Chapter 544 Is This How You Made It? (4000 Words, Two-in-One)

Another winter vacation is coming to an end.

Ye Ge is going to take Su Mu, Su Yue and others back to school.

In fact, for most college students, there doesn't seem to be much difference between vacation and school time.

For many people, school may even be more fun.

After all, a group of men bragging and watching horror movies in the dormitory is still very happy.

And in college, in addition to attending classes, you can play computer games in the dormitory as long as you want, as long as it doesn't affect your roommates' rest.

In comparison, at home, you are likely to be disliked by your parents.

The degree to which you are pampered at home is inversely proportional to the time you spend at home.

At the beginning, when you just returned home, you can lie down however you want and play however you want.

But as you spend more and more time at home, let alone playing games, when you breathe, you may be wrong.

For example, Ye Ge.

At the beginning, when Ye Ge returned home, he felt like a national treasure, and his mother took care of him meticulously.

When I was playing ranked games, my mother would even bring me water to drink.

But after the Chinese New Year, my mother asked me when I would go back to school.

Then she asked, "Why haven't you gone back to school yet?"

Even when I took a nap, my mother would wake me up to clean up.

After saying goodbye to my mother, Ye Ge and his group boarded the plane.

Compared to the excitement of going to school before, when they took off on the plane, overlooking the city from the plane, Ye Ge and his group were still reluctant to leave.

Back to school, Ye Ge was not the first to come, but Lao Feng was the first to come.

Lao Feng had already cleaned the entire dormitory, and the entire dormitory was very clean, even Ye Ge's bed was wiped clean by Lao Feng.

Ye Ge only needed to make his bed.

Ye Ge just liked Lao Feng's familiarity as a good family man.

But when Lao Feng called Ye Ge to have dinner together in the evening, Ye Ge refused.

Ye Ge and Su Mu, Su Yue and their group went out for a meal and directly left Lao Feng in the cafeteria.

After returning to the dormitory, Ye Ge had a good sleep to eliminate the fatigue of the day.

The next morning, Ye Ge did not go to B station first, but went to Yuan Guoxue's house.

Yuan Mei bought a villa in Hangzhou. Yuan Mei and Yuan Guoxue spent the New Year in that villa and did not return to Linhai.

After all, Ruixing Coffee is expanding rapidly during this period, and the business is very busy, and there is really no way to get away.

Moreover, Yuan Mei's relatives are not very familiar with each other, and it seems that there is no big difference whether to return to Linhai or not.

Ye Ge brought some gifts to Yuan Mei's house.

Yuan Mei, who knew that Ye Ge was coming, had already bought a lot of dishes.

When Ye Ge just walked into Yuan Guoxue's house, the first thing he smelled was the fragrance of the food.

Yuan Mei told Ye Ge about the development of Ruixing Coffee during this period.

As for the current situation.

In addition to Yuhang Province, Ruixing Coffee stores will be established in ten provinces and all first-tier cities across the country, and will be gradually opened in the remaining provinces.

Ruixing Coffee also plans to start a franchise model.

The franchise model can make Ruixing Coffee spread better and faster.

However, the franchise model still needs to be cautious and can't be done just because it's said.

Some franchise stores may damage the Ruixing Coffee brand.

After all, these franchise stores are also under the name of Ruixing Coffee.

If some franchise stores mess up, it will damage the name of Ruixing Coffee.

So Ye Ge is generally very cautious about this.

Yuan Mei also knows this, so this time she specifically brought it up and discussed it with Ye Ge.

"The franchise model is not impossible."

Ye Ge touched his chin and said.

"If we want to quickly occupy the market, the franchise model is really good, and we can also charge a franchise fee.

But we need to strictly regulate the operation of franchise stores. All kinds of raw materials for franchise stores need to be purchased from our head office. In addition, every employee of a franchise store needs to pass employee training and then take an exam. Only those who pass the exam can take up their posts.

The cost of training is half paid by our head office and half by the franchised store owner.

Only in this way, it is time-consuming and labor-intensive, and some franchise store owners will pay attention to it.

