Chapter 514 Will Win

The next morning, the domestic public opinion front, which had been in a very good situation, suddenly became extremely bloody.

It was not that the Kuiguang Group was counterattacked, but that many people who had been watching the fun or simply speaking for the Kuiguang Group suddenly shifted their focus.

Originally, netizens only expressed their opinions on the Internet, believing that there was no problem with the casting of actors for the Kuiguang Group this time, and argued with the opposition, but the volume was far greater.

But who is right, no one can judge at all - because this kind of Internet scolding war is not about who is more reasonable, but about who has the louder voice.

Some people are still "debating with a group of scholars" even if they are scolded hundreds of times and besieged by dozens of people. As long as they bite their mouths and are strong enough, others can't do anything to them.

In fact, as long as this effect can be achieved and they are indeed right, they can suppress most of the negative voices.

Although the population base will bring the same number of problems, as long as the vast majority of people are normal, they will be pushed to bloggers and up masters with normal views by intelligent big data, so the normal voice will gradually suppress the abnormal voice until the abnormal voice disappears completely.

Either the platform limits the flow, or no one clicks in at all.

But last night, several heavy news came out from nowhere, plus an official email released by Kuiguang Group, which instantly escalated the whole incident to a higher level.

First of all, the email released by Kuiguang Group. It turned out that when Yang Ruoqian was on a business trip abroad, someone sent him a "blackmail letter" to extort 2 million US dollars in guidance fees!

Although the wording of this letter is relatively cautious, everyone can see the obvious threat-if you don't pay the 2 million, then wait to be smeared by the media, wait to be low-scored, and wait to be boycotted.

As a result, Kuiguang Group not only did not pay, but even directly made the letter public!

As soon as this letter was made public, the nature of the entire debate changed from who was right and who was wrong to a question of ass.

Because it is obvious from this email that because the Kuiguang Group did not give this guidance fee, the "Dessert Company" directly launched a public opinion offensive and forcibly discredited "Aveda".

In other words, anyone who attacks the Kuiguang Group has received dog food from others, and the entire position is wrong.

Although it is very likely that the part of people who oppose the Kuiguang Group is stupid from the heart and did not receive money, public opinion does not care about these. As long as it is smearing, all will be labeled as anti-traitors who received dog food.

From the right or wrong of a thing, it has become whether the ass is crooked.

If the original public opinion position was that the public relations department of the Kuiguang Group beat those who discredited to death and threw them into the grave to bury them, the whole process would be smooth and calm.

But as soon as this email was made public, the people who were originally silently eating melons on the side could not help it immediately. Everyone rushed up and forcibly dug out the corpse and paraded it in the streets.

The matter has changed from discussing whether the casting of the movie "Aveda" is reasonable or not to attacking whether the people who created "Aveda" are traitors.

This is equivalent to completely removing the Kuiguang Group itself from this matter, and simply attacking those people to see if they are villains.

The first thing for a good public relations is to remove oneself from this matter as soon as possible.

Let others fall into the trap of self-proof.

From beginning to end, the public relations department did not make any direct or indirect response to the casting issue. It just sent an email that seemed to have nothing to do with the whole thing, and directly made itself invincible.

This is the top public relations team, seemingly doing nothing, but doing everything, and without spending money to buy traffic.

But compared to this email that ignited the anger of all passers-by, the gossips released along with the email were the blows that shook the basic base of the "Luo Dabai" creative team who stood up and spoke nonsense.

The complete ruin of their popularity among the public has only blocked their way to expand the market. As long as they can wait for the heat to pass and continue to quietly release their works, the old fans who have already crystallized will still pay for it.

Even if they are completely criticized, they can still make money from the IP of this work itself until the value is squeezed out.

After all, the creators and the works themselves can be separated.

Many people will not bring their anger towards the creators to the works themselves.

But what if the tone of the work itself changes?

Sitting in the office drinking tea, Mr. Yang looked at the current public opinion position and even felt a little scared - this generation of netizens can really fight.

It's a pity that no one has directed such firepower at the Kuiguang Group, which is a pity...

Thinking of this, he flipped through the hot search terms on Weibo.

As the main battlefield controlled by the group, there is really no need to look at the Leopard App - to put it bluntly, their users are too normal and the community environment is really good.

"In the work "Luo Dabai", the prototype of the cat, the protagonist, was thrown into the snow in the middle of winter by the creator. It's outrageous!"

"You didn't expect that the character you like to watch has actually been frozen into a corpse."

"Tsk tsk, I feel sorry for their fans. They are still buying character peripherals and doing various promotions, but they don't know that they may have been reincarnated now."

"Creative team, come out here. I still have the last bit of trust in you. I need you to give me an explanation as an old fan."

"How can this be false? Didn't you see that it was admitted by the creative team themselves? The source is marked, and even the surveillance video of others nearby at the time is backed up."

"Who dug it out? It's so amazing!!"

"Who else can it be? They have a lot of dirt on their butts, and they dare to attack Kuiguang Group without cleaning it up. I can only sigh that some people really think they are too old."

"Actually... this happened before, but it was The popularity was suppressed and it didn't spread at all. I also stopped being a fan because of that incident. I didn't expect that the truth would come out one day."

"I suddenly believe that the creative team of "Luo Dabai" didn't take bribes... They may not be bad, but really have no brains."

"Stupid and bad are the people who are said to be this kind of people."

"I'm no longer a fan!"

"You're really crazy, right? The creative team irresponsibly dumped garbage on the Internet, embarrassing us fans of the work, and now they're disgusting us too, right? You don't want your base, right?"

