
This was not Qi Zhensheng's job originally.
But excluding the villagers from Bailu Village who work in the feedlot, Langqi Elf Industrial Group and Langqi Dairy currently only have one polished commander, Qi Zhensheng.
If he doesn't do it, no one will do it.
It's actually a bit sad.
Fortunately, Qi Zhensheng majored in marketing in college, and he is quite good at this kind of work.
This is why Chen Xizhou put him in this position.
Taking the document, Chen Xizhou looked through it carefully.
One person is short-term and two people are long-term.
Although he specializes in the field of medicine, he may not be good at product promotion, but he can still give some different opinions with reference value.
The promotion plans given by Qi Zhensheng are divided into two categories.
One is online promotion.
The V-letter public account of Langqi Dairy has now been initially launched.
The operation will publish nutritional knowledge and healthy eating suggestions about the two types of milk on the public account.
At the same time, a lottery event will also be held for browsing users to participate in the lottery, and the prizes will be Moo Fresh Milk or Bingmei Fresh Milk.
In addition, Langqi Dairy will also hold a short video contest.
Invite users to shoot short videos related to the two types of milk and upload them to the platform. The public account will select outstanding short video works for rewards.
In this competition, the operation will also appropriately add several short videos related to the two milk source elves, the mount lamb and the big milk tank, to increase the market recognition of the elf milk.
One category is offline activities.
First up is the milk tasting event.
Set up promotion booths in large supermarkets and invite consumers to taste different brands of cow and goat milk, including its own products, for free.
Elf milk has its own uniqueness in terms of texture and taste.
This kind of product comparison can maximize your own advantages.
Promotional booths will also distribute some coupons and small gifts.
In addition, there are milk-themed activities.
Langqi Town has corresponding fruits for consumers to pick every season.
Picking and consumption behavior mostly occurs during winter and summer vacations, and most of them are families or couples.
Langqi Dairy can take this opportunity to hold elf milk themed activities.
Consumers are invited to participate in various interesting interactive games and experiential activities, allowing consumers to have a deeper understanding of the milk elf and elf milk.
The docile mount lamb and the big milk tank can complete the task well.
Samples of elf milk and dolls of two kinds of milk elves will also be distributed at the event as small gifts, which can deepen the market recognition of elf milk.
Except for some details that need additional consideration, the promotion plan is overall perfect.
"You have to make the initial investment yourself, and the town alliance's financial department will fully support you."
The current minister of the town alliance's finance department is Jiang Liang, who officially took office on the day he completed the compensation for losses to Guanghui Village.
With Jiang Liang, who is close to him, Qi Zhensheng's work will be very easy to carry out.
Chen Xizhou emphasized: "Langqi Dairy does not have to make a profit in the first few months, but at least I have to see some results. Can I do it?"
Qi Zhensheng replied firmly: "I promise to complete the task!"
…
this day.
You Qin knocked on the door of the office: "Mayor, Captain Lin came back just now and said that Chief Vanilla thinks your elf egg may hatch today. Can you pass it?"
Chen Xizhou immediately became energetic upon hearing this.
Putting down the work at hand, Chen Xizhou quickly went downstairs and prepared to rush to the Langqi breeding farm.
The Captain Lin that You Qin refers to is Lin Fengyun, who is now the transportation captain of the Town Alliance.
Since the town alliance currently does not have much transportation business, Lin Fengyun also serves as the mayor's driver.
Although it is a bit childish, it is considered normal in a poor place like Langqi Town.
Speaking of which, if Lin Fengyun can be the captain of the transportation brigade now, he may not be able to be the transportation director in the future.
After all, Langqi Town doesn’t even have a transportation bureau.
If there are any problems, people from the Rongcheng City Transportation Bureau will always come directly to deal with them.
The main reason is that the workload of the Transportation Bureau is too small.
Except for the main road Langqi Avenue, there are few decent roads in the entire Langqi Island.
Not only are there few cars, there are even less than a hundred traffic lights.
This is the current situation in Langqi Town.
Along the way, Chen Xizhou chatted with the driver Lin Fengyun.
After becoming a trainer of the mount lamb, Lin Fengyun, who did not have much work, often stayed in the Langqi breeding farm.
His purpose was to let his mount lamb learn something from the leader.
As the leader of the tribe, the two mount goats can teach the tribe members a lot of things, and they also have the obligation to teach the tribe members.
Lin Fengyun's mount lamb also benefited from this and learned several good new skills.
Chen Xizhou asked: "So you want the mount lamb to participate in the battle in the future?"
Lin Fengyun smiled at Chen Xizhou's question:
"I saw a lot of news on the Internet about wild elves attacking towns. Although there are no similar incidents in Langqi Town now, there may be no such incidents in the future, so I want to make the mount lamb stronger."
"Of course, the main reason is that I want the mount lamb to evolve into a mount goat as soon as possible."
"So that's the case."
Lin Fengyun's answer gave Chen Xizhou a profound reminder.
The geographical environment of Langqi Island surrounded by the sea is a natural barrier, and Langqi Town has therefore maintained peace and harmony for more than half a year.
It is precisely because of this that Chen Xizhou ignored this problem that many inland towns have encountered.
However, studies have shown that the 7:3 area ratio of the entire blue star makes the number of elves in the ocean far greater than the number of elves on land.
The dangers from the ocean may be more numerous and more terrifying.
Langqi Town must be prepared for danger in times of peace, and it is necessary to prepare for a rainy day.
"Mayor, we are here."
Lin Fengyun honked the car horn.
At the same time, the gate of the Langqi breeding farm slowly opened...