Chapter 339 Successful Online Drama, Goodbye Zhang Guorong

After bidding farewell to Chen Kaige and his family, Wu Yuan got into the car and left Chen's house.

Leaning back on the seat, he looked at the roof with a dazed look in his eyes.

Chen Feiyu, no matter what kind of person this "Arthur" became later, at least now, he is only an eight-and-a-half-year-old child.

If you say that such a young child knows what he wants to do in the future, that is definitely nonsense.

Obviously, it was Chen Kaige himself who planned to train his youngest son to enter the entertainment industry.

Originally, if there was no "Painted Skin 2", Chen Feiyu would have played the young King Zhao in a cameo role when Chen Kaige filmed "The Orphan of Zhao" next year.

If Chen Kaige did not plan to let his child enter the entertainment industry, he would strictly protect his information like his eldest son and would hardly let him appear in public.

He took the initiative to let Chen Feiyu play "The Orphan of Zhao", obviously wanting to push him into the entertainment industry.

After all, Old Chen has two sons, and he can let one son inherit his entertainment resources.

Boys always have an easier time than girls in the entertainment industry, and they will face fewer romantic problems, not to mention that his father is a big director, so the road ahead is even smoother.

Even so, Chen Kaige was still afraid of insecurity, and put aside his pride to hope that Wu Yuan would also help his youngest son.

Faced with such a request from Chen Kaige, even if he knew that Chen Feiyu would fuck fans in the future, Wu Yuan couldn't refuse in public, so he agreed.

After all, Chen Kaige was still asked to direct "Painted Skin 2".

Anyway, Chen Kaige just hoped that Wu Yuan could use Chen Feiyu in his own movie. He really didn't like the TV series under the Light and Shadow Times.

Coincidentally, Wu Yuan probably won't make movies in China in the next two years. It's just a blank check.

Wu Yuan looked relaxed with his mouth raised.

Judging from today's communication and exploration, Chen Kaige is still very interested in the project of "Painted Skin 2".

Magic and fantasy movies are so attractive to him. This can redeem his shame and make a comeback!

Directors of the older generation like them are not opposed to cooperating with others, especially with Wu Yuan. If he personally comes, the probability of persuading him is still quite high.

Then let the company employees send the script and communicate a few more times, and Chen Kaige will probably be able to be won.

Wu Yuan himself does not need to keep an eye on this matter. It is enough for him to come and invite him once in person. Is it really possible that he will come three times?

Even if he wants to come three times, he does not have the time.

Assistant Xiao Zhang drove him back to the company.

"Soul Ferry" has been online for seven days, and the series has been updated to the tenth episode. The plot is getting better and the number of viewers is also rising.

At present, this drama has caused a storm on the Internet and has become the most talked-about film and television drama at the moment.

Of course, inevitably, some newspapers have also questioned its identity as an "online film and television drama", thinking that this is a borderline behavior to avoid the review of the General Administration.

If it was broadcasted normally on satellite TV, "Soul Ferry" would definitely not pass the review, but there has never been a precedent. It was broadcast directly on the Internet platform, bypassing the censorship rules.

This caused a lot of controversy, and even the Ministry of Culture and the General Administration held several meetings for this.

However, there was no follow-up. "Soul Ferry" is still broadcasting normally, and the response it caused is getting bigger and bigger.

Overall, although this drama is under the banner of "horror film", the content is still full of positive energy. Each unit story touches on emotions or looks into social issues. After a discussion, the top leaders turned a blind eye.

After all, there are no laws and regulations for the so-called "online dramas" now, and it is not so simple and easy to introduce new laws and regulations specifically for this drama.

However, as this drama became popular, peers became jealous.

The influence of a single-broadcast drama is really far from the effect of a drama that everyone has.

In just seven days, the cumulative number of views of "Soul Ferry" exceeded 80 million, and the first episode with the highest number of views was over 12 million.

This data really dazzles video websites such as Tudou, Youku, and Ku6.

Now, the leading Chinese video websites are not Tudou and Youku, let alone Penguin Video and Qiyi Video, which have not yet appeared.

The leading domestic video website is Ku6.

In June 2008, Ku6 became the first video sharing website to obtain a video license issued by the General Administration, and began to lead the "private" video website industry.

In August 2008, Ku6 joined hands with CCTV.com to become the exclusive video-on-demand partner of the 2008 Olympic Games. With this, Ku6's traffic and influence were greatly improved, making it China's top video website.