In addition, we have to inspect and evaluate franchise stores every quarter, and punish those stores that do not meet the sanitary conditions, or even terminate the contract.

If the franchise store passes the assessment several times in a row, half of the franchise fee and all the training fees can be refunded, so that the franchise store owner will have more subjective initiative.

Other companies may just want to earn a franchise fee and then leave it alone, but we are different. Since we have joined, we must strictly manage.

Otherwise, if there is any problem with reputation, it will take hundreds of times more effort to maintain it again."

"That's true."

Yuan Mei nodded and agreed.

“We cannot ignore the issue of word of mouth in order to expand rapidly and gain a firm foothold in the market. We know it is a franchise store, but consumers do not know it is a franchise store. In the end, it is our Ruixing Coffee brand that is affected.

Tomorrow I will hold a meeting, formulate a charter, and discuss this matter carefully. "

"Yes." Ye Ge nodded.

This kind of thing can be left to Yuan Mei. In Ye Ge's opinion, Ruixing Coffee is basically handed over to Sister Mei.

Unless something big happens, he will not intervene.

Ye Ge is very clear about his position. He is a major shareholder of Ruixing Coffee, that's all.

Ye Ge also believes that Sister Mei can do these things well.

"By the way, Ye Ge, I have seen pirated copies of our Ruixing Coffee in Hangzhou."

Yuan Guoxue said to Ye Ge while eating braised pork.

"Huh? Pirated?" Ye Ge was stunned, "Our Ruixing Coffee has pirated copies so quickly?"

"Normal." Yuan Mei smiled, "Our Ruixing Coffee is now very popular, and the business is so good that naturally many people will be jealous. "

Ye Ge: "What is the name of that pirated store?"

Yuan Guoxue: "It's called Duanxing Coffee. "

Ye Ge: "."

Wow, they changed a radical.

Ye Ge: "Where is that pirated store?"

Yuan Guoxue pressed her chin with her white and tender fingers and thought for a while: "It's over at the University of Finance and Economics. We haven't opened a store there yet, but someone else got there first."

"Interesting, let's go and have a look tomorrow, just in time to taste what the pirated product tastes like." Ye Ge said.

"Okay~"

Yuan Guoxue said happily.

For Yuan Guoxue, she never took the Duanxing Coffee seriously. The most important thing was to go out and play with Ye Ge.

Similarly, Ye Ge didn't worry about what kind of storm the pirated Duanxing Coffee could cause.

The other party was just trying to get some attention. Even if something went wrong, it wouldn't affect Ruixing Coffee.

The next morning, Ye Ge drove a Panamera to pick up Yuan Guoxue.

Yuan Guoxue sat happily in Ye Ge's co-pilot seat.

"Wow. "Ye Ge was shocked when he came to the Duanxing Coffee near the University of Finance and Economics.

Ye Ge thought it was just a similar name.

For example, Coca-Cola has a pirated brand called Coca-Cola.

As a result, the layout of this Duanxing Coffee is almost the same as Ruixing Coffee, and even the logo is exactly the same, except that there is a plum blossom next to the deer.

Ye Ge took Yuan Guoxue to the front of Duanxing Coffee and looked at the menus. The menus must be the same.

Ye Ge and Yuan Guoxue ordered a cup of iced Americano.

Generally, iced Americano is the drink that best reflects the level of a coffee shop.

Ye Ge and Yuan Guoxue took a sip. It can't be said that it is so unpalatable that it can't be swallowed. The taste of this iced Americano is definitely not good.

There are still many people who didn't realize that this is a pirated store. They all have a sense of novelty. I came to try it, and found that the taste was really average.

This is definitely not good.

That afternoon, Ye Ge called the legal department of Bilibili to come over and help Ruixing Coffee fight piracy.

Within a few days, this store was closed.

Yuan Mei's public relations actions were also very quick. She issued a statement on the official Weibo and Bilibili's official account, with pictures and texts, saying that many people have been imitating Ruixing Coffee recently. I hope everyone will carefully identify it. If you find a pirated store, you are welcome to report it.

