Chapter 152 July Offensive!

No. 1A, Broadcasting Road, Kowloon Tong, Hong Kong.

Jiayi TV Building.

At this time, Liang Shuyi, who had short hair and wore a work skirt, was sitting at the head of the conference room.

She is the general manager of Jiayi TV Station.

Ever since I switched to Jiayi TV, I have been worrying about Jiayi TV, hoping that Jiayi TV can change its destiny and survive.

Since Mr. Yang of the Empire Group acquired and controlled Lai's TV station from Lai's Voice, now Asia Television, Huang Xizhao has vigorously developed Asia Television with the capital injection from the Empire Group.

Currently, Asia Television has a "Miss Asia" talent show on variety shows, and in the early morning, there is a sports program broadcasting the World Cup.

Featuring non-stop TV series in prime time.

The ratings of Asian TV are getting higher and higher, and the audience is getting bigger and bigger.

Last year, the ratings of Jiayi TV and Li's TV were still the same, but now the difference between the two TV stations is getting further and further apart.

Now, with the stimulation of Asian TV.

In addition to "Happy Tonight", TVB's variety shows also include the "Miss Hong Kong" talent show, as well as the rights to the Football League of Country Y purchased from Europe at a high price.

During prime time, Shao Yat-fu, who has always been stingy, also began to increase investment in drama series, and TVB began to continuously produce TV series with relatively good ratings.

However, now Asia TV's ratings are getting closer to TVB's ratings, which is enough to show that in just a few months, Asia TV has undergone major changes under Yang Ming's control.

Originally, there were three TV stations in Hong Kong.

Asian TV stations began to rise, and TVB increased investment to maintain its ratings and audiences.

Jiayi TV itself has problems due to its own finances.

Even then, Liang Shuyi first asked for help from Mr. Yang of the Imperial Group. After being rejected by Mr. Yang, Liang Shuyi turned to other Hong Kong Chinese tycoons for help.

For example, Li Jiacheng of Changchun Industrial Group, Bao Yugang of Global Shipping, etc.

Although they showed respect for Liang Shuyi's arrival, they were unwilling to invest a penny to Jiayi TV. In their view, it was actually giving away money in vain.

As a last resort, Liang Shuyi went to seek help from Lin Xiufeng, the second son of Mr. Lin, the founder of Hengxuan Bank.

Prior to this, Lin Xiufeng had already spent 200 million Hong Kong dollars in batches to support Jiayi TV.

Jiayi TV is indeed getting worse.

Even though the Lin family was one of the founders of Hengxuan Bank, they did not have that much money to continue investing in it.

Lin Xiufeng did not reject Liang Shuyi directly, but just said: "Ms. Liang, I am not the only shareholder of Jiayi TV, there are other shareholders. Under the current situation, the Lin family does not have much money to continue investing in Jiayi TV."

finally.

Liang Shuyi was not able to obtain more capital injections from other Chinese consortiums.

Liang Shuyi not only did not use the funds remaining in Jiayi TV's finances sparingly, