Chapter 321 Contribution and Business
On the 27th, Lu Ping'an appeared at the opening ceremony of this year's Shanghai Film Festival.
This Shanghai Film Festival opening ceremony can be regarded as the most star-studded one in history.
On the red carpet in front of the Shanghai Concert Hall, more than 170 Chinese and foreign film and television stars and guests came to cheer for the film festival.
Famous film directors Lu Ping'an, Li An, internationally renowned figure Jin Yuexi, famous musician Tan Dun, Liam Neeson, the star of "Schindler's List", Sigourney Weaver, the female star of the Berlin Film Festival opening film "Snow Cake", Andie MacDowell, who starred in "Four Weddings and a Funeral", John Lone, the star of "The Last Emperor", Ron Silver, the star of "Ali", as well as Kurihara Komaki, Sanada Hiroyuki, Cheng Long, Zhou Gongzi, Ling Zhiling, Yan Danchen, Zeng Li, Zhou Bichang, Gigi Lai, etc.
There are also crew members of "The Countess", "Painted Skin", "The Banquet", "Twenty Again", "Dragon Tiger Gate", "The Return of the Condor Heroes", etc., all stepped onto the bright red carpet.
The dazzling stars not only illuminated the opening ceremony, but also the heavyweight guests added weight to the film festival.
The international selection committee of the "Golden Goblet Award" of this Shanghai International Film Festival is chaired by the world-renowned French director Luc Besson. This is the first time that the Shanghai International Film Festival has invited a foreign director to serve as the chairman of the jury.
Among the 9 members, 3 have won the Oscar, which makes the authority of the "Golden Goblet Award" selection of this Shanghai International Film Festival self-evident.
In the short film unit, Hu Qingquan served as the chairman of the jury.
In the Asian Newcomer Unit, Tian Zhuangzhuang served as the chairman of the jury.
Lu Ping'an was originally invited to serve as the chairman of the feature film jury, which is where Luc Besson is sitting now, but because of limited time, he will go to Hollywood with Cheng Long to shoot "Peak 3" in a few days, so he declined.
However, this does not affect the cooperation between the two parties at all.
The first Chinese director to win the Oscar statuette.
He does not have to do anything, just show up, and the Shanghai Film Festival has more "legitimate"
In a larger sense, with Lu Ping'an, all kinds of domestic film festivals will have a more confident international feel, of course, the premise is that Lu Ping'an is willing to show up.
In addition to showing up, Lu Ping'an's main purpose is to discuss cooperation.
Most of the domestic filmmakers and practitioners came to this film festival, so this also became a window for Lu Ping'an to promote digital projection technology and online ticket purchase cooperation.
At present, most of the domestic projection modes are still based on film.
It's not that digital copies are not promoted, but that cinemas have not been able to fully promote digital projection technology.
As a result, many producers have increased costs.
The price difference between film copies and digital copies is huge, one is a few hundred yuan at most more than a thousand yuan, and the other is tens of thousands.
Judging from the current playback effect, there is actually no difference for general movies.
Which one is more applicable is actually clear at a glance.
But it costs money for theaters to transform digital projection.
And the relevant technology was overseas before, and China was in a state of "stuck neck", which is one word: expensive.
In this regard, Planet Cinema, which has its own technology, has become the first theater in the country to complete the digital projection transformation and the first theater in the world to complete the full projection mode.
Film, digital plus IMAX, etc., from traditional to future, everything is available.
Now that its own transformation and upgrade have been completed, it is time to cooperate with China Film to give back to the public.
Of course, it is still a business to give back to the public and contribute to domestic films.
The technology is exported to China Film Digital Co., Ltd., and they promote it. Star can just charge a reasonable amount of money.
Taking advantage of this time when the big guys of the theater are all here, it is not difficult to talk.
I believe that with lower prices and technology that is not worse than that of foreign countries, the technical transformation of the national projection end will be quickly realized in the future.
Compared with this, the biggest business this time is actually the full launch of the online ticketing system.
As of the 27th, "Back to 20" has been released for a week and the box office has exceeded 100 million.
The strong record made everyone marvel at Lu Ping'an's film strength, and everyone finally set their sights on online ticket purchases.
The box office of the movie is 100 million, and the box office from the Internet has reached 32 million!
Netizens use various channels such as Penguin and Taobao, or directly enter the "Maoyan Piao Piao" website.
At first glance, you can see all the information about the released and upcoming movies.
Trailers, promotional materials, and the ultra-sci-fi and ultra-smooth user experience of freely choosing cities, theaters, shows, and even seats in the ticket purchase process.
This model, which has become commonplace in the future, naturally brings a strong shock to netizens of this era.
Of course, there are still many obstacles.
For example, the payment method is cumbersome, and there are only three theaters that support online seat selection, with a total of less than 300 theaters.
In general, the ticketing track has just been opened, and there is still a long way to go in the future.
But the Internet subverts lifestyles, and it is indeed not just talk.
So some people come for movies, while others simply come for trying new things.
So that the currently released "Back to 20" has achieved box office data that exceeds expectations.
And it is not only "Back to 20" that has profited from this.
The rest of the movies currently released on the website, such as the upcoming "Initial D" and "Painted Skin", have also nearly exceeded 10 million in pre-sale box office. Among them, the online pre-sale box office of "Initial D", which was released earlier, is almost exceeding the record of "Back to 20".
Of course, the most comfortable, in addition to Xingchen, are those small film producers who dare to try new things.
For example, Xuecun's self-directed and self-acted work "Xinjiekou", which is expected to be released on July 14.
Huang Bo played a small role in this film, and it was precisely because of Huang Bo that "Xinjiekou" took this ride.
The pre-sale box office of the film has now exceeded 1.5 million.
You should know that the cost of this film is only 3 million. In the original time and space, the film released 13 film copies in Beijing, Shenyang, Dalian and other places, and the box office in 3 days was only 300,000. Until it was released, the total box office was less than 1.5 million!
Xuecun certainly didn't know about the original time and space, but for now, the pre-sale is 1.5 million, and the return on investment in the future is almost visible, which can already make the film company set off firecrackers and burn incense.
There is also "The 601st Call" from Tangren, which will be released at the end of July. Because of Hu Ge's starring role, the film has received much more attention than "Xinjiekou". The pre-sale has just started, and the pre-sale box office on the day has exceeded 300,000. It may even reach 3 million in the end.
There are many other domestic films, and the pre-sale box office has achieved good results.
Anyone with a discerning eye can see how big the dividends brought by the Internet are. After all, most of those movies are prepared for "one-day tours", and now it seems that they have to stay for a few more days.
The hot online consumption sentiment has also made many filmmakers send cooperation requests.
Cinemas, film companies, advertisers, etc.
Lu Ping'an is of course happy about this.
Ticketing service platforms need to be played like this.
So when filmmakers gathered at the Shanghai Film Festival, he also came to a big sales.
Whether it is the projection equipment or the online ticketing, there is actually no other choice for everyone at present.
Lu Ping An is also very fair and only makes reasonable money.
So after all this, it is inevitable that Maoyan Piaopiao will form a certain degree of monopoly.