During the Olympic Games, if you want to watch videos about the Olympic Games on the Internet, you can only watch them on Ku6 except CCTV.com.

However, having said that, in fact, other platforms also have users uploading a large number of Olympic competition videos. As for how these videos come from, of course they are directly recorded on TV and then converted into data and transmitted to the Internet.

This is basically the main source of "video resources" for major platforms at present.

Anything broadcast on TV, whether it is a variety show or a TV series, can be recorded using a DVD burner, and then converted into data and uploaded to the Internet, which is similar to Wu Yuan's movie piracy back then.

Most of the movie resources on the Internet are uploaded to the Internet from pirated movie discs that are everywhere.

This is why many movie resources are advertised as "Blu-ray versions". You should know that Blu-ray originally refers to a type of movie disc.

It is also because these online video websites are used to being freeloaders, stealing free resources everywhere. When a so-called "exclusive drama" suddenly appeared on the Internet, including online video websites, they were also very confused.

Can this thing be broadcasted exclusively?

Before they tried, some Internet experts who belonged to the "chaos" camp had already tried to pirate the resources of "Soul Ferry" from Guangying Kuaibo.

Then, something they didn't expect happened.

The video resources of this website are not easy to steal, it has its own anti-hotlink!

Unlike Tudou, Youku, Ku6 and other platforms, video resources are like unlocked drawers, anyone can open and take away what is inside.

Guangying Kuaibo's video resources have their own set of anti-hotlinks, and there is no way to grab videos directly from their website.

If you want to steal Guangying Kuaibo's videos, you can't crack this anti-hotlink in a short time, so you can only use a stupid way-screen recording.

Moreover, secondary recording will inevitably lead to loss of clarity. If you want to make the recorded resources as high-definition as those on the Guangying Kuaibo software, forget it.

The original version of Guangying Kuaibo can have a clarity of 720P, but the recorded video is estimated to have only half the clarity.

There are really some people who are very idle and have to make trouble. They really recorded the screen of "Soul Ferry" and posted it on Ku6.com, Tudou, Youku and other platforms.

In this regard, these platforms also pretended not to see it.

Other people's TV series bring clicks and traffic to themselves, which is a good thing.

As for piracy and economic losses, if Guangying Kuaibo feels that it has suffered a loss, it can go to court.

Which video website does not have dozens of lawsuits on its back?

At present, the boundaries of Internet resource sharing in China are still very vague, and there are no provisions involving electronic copyright in the copyright law for the time being. This kind of lawsuit may not be concluded even after three to five years.

The senior management of Ku6 and other websites are now typical of those who are not afraid of itching when there are too many lice.

Only when the state takes action, truly comprehensively controls Internet piracy, and launches a ban on the Internet, will they really stop and start to transform into legitimate products.

As for now?

Sorry, everything is user behavior, and it is the resources shared and uploaded by users themselves, and the website is not sticky.

However, what these websites did not expect was that when the resources of "Soul Ferry" appeared on their own platforms, although it did bring them a lot of clicks.

But soon, these netizens who watched the pirated resources of "Soul Ferry" on platforms such as Ku6 found the higher-definition Guangying Kuaibo.

Guangying Kuaibo now does not have the pay-to-watch system. Wu Yuan knows that there is no soil for online video payment these days.

The vast majority of Chinese people have just partially escaped poverty and are well-off. How can they have the spare money to recharge a membership of ten or twenty yuan a month on the Internet?

And the recharge channel is not easy to solve. You can't use a point card, which is too troublesome.

It is not a good time to promote paid videos yet, and Guangying Kuaibo is also taking the free route.

In the case of free, it makes no sense for everyone to use the high-definition Guangying Kuaibo instead of watching pirated videos on other websites.

On the other hand, for various reasons, users of other video websites who did not know about the web drama "Soul Ferry" would come to Guangying Kuaibo after watching pirated videos of "Soul Ferry" on other video websites.

Don't underestimate the current netizens. These first and second generation netizens are very self-reliant, unlike those who only post "Good people have a peaceful life" and ask for seeds.

It can be said that several other video websites uploaded pirated resources of "Soul Ferry". Although they gained temporary traffic, they brought a wave of traffic to Guangying Kuaibo!

The number of new user registrations of Guangying Kuaibo, which had been slightly stagnant and declining, has regained new momentum again, and even attracted millions of people to download the software and register for use in one day.

