2245 Dark Horse Sniper
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In the first week of January 2015, "The Imitation Game" and "Boom Drummer", two award-winning works, took the lead in a head-to-head confrontation in the box office market; "Selma Parade", "Sex/Inherent Evil", "Big Eyes" Waiting for the works to enter the stage of full release one after another; also, "American Sniper" caught up with the deadline for registration at the last moment with point screening...
All of this is indicating that the war of awards season has started in full swing!
Obviously, the excellent performance of "Boom Drummer" is coming to the fore. No matter whether you like Renly or not, the buzzing topic is creating an unstoppable momentum, and every industry insider in Hollywood has heard of it more or less. There's news about the movie -- at least the name.
The icing on the cake is that "Boom Drummer", which focuses on artistic creation, has joined forces with "Birdman," a work that tells the inner story of the film and theater industry, to become this year's "artist." For Hollywood people, such works can always awaken more resonance and reflect the story on themselves.
At the critical moment of inextricable voting, such details can often play an unexpected and surprising role. Of course, the most important thing is the excellence of the work and the accuracy of public relations.
The subsequent box office curve also showed the strength of "Boom Drummer", which gradually pushed this work into the public eye, becoming a dark horse in the awards season!
In the second week of January, "Hurricane Rescue 3" hit the top spot without any suspense with a weekend box office of $39 million. Back on track - commercial films dominating the box office, art films vying for awards season.
Despite this, the sixth weekend box office drop of "Boom Drummer" still ushered in warm applause: in the face of the fierce impact of strong opponents, the drop was controlled at an ultra-low level of 27%, which is extremely rare; Taking into account the strong performance of the box office in the previous week, such a decline is even more shocking. The viral spread of this work can be felt in all aspects, and a new trend is forming.
Different from the empathy of "Drunken Country Ballads", the resonance caused by "Booming Drummer" is more of a curiosity. Every teenager seems to be ready to challenge their own limits. By watching this work, by commenting on this work, to express His own position, as well as his own knowledge and depth, has become a medium for the younger generation to show off and show off, and eventually evolved into another link of entertainment to death.
This makes it impossible to tell whether it is more ironic that the popularity of "The Popping Drummer" is more ironic, or that the way in which the artistic perfection of "The Popping Drummer" is achieved has become the focus of social network after-dinner discussions.
But the weekend box office figure of 22 million is undisputed. This is the real impact of the social network frenzy, which pushed the cumulative box office of "Boom Drummer" to 78 million US dollars. Such a height is Sony Classics formulating Before the release plan, the results were unimaginable.
After this, the North American film market once again killed a dark horse, and "American Sniper" completely changed the market pattern.
This work produced and distributed by Warner Bros., directed by "Old Cowboy" Clint Eastwood, and the hero is Bradley Cooper, who has been red in the past two years, tells the story of the sniper of the US Navy SEALs. The biography of Chris-kyle, which cost $60 million to build.
However, the film was not favored in the internal preview stage; later, controversial rumors repeatedly broke out in the screening stage, which also covered a shadow over the film's journey.
On the one hand, the film focuses on the sniper, who sniped one hundred and sixty-six people on the battlefield, which has been separated from the "war damage" in the universal sense, and all the weight falls on the individual, which is bound to be It caused protests from anti-war pacifists; on the other hand, the film has also suffered numerous accusations among Arab groups, and the eccentric and distorted depiction of battlefield facts will inevitably lead to countless debates.
This scene is somewhat similar, just like last year's "Gravity", Warner Bros.'s positioning of "American Sniper" was not clear, and it was impossible to determine whether to go the commercial film route or return to the awards season route. It is also reflected in their screening schedule.
"American Sniper" opened with screenings in four theaters. After obtaining excellent box office data of 158,000 US dollars, Warner Bros. still has not been able to determine its own promotion plan. In the face of only 72 points According to the comprehensive review of the media, they also don’t know whether the awards season is a reliable choice-but choosing the commercial film route, in the face of many anti-war noises, this work does not seem to have much room for improvement.
After the screening, many industry media believe that this work of Clint Eastwood may be completely buried and disappear without a trace in the blink of an eye.
No one is optimistic about the future of this work.