"Tell others not to use personal behavior as a tool I find it funny that it is promoted to works. Is it up to you to decide whether to promote or not? I want to ask you, now you say not to promote, then not to promote?"

"A good animation team does not do its own creation, but to do what is right for diversification. Look at yourself, you haven't updated for hundreds of years. Everyone is urging you to be tired. You finally won the resurrection game, and it turns out that you just pooped a lot. Don't you think you are disgusting?"

"I don't know about movies, and I don't have much intersection with Kuiguang Group, but I support them now. Do you know why? Because as long as they don't get along with you, no matter who they are, I will support them. "

"This Let's put it this way. If someone says that anyone who opposes "Luo Dabai" is my friend, he will be horrified to find that he has too many friends to count. "

"I beg you to go to hell, I've blocked you."

"I'm really disappointed. I won't say anything bad. I'll unfollow you."

"Fuck, it's only been a few hours, and they've lost hundreds of thousands of fans? ! These are all active fans, they're almost all gone, right?"

"If it weren't for the rule of law, it might not be as simple as losing fans."

"..."

Mr. Yang looked at these comments and quietly exited this dynamic.

Unknowingly, has their company's public relations become so strong?

He gave the email to the secretary yesterday. Today, the trend of the entire domestic public opinion has basically ended, and almost no one mentioned the casting of "Aveda".

Because now Kuiguang Group has been completely removed.

Yang Ruoqian sighed, took a few screenshots and sent them to Mag, saying, "Mag, we've basically done it. Now no one will discredit the casting of "Avatar". What about you? How's the progress?"

Mag: "?"

"Sir Yang, are you doing it so fast? We just made preparations for the war, and you've ended the battle directly?"

Mr. Yang, who was backstabbed by his employees' super high efficiency, chose to show off in front of international friends: "It seems that your company's influence in your country is still not strong enough. Here, the problems that Kuiguang Group wants to solve usually don't take more than a week."

Mag was stunned, and after a long time he asked a soul-searching question: "Sir Yang, do I think there is a possibility that our progress is normal, and your speed is abnormal?"

"This is not important." Yang Ruoqian did not answer this question, "Now I'm curious, can you win?"

It's true that Mag's efficiency is low in this matter - because the correctness of diversification is completely two different markets at home and abroad.

Anyone who mentions this in China will be attacked by the majority of people, and all kinds of ugly nicknames will be given one after another, but everyone's mental state is still normal.

But abroad, this matter itself is highly recognized, and the resistance to resistance is also very strong.

Now it is indeed not time to consider how long it will take to succeed in public opinion, but to think carefully about whether it can win.

"We will win." Mag was still very calm when talking about business, "Sir Yang, the environment here is different from yours. It is not practical to completely overwhelm the opponent."

"Now we just need to ensure that we can be evenly matched with the opponent in the battlefield of public opinion."

"After the box office results of the movie come out, they will naturally lose... From a financial perspective, with their financial scale, it is impossible to compete with us. The publicity and promotion expenses, after a few lawsuits, they will immediately know what it means to be painful."

These groups, under the name of slogans, are all doing business things, and are essentially a profit-making team.

But as a company that has no product output capability and can only make money by collecting "guidance fees", they can never compare with Mag's entertainment enterprise in terms of cash flow source, let alone the physical empire of Kuiguang Group.

Once the button of burning money for marketing is activated, the speed of swallowing money is calculated in seconds.

2 million US dollars seems to be a lot, but in fact it can't even do half a day of omni-channel promotion.

Even if there are support from other companies, the dessert company and the forces behind them will spend less money on publicity and promotion costs, but this kind of consumption is not something they can afford.

Not to mention that there are so many lawsuits to fight. If they lose, the cost will be sky-high.

In the past, if it were another company, between being blackmailed for 2 million and starting a public relations machine, they would definitely choose the former with much lower costs.

This is why they chose to offer 2 million.

If the "blackmail" amount is higher, they may not only not get the money, but also lose money after weighing the interests.

The film company saved a lot of trouble, and the dessert company also received a considerable amount of guidance fees. It should have been a "happy" thing.

But who would have thought that this time the other party showed no signs of stopping at all, and didn't care about any cost calculations. They came up with a posture of all-out war, even if they would not hesitate to spend 1 billion in one breath.

Is this really a business?

Is it necessary to fight like this?

As if afraid that his partners would not believe him, Mag added: "Sir Yang, in fact, judging from the movements in the past two days, their tone has softened a lot. I believe that as long as the movie has a good result and proves that more money can be made without those layers of buffs, more people will choose this path."

"In the market, whoever makes money has the final say. As long as we can prove that offending these people will not only not affect the box office, but will make the box office soar, then those who want to make money will naturally make a choice."

"By then, as long as a community of interests is formed, we will not be fighting alone, and there will definitely be people who speak for their own interests, and their speaking is equivalent to speaking for us, and then the dilemma of public opinion will be automatically eliminated."

When Mr. Yang saw Mag's solemn promise, he was inevitably a little disappointed: "Is that so?"

"Yes, Sir Yang, so you have to wait patiently."

"Got it."

Yang Ruoqian closed the chat box with Mag boringly, looked at the pile of business he had on hand, and wanted to find out where he could fill the gap for the crew team.

If the public opinion war dies down and there is no place to burn money, we have to find an excuse to continue the money, right?

After watching for a while, Yang Ruoqian's eyes suddenly lit up.

"Recently, Xiao Luo's big ship Liuguang will go on an international ocean voyage... It just so happens that the crew will be filming all over the world. Will there be a little room for maneuver here?"

PS: OK, Dengzi has withdrawn from the election, and the Damei Dynasty series is still in progress. It's so fun. I watch it every day and have fun every day. (End of this chapter)