Chapter 5 Speer's Fast Food Restaurant
Albert Speer became the minister of equipment and the economic leader of the empire during the Naz Germany period. He presided over the entire war economy, promoted a new military production system, mobilized people in the industry, tapped economic potential, and used a large number of prisoners of war and forced labor. The foreign workers overcame labor shortages and rapidly increased armaments production, which played a major role in Nazi Germany's late war. He was called "the man who extended the life of the Third Reich" by later generations.
Paul Joseph Goebbels (German: Paul Joseph Goebbels), German politician and speaker. He served as the Minister of National Education and Propaganda during the Nazi era. He was good at speeches and was known as the "genius of propaganda" and the "Nazi mouthpiece." Hitler’s people”.
At this time and space, because Hitler had received the lunch early, there was not much interaction between them until yesterday, and they could only be regarded as acquaintances.
This morning, after the principal called them over to inform them of the resignation procedures, they were a little confused and decided to go to the bar for a drink.
Goebbels was usually a very aloof person, and he only started talking after drinking two glasses of dark beer. "Have you known His Royal Highness the Crown Prince before?"
Speer shook his head. "I've never seen him before, how about you?" He was still confused. He didn't know how the Crown Prince knew such an unknown person, and asked him to report to the palace by name.
"I have been lucky enough to meet His Highness the Grand Emperor before, but His Highness Yannick is famous for not liking to appear in public, and I have never met him. I heard that His Highness likes to appear in romantic places."
"..." Speer poked Goebbels with his arm to signal him to stop talking nonsense. Goebbels was indifferent. "What's the point? What's the saying of the Ming Dynasty? 'When you wake up and hold the power of the world, you will lie drunk on the knees of a beautiful woman; when you are alive, you will be a romantic all the time'. How heroic! This is how a man should be. One day I can go to the Ming Dynasty and climb the Go up to the Great Wall and see its majesty with your own eyes and feel its long history.”
"..." Are you drunk after two glasses of beer? Speer looked at Goebbels speechlessly. A person who usually seems quite aloof and indifferent becomes like this after a glass of wine? He didn't dare to stay here any longer and let Goebbels act drunkenly, so he quickly paid for the drink and pulled Goebbels out of the bar.
After sending Goebbels away, Speer returned to his residence, rummaged through the cabinets and found a thick stack of design drawings, and began to carefully select them.
The next morning, they met and came to the palace. After going through various security checks, they entered the office of His Royal Highness the Crown Prince.
"Salute to you, Your Royal Highness the Crown Prince." Since it was the first time they were face to face with members of the royal family, especially the future German Emperor, the two of them seemed very reserved.
"Mr. Speer, Mr. Goebbels, please take a seat."
After a few pleasantries, Speer solemnly handed over a stack of drawings. "His Royal Highness, this is the Deutsche Stadion designed by me." This is the most perfect work he came up with after selecting and changing again and again.
"..." Looking at the thick stack of design drawings, Yannick almost laughed out loud. Man, I do know that you have great design skills, but I don’t have the extra money to build these magnificent designs of yours right now.
However, out of politeness, Yannick took the design drawings and pretended to flip through them a few times before speaking. "Mr. Speer, your design is indeed excellent. But you should also be aware of the current situation of the empire. We don't even have enough money to pay compensation, but we don't have any spare money to carry out these major projects."
"Then why did you come to me?" Speer was a little confused. Why did you ask him to come?
Yannick gave an answer that Speer had never dreamed of. "I want to open a restaurant, you can manage it for me."
The corners of Speer's mouth twitched slightly, and a few drops of cold sweat broke out on his forehead. "With all due respect, Your Majesty the Crown Prince, my major is architecture, not business administration. I know nothing about business."
Yannick smiled secretly in his heart, you don’t need to understand, you are a natural genius just like Reinhardt. "It's time for lunch. Miss Anne, go get two set meals."
Soon Annie and Ina each came in with a dinner plate and placed it in front of them.
On the dinner plate was a burger, two chicken drumsticks, a corn salad and three drinks. "Please use it, both of you, without any restrictions."
Speer and Goebbels couldn't help but look at each other, wondering which song was being sung, but His Highness couldn't possibly poison them, right? He immediately grabbed the burger and started eating it.
"How does it taste?"