The same is true for Warner Bros. In the confusion, "American Sniper" continued to be screened in four theaters for three weeks, and the excellent box office performance of the single hall during the screening period gave Warner Bros. more confidence - the next week's single hall The box office data did not fall, but rose, rising to the position of 169,000 US dollars; the box office data of the single hall in the third week remained at a high of 144,000 US dollars, even in the face of the "Boom Drummer" sweeping the army. , the "American Sniper" does not seem to be completely overwhelmed either.
Then, like Sony Classics, Warner Bros. chose to expand the show and show it directly in 3,555 theaters. This big gamble... was successful again.
'American Sniper' for $89 million weekend ticket
Fang Qiangqi has refreshed the historical record maintained by "Drunken Town Folk Ballad", and the destructive gesture made the whole North America exclaimed. Completely breaking the deadlock, which caught the rest of the publishers by surprise, and then the awards season got even more lively.
After that, "American Sniper" became more and more brave in battle, and after winning three consecutive championships, the box office growth momentum has not slowed down, and it has been rising all the way. Last year, the "Drunken Country Ballad" reached an incredible 200 million in North America, which is considered an unrepeatable miracle, or even a myth; but it was unexpected that after just one year, "American Sniper" not only copied the miracle, but also It broke the miracle, and finally the cumulative box office in North America crossed the threshold of 300 million US dollars, which was as high as 350 million US dollars.
In fact, at this time, through "American Sniper", a work whose core idea is obviously right-leaning, it has become a hit at the box office, and you can get a glimpse of the pattern of the 2016 presidential election in advance. It overturned the predictions of all experts and successfully won.
Some things are unavoidable after all.
The Jedi counterattack of the "American Sniper" stole all the attention, once again achieved the glory of Clint Eastwood, and also made people feel the signs of Bradley Cooper becoming the darling of the United States. In terms of courtesy, Bradley is obviously more in line with the preferences of the academy judges——
In 1998, he appeared on the small screen for the first time, with the image of a handsome vase, and went through a long period of no name. Then he continued to polish his acting skills in stage plays and TV series, but he always appeared as a supporting role until 2009. , a "Hangover" successfully stood out, entered the public eye as the biggest dark horse of the year, and completely reversed the trough of his career.
Then he failed to find a breakthrough in commercial films, turned to the arms of independent films, showed his personal charm with a light yet in-depth comedy performance, and wrote a classic inspirational script of the "American Dream". Favorite - art, shouldn't it be closely related to suffering?
Everyone is watching Renly's four consecutive Oscar nominations, but few people notice that Bradley is also nominated for the final Oscar for two consecutive years, "The Line of Happiness Behind the Dark Cloud" and "American Hustle" Let him always occupy the favorite of the judges; of course, the age of thirty-nine is more in line with the preference of the academy.
It is precisely because of Renly's absolute strength that people ignore Bradley's popularity - but in fact, if the selection is purely based on absolute strength, it is estimated that the entire Hollywood industry will choose Renly instead of Bradley. Deli; But Hollywood has never been a contest of power, has it?
Unconsciously, Bradley has also become a hot player in the battle for the best actor, and his momentum has also risen with the sweep of the "American Sniper". After all, Clint Eastwood is in the academy. The prestige and reputation among the judges is definitely one of the best, in a way, comparable to Steven Spielberg.
Bradley is aggressively threatening Renly's lead, but only a threat. Because, the performance of "Boom Drummer" is no less.
Entering the stage of full release, "Boom Drummer" showed the support of the general public with an ultra-low decline, reminding people of the popcorn index as high as 96%, and the subsequent box office curve also verified the authority of the index. sex.
After 10 consecutive weeks with a box office drop of less than 25 percent, "Boom Drummer" sprinted all the way to the Oscars, and it still maintained its strong appeal after the awards ceremony ended, with a mighty release to six In the first week of the month, the entire release cycle is as high as 25 weeks. The stamina at the box office is consistent with the reputation of the movie. It is undoubtedly one of the most popular and beloved works in this year's awards season.
In the end, the North American box office of "Boom Drummer" broke through the threshold of 100 million, and settled at 188 million US dollars!
Although there is no "American sniper"-style madness, it still breaks through its own limits. Under the circumstance that both themes and genres are constrained, and the box office performance in the screening and expansion stages is slightly inferior, the total box office in North America is almost Catch up with the "Drunken Country Ballad", which is undoubtedly the best affirmation of this work.
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