At this point, Wu Yuan was completely relieved. Although "Soul Ferry", the first Chinese online drama, was destined to be a money-losing product, the influence it created was what he expected.

Conservatively estimated, by the end of the update, the number of hits on this site of "Soul Ferry" should exceed 100 million, with an average of at least 5 million views per episode!

Adding pirated resources from other websites, the entire network should create about 200 million views!

Although on average, the number of views per episode is only about 10 million, which is not comparable to the big hit online dramas that have billions of views during the later update period, and even the small hits such as "Go Princess Go" cannot compare.

But in this first year of online dramas, the total number of views of 200 million is enough for Wu Yuan to be happy.

And this is not the final result. After all, after the update is completed, there will still be people who continue to watch this drama, and new viewers will continue to emerge.

With this report card, Wang Xin can also go to advertisers and negotiate a very generous reward.

What does 200 million views mean?

This means that ads can be inserted 200 million times!

Even if the unit price of playing an ad is only 0.1 cent, that would be 10 million in advertising fees. If two 15-second opening ads are inserted into one play, this number can be doubled.

It’s no wonder that on later video platforms, the pre-title advertisement was increased from 15 seconds to 30 seconds, then to 60 seconds, and then to 120 seconds. In the end, it was not enough, and in-film advertisement time was added.

This additional 15 seconds will double the advertising fee. Who can resist the temptation of getting money for free?

Wu Yuan was afraid that Wang Xin wouldn't be able to resist the temptation, so he specifically told him that the single video advertisement of Light and Shadow Quick Broadcast should only be 30 seconds at most, and two inserts would be enough.

This big killer of increasing advertising time should wait until the user base is higher and the unit price of advertising becomes more expensive before throwing it out.

If you want leeks to grow well, you must first apply fertilizer to expand the leek field!

When people were competing in group buying and taxi-hailing software, they would first send out subsidy coupons like crazy to grab users. They would only show their fangs when they had eliminated their competitors and became the dominant player.

With peers watching with eager eyes, Guangying Qvod cannot get carried away and be the first to increase the length of advertising. Doing so will only push potential users to its rivals.

In his previous life, Wu Yuan himself had been a loyal user of Station B for more than ten years because there was no pre-roll advertisement. He knew very well how much users hated pre-roll advertisements.

In order to strive for user stickiness, Guangying Qvod cannot have too long opening ads for the time being. If you gain something, you will lose something.

In terms of the company's optical cinema line, after Wu Yuan invested US$200 million, it has been expanding steadily in the past few years, and has basically entered the break-even stage. It can maintain the expansion rate of opening 30-50 new cinemas a year, and also Won't get into financial trouble.

Now he only has a big money-loser like Guangying Kuaibo, so he can hold on.

"Don't be afraid of burning money. Doing an Internet business requires burning money." Wu Yuan, who specially invited Wang Xinhe, the financial director of the company, encouraged him: "Before the end of the year, I will transfer 100 million yuan from the United States back to China." US dollars, this money is enough for the company’s expansion in the next year.”

"Of course, the money is given to you, and I don't want you to spend it casually. The overseas sites I need will be completed as soon as possible, especially the Korean site. The local office in Seoul will be established as soon as possible, and a group of Korean programmers will be recruited to support it. shelf."

"We must at least ensure that the Korean station will be operational smoothly by the end of next year. By then, the company will collaborate on some film and television drama projects in South Korea."

After making these arrangements and instructions, Wu Yuan raised his hand and looked at his watch, and then finally said: "Okay, this is the general arrangement, you guys go ahead and get busy."

After saying that, he stood up, left the office floor of Guangying Kuaibo, and took the elevator downstairs.

Wu Yuan will soon leave China and head to the United States to discuss cooperation with Paramount on "Interstellar."

But before that, there is one last thing that needs to be arranged.

Stepping into the light and shadow era downstairs, an old friend was already waiting for him in the company conference room.

"Director Wu, I heard that you prepared a script for me?"

Pushing open the door of the conference room, Zhang Guorong greeted him with a warm smile.

Wu Yuan raised his eyes and looked at him, a little surprised: "Oh, Leslie, why have you gained so much weight?!"

Kavin, this chapter took me more than ten hours to write intermittently.

Let’s take today as a day off to sort out my thoughts. I’ll update again on the 26th.