They both nodded at the same time. "It's very good." This is not because they are flattering His Royal Highness the Crown Prince, but it tastes really good.
Yannick smiled slightly. "The taste is not the point. The point is to order food in the restaurant I open. In less than a minute, you can get this set meal. It is very convenient to take away or eat in the store."
Speer was surprised. "Not a minute? So fast?"
Yannick explained. "Because a lot of food can be pre-cooked in large quantities and kept warm, or can be reheated when ordering. This kind of restaurant can also be called a fast food restaurant. The biggest feature of this kind of restaurant is that it is economical and efficient. This The price of a package only costs an average worker 6 hours’ hourly wages.”
Speer nodded thoughtfully. "If it were me, I would choose this kind of store to save time, and the taste is good. With an hourly wage of 6 hours, it would be even more attractive. After all, Chinese people are not very wealthy now."
"So, do you want to help?"
"I can give it a try, but I can only promise that I will do my best, and I can't guarantee that I will make a profit. Can I ask why you want me to do this?" He was really curious. There are a lot of professors and doctors in business management at the University of Berlin, so why do you ask him, an assistant professor in the Department of Architecture, to manage the hotel? It's better to ask him to design the hotel and build a building.
Yannick touched his nose and made up a lie. "I went to school yesterday and heard that you have excellent grades. I asked you to come here to take charge of several buildings on impulse, but I thought about having no money, so I can only let you down for now. But don't worry, I will make your architectural talent come into play sooner or later."
"..." Speer listened to Yannick's explanation that made him seem to understand, and picked up the cup with transparent liquid in the three cups. Small bubbles were constantly coming out of the liquid. He took a sip carefully, and an unprecedented refreshing feeling flowed down his esophagus. He couldn't help but exclaim. "This drink tastes good."
Yannick's mouth curled up slightly. This is a drink made according to the later Sprite. "Try these two again."
"..." Speer tasted the orange-yellow liquid and the black liquid respectively, but the black drink gave him a sense of déjà vu. "Is this Coke? It doesn't look like it."
"You can say it is, or you can say it's not. Do you think this drink can sell well?"
The formula of Coca-Cola in later generations was passed down as a miracle.
According to the records on the company's website, the earliest formula was written in 1919, which was half a century earlier or later than the year 1866 when the morphine-addicted pharmacist John Pemberton invented the formula of this drink in the report. Before 1919, the formula was passed down by word of mouth.
A businessman named Ernest Woodruff led a group of investors to buy the formula. Since the 1920s, the secret formula has been locked in a bank in Atlanta. 86 years later, Coca-Cola decided to promote the secret formula as a selling point, and the company moved the formula to the Coca-Cola Museum in Atlanta.
Coca-Cola has always claimed that only two senior executives of the company know the formula, but the company has never announced the names of these two people or where they are. But from an advertisement surrounding the formula, we learned that the two people who knew the wrong formula were not allowed to travel on the same plane.
However, Yannick expressed doubts about this. Coca-Cola kept the formula secret in order to increase sales and stifle competition through mysterious marketing. On the other hand, not letting consumers know the formula can conceal the cheap raw materials and huge profits they use.
On the other hand, it is a kind of brand premium, because even if you have the same formula and the taste is the same, no one will buy it. And these so-called formulas may be more of a marketing tool, a gimmick that makes people feel mysterious and authentic. It is the same as there are many similar drinks in the future, and the taste is almost the same, but not many people will choose it.
Speer carefully tasted the three drinks again. "Personally, this taste is quite to my taste. And there are no similar drinks on the market. I think we can set up a factory to mass produce it."
Everyone says you are geniuses. "Then I will leave the factory to you."
Speer almost spit out the drink that he had not swallowed yet. He didn't expect that he would have another burden just by saying it casually.
Yannick watched Speer finish the rest with a bitter face, and he couldn't help feeling proud. In the future, you will have to be in charge of the wartime economy and logistics, don't let me down.
After they finished eating, Yannick took out the materials that had been prepared long ago and introduced the business model of this fast food restaurant to Speer in detail.
In the original time and space, KFC often saw an old man's smiling face, gray beard, white suit, black eyes, and always dressed like this.
Yannick replaced the old man with his "father" William III in a spoof. He still had a gray beard, white hair, a white suit, a black bow tie, and a smiling face. But anyone familiar with him could tell at a glance that this was William III.