Chapter One Thousand and Forty Too Expensive

Feng Yu arranged for Masao Kameda to go to that camera company to purchase digital patents and related technologies. By the way, that camera company is called Kodak!

Masao Kameda assured Feng Yu that he would buy the technology back in the shortest time and at the best price.

The reason why he was allowed to go instead of Ralph was because Masao Kameda was from the island country, and this time he bought it in the name of the island country company. The island country is the top in the world in the field of digital cameras, so it can lower the value of these technologies and patents without making Kodak suspicious.

Anyway, Kodak doesn't pay much attention to digital cameras at this time. They are also afraid that if this develops, it will impact their traditional camera market, so they have been suppressing the development of this industry with their own efforts.

Although their digital technology is also top-notch in the world, in terms of corporate revenue, the digital revenue just exceeds 15%, but the digital and traditional investment is nearly one to one!

This made many shareholders dissatisfied with Kodak's president, thinking that his decision reduced the company's profits. If they only made traditional cameras, their profits could increase by 30%!

As soon as Masao Kameda contacted him, shareholders of Kodak agreed one after another. Many shareholders even said that the entire digital business should be packaged and sold instead of only selling patented technologies. After all, selling patents and technologies is not very pleasant, and it will make people think that Kodak's funds have gone wrong.

However, some shareholders believe that selling patented technology is also good. After all, they still have some R&D personnel. Like some research institutes, they can make profits simply by selling technology or licensing technology. This is also a good way to make profits.

After selling these technologies, their digital projects will not lose money, but make money. Since this project can make money, why not continue research? If the digital technology is really mature in the future, they will not lag behind other companies.

There are also several shareholders who believe that these technologies and patents should not be sold, after all, they have invested so much for it. I just decided on a two-line parallel strategy, so it will take three years to see the effect.

In the past few years, digital photography products have improved a lot. It may take a few years to compete with traditional cameras.

However, all shareholders do not believe that digital cameras will replace traditional cameras in a short period of time!

Masao Kameda asked Feng Yu for his opinion. If Kodak's overall digital camera business can be acquired, it may cost more money.

Kodak owns the most camera patented technologies in the world, and its brand value alone is an astronomical figure for a company that has been around for more than 100 years.

If you remove the Kodak brand,

The business value of digital cameras will depreciate a little. To put it simply, the price difference between the same camera with a brand that no one has heard of and a Kodak brand can be more than two hundred dollars! The added value of the Kodak brand to the camera is so high.

It is precisely because Kodak's brand value is too high that the sales of their digital products are not so good. After all, the brands of Four Star, Sunny, and Neikang are not small, but products with the same performance are sold at a lot cheaper.

What's more, other companies mainly promote digital cameras, and only Kodak mainly promotes traditional cameras, because they also have film processing shops all over the world, which is also a major part of their income.

In addition, their film sales volume is also the first in the world, and their profits are not low.

Feng Yu thought about it, if it can be purchased, then it is not bad to accept it, mainly depends on the price. If it is cheap, I will definitely buy it. If I come back to produce the camera myself, at least I can occupy the Chinese market, and I will never lose money.

If it is too expensive, then there is no need. Going abroad to compete with other brands is very stressful. Anyway, this digital camera has a lifespan of ten years. Ten years later, smartphones became popular. At that time, various photo apps were much more fun than digital cameras.

And those who really play with digital cameras are still those photography enthusiasts, but how many photography enthusiasts can there be?

However, if we can develop from a digital camera to a digital video camera, the development will undoubtedly be much better. It's just that the technology here is very different, at least Kodak doesn't have it, and Sunny and the others have already dabbled in it.

In another six or seven years, traditional film cameras will be phased out, and digital cameras will be used for filming at that time. It is light, has a large storage capacity, and can be copied to a computer for cutting. The important thing is that you are not afraid of shooting dozens of shots with one shot, which will cause excessive film costs and increase production costs.

The digital shooting is nothing more than taking up a little storage space, which can greatly save the cost of shooting. Even the small DV will become popular, the fun of taking selfies, but many people like it.

Well, as for shooting outside the room or inside the room, I won’t describe it much.

The popularity of digital cameras is also related to the development of computers. Many people are willing to take photos, but they are not willing to develop them. Especially after seeing the developed photos, many people are not satisfied with the photos and feel that it is a waste of money.

And digital photos save this trouble, you can directly select on the computer, or even on the camera, you can delete some photos you don’t like, and the printed ones must have been screened.

But when Masao Kameda told Feng Yu about Keda's offer, Feng Yu was stunned.

"What are you talking about? The digital camera business costs 4.6 billion dollars?!"

This cannot be said to have exceeded Feng Yu's budget, but exceeded ten times!

Feng Yu's inner budget is to obtain advanced digital photography technology, including corresponding patents, within 500 million US dollars. If he could choose, he would still like to choose and filter out some less important technologies.

He thought that Keda might charge a high price, but he didn't expect it to be so high!

"Boss, their technology is indeed very good, and many of them are their exclusive patents. I am confident that within four billion US dollars, the overall business will be won."

Masamu Kameda said that the boss is not unable to spend 4 billion US dollars. Every time the boss is optimistic about the industry, he is merciless.

"Don't buy it! It's too expensive! You can choose some optical and electronic technologies. For other technologies, you can choose to buy licenses or develop them yourself."

Feng Yu originally wanted to graft a digital camera onto a mobile phone. Four billion US dollars, that investment is too big! Feng Yu still needs to set aside funds, waiting to acquire shares in AMD.

It was only then that Masao Kameda realized that he had misunderstood this time, and immediately told Feng Yu: "Don't worry, the boss, if you only buy part of the technology and patents, or if it is a patent authorization, 500 million U.S. dollars will not be used at all. They sign an agreement, and we have the right of first refusal for any newer and better technology they research in the future.”

"Well, let's talk in this direction, save as much as you can."

After hanging up the phone, Feng Yu shook his head, the local tyrant's money is not worth spending! ( )