Chapter 640 Channel Alliance
The sales channels of Feng Yu and Philips are different, everyone has their own channels. In China, Feng Yu has better channels, but Philips has stores, but Fengyu does not.
Overseas, Feng Yu has the channels of Fujia and aiwa, and aiwa also has many stores. Philips also has many cooperative merchants and also has its own stores.
So Feng Yu discussed with Thomas that they would borrow channels from each other and work together to make the sales of super vcds climb to a new peak, but the two had a disagreement on the sales of ordinary vcds.
Thomas made it very clear that Philips does not have ordinary VCDs, and you are the only ones selling them. Isn’t Philips losing money?
What others said made sense, but Feng Yu quickly thought of a simple solution. Don't you Philips have other products, how about we exchange channels for all products?
Philips also has products such as razors, televisions, and electric lights. As for more professional medical equipment, it is not included. The Fengyu brand and Aihua brand also have humidifiers, bladeless fans, pagers and other products, which are also small in size, so they can be sold in Philips stores.
So the two companies cooperated in an all-round way, not only sharing sales channels, but even opening a special counter for each other in the store. The advantage of this is that it makes the sales coverage wider and it is easier to sell the product.
But there are also disadvantages, that is, it is easy to be misunderstood by others, mistakenly thinking that the two companies have merged and these brands belong to one company, and Feng Yu is actually the one who suffers.
After all, the brand of Philips is still above Fengyu and AIWA. Others will only think that Philips has acquired Fengyu, but not that Fengfeng has acquired Philips.
But Feng Yu doesn't care, what he wants now is the market. The popularity of Fengyu Electronics will be damaged, but the brand value of Fengyu will not be damaged. When the market is fully developed, consumers will naturally know clearly that the two companies are just a strategic cooperation.
At the beginning, aiwa was controlled by Sony, but didn't the brand still survive? And now aiwa's Walkman has surpassed Sony.
Both sides are very satisfied with this cooperation. Originally, the two companies have cooperated in many aspects on technology. It is also normal for channels to help each other.
A week later, the retail outlets of both sides increased by more than 50%.
But the retail price of super vcd is still very expensive, people who buy it. Not particularly much. Fortunately, the profits are high, and Feng Yu is quite satisfied.
What satisfies Feng Yu the most is that the sales of ordinary VCDs are getting better and better. The price is cheap without compromising on quality. There are many promotional methods,
Compared with other brands, ordinary vcds brought Feng Yu a lot of profits.
At this time, other brands also found that if they went it alone, no one could be the opponent of Fengyu. After all, the patent owner of others, the VCD that was first developed and produced, was very mature in terms of cost and technology.
Now such a reduced price sale. Severely compressed their profits, Philips fully cooperated with Fengyu Company and Aiwa Company, and they also decided to join forces to share channels.
Those world-class consumer electronics brands have huge sales channels. Whether it is distributors or self-operated stores, the number is not low. Once they unite, they can almost sell their products to any city they want to sell.
Whether it is the number of competition channels or the number of competition stores. They can all gain the upper hand, but I don't believe it, so it can't increase sales.
Most importantly, they had to. Many of their products. It is still backlogged in the warehouse. If it is not processed as soon as possible, what if the product is updated after a while?
There is only one super vcd now, but the function has been advanced a lot. What if there is a second-generation super vcd next year? Or simply DVD technology is mature, what should they do if they directly launch DVD?
their products at that time. It may not be possible to sell even if the price is lowered. It is better to unite now, at least sell now. Although they will not make money, they will not lose money.
If the price of vcd is lowered again, none of them can stand it, then they will be completely cheated by Fengyu Electronics!
A small Fengyu Electronics has deceived so many world-class giants in the consumer electronics field, and they feel ashamed when it spreads!
Now they are united to resist, and at the same time united on the dvd recording standard, intending to teach Fengyu Electronics and Philips a heavy lesson!
The recording standards are formulated by them, so the reading of the player must follow their way. In this way, they are ahead in the development of DVD players.
...
"Mr. Feng, it's not good. Those big companies have united, and their channels have borrowed from each other. Their distribution capabilities are stronger than ours!" Jiang Wanmeng said in a hurry when he saw Feng Yu.
Feng Yu smiled and waved his hand: "What are you panicking about? Isn't it because they have more retail outlets? What's the matter? They use our patented technology, so they have to pay us? Besides, the gap between super vcds and ordinary vcds Well, you haven’t seen it yet, our new advertisement will be broadcast on CCTV in two days, and foreign advertisements will also start running, and that’s when they will be dealt a fatal blow.”
Jiang Wanmeng frowned. He felt that Feng Yu believed in the effectiveness of advertising too much. Everyone else was a world-class big company. The scale of assets was ten times or a hundred times that of Fengyu Electronics, and the brand influence was much greater.
Just relying on the consumption of diehard fans of those brands, their sales will be good, not to mention that they have united and recommended each other. And Fengyu Electronics only cooperates with Philips and Aiwa, and the scale is too small, so it is definitely not an opponent.
"Mr. Feng, although they sell vcds and make us a lot of money, if all the vcds sold are our brand, we will earn more. Moreover, our factory has been expanding and the output has been increasing. Improve, if the market is taken away by them, there will be a backlog of our products!" Jiang Wanmeng said anxiously.
"How much has the cost of our ordinary VCD been controlled?" Feng Yu asked calmly.
"It's less than 700 yuan, and it can be lowered. In the end, it can be reduced to almost 500 yuan a piece." Jiang Wanmeng said.
Feng Yu frowned, still feeling dissatisfied. He clearly remembered that from his previous life to around the turn of the millennium, the price of a vcd dropped to more than 300 yuan, which meant that the cost of this vcd should be controlled to around 300 yuan. Now Fengyu Electronics has the most professional vcd engineers in the world, but the cost can't be controlled?
"Can it only be reduced to 500 yuan in the end? Can't it be lower?"
"There is no way to lower it. The prices of many components here cannot be lowered, and the cost of our workers is not low."
Feng Yu suddenly realized that those small factories in his previous life must have squeezed the cost of workers, and the components must have been bought at cheap off-the-shelf products, so that the price of the product was reduced to more than 300 yuan, and at that time, VCDs were almost eliminated .
"Okay, I get it. Those brands are nothing more than clowns, so don't worry. You can see where my confidence comes from by looking at these advertisements." (To be continued.)
ps: The fourth change, the monthly pass is over 100 plus change. There is one more chapter ahead, don't miss it. When you read this chapter, the fourth child is already on the train. Thanks to book friends such as Li Bai, Ten Thousand Admiration, t Fafa, Xiao Budian a Han, etc. for their rewards. During the period of double monthly tickets, the old four hoarsely begged for monthly tickets, and asked for recommendation tickets to activate the new website