Anyone whose report is adopted will receive ten free drinks from Ruixing Coffee, free for the whole place.

And it's not just the first person who reports, but everyone who reports.

For a while, the enthusiasm of netizens was mobilized all of a sudden.

As long as you report it, this store will be gone, no matter who you are the first to report it, , there are free drinks to drink, why not?

Ruixing Coffee has become a hot topic again because of being pirated by others.

Ruixing Coffee has become popular again, and sales have surged again.

After the first wave of user enthusiasm, the repurchase rate of Ruixing Coffee was counted.

Among ten new users, six are willing to spend money to repurchase Ruixing Coffee.

Among ten new users who consume Ruixing Coffee three times within a week, three out of ten new users.

This repurchase rate is already very high.

For example, under the office buildings of Bilibili and Mihuyou, Ruixing Coffee is delivered to the upper floors in batches, and all the employees pay for it themselves.

Soon, Ye Ge's second semester of sophomore year will begin.

In this semester, college students are generally less frivolous and more calm.

In human terms, everyone has adapted to it. In college life, everyone knows how to lie flat.

Ye Ge went to Mihuyou and checked the progress of the fantasy beast Palu.

The person in charge said that all the maps of the fantasy beast Palu have been made, and there are 100 types of Palu made so far.

The progress is not low, but it is far from meeting Ye Ge's requirements.

Ye Ge's goal is to reach 300 types of Palu.

In addition, the fantasy beast Palu is currently considering networking.

Originally, Ye Ge wanted to make the fantasy beast Palu a stand-alone game.

But in the current environment, there are too many pirated copies. I am afraid that it will not be long before the release, and the market will be full of various pirated copies.

Stand-alone games should wait for ten years.

Ten years later, everyone's copyright awareness will be very strong, and stand-alone games will have a soil for survival. There will even be many people who will actively support domestic stand-alone games.

For now, let's just make it an online version of the fantasy beast Paloo.

Anyway, Mihuyou has its own server now, so it's not that difficult to make an online game.

And in China, online games are indeed more popular than stand-alone games.

But online games need to consider some krypton gold issues.

In the previous life, the fantasy beast Paloo was a stand-alone game, which was a buyout system.

Online games have zero thresholds, and then you can recharge in the game.

In fact, free is sometimes the most expensive.

In Ye Ge's mind, he has already thought of more than a dozen ways to make money.

For example, monthly card services.

Another example is that some awesome Paloo balls can be purchased with money.

Another example is the dress-up of Paloo, giving the mischievous cat a grass skirt or something, which must be very popular.

For example, Paloo is cultivated, each Paloo has its own training ground, and then you can exercise, but these exercises can be krypton gold, and after krypton gold, players can fight each other.

Through the pvp mode, Ye Ge believes that there will definitely be many players who want to krypton gold.

Of course, this is a competitive way of playing. If you want to become stronger, you must first spend money. In Ye Ge's opinion, this is a very reasonable thing.

However, there are also many players who don't care so much about competition.

In comparison, they care more about leisure, such as building their own houses.

For players like this, they must ensure that they can slowly advance the map through their own liver, have the pleasure of growth, and cannot suppress the value too much, otherwise the reputation will definitely continue to decline.

So like this mode, you don't need to start by increasing the value, but you can add some other interesting things, such as some home flower bed decorations that need to be purchased, and some house foreign trade also needs to be purchased.

Or for example, some bosses can only refresh two or three times a week, but if you spend money, you can increase the number of extra one or two times.

In this way, players can obtain it through their own efforts, and players can also obtain it more easily by spending money.

In Ye Ge's opinion, it is the best way to keep the leisure and competitive gameplay together.

After all, not all players are strength parties, and there are also many players who like fishing.

Ye Ge even planned to make a mobile version after making the computer version.

Slowly, mobile games will occupy the game market, and a mobile game that attracts money is simply a money-printing machine.

But when Ye Ge came to the conference room and asked the production team of Fantasy Beast Palu to report to him on the work situation,

looking at the game progress and PPT on the computer, Ye Ge was completely dumbfounded.

Is this how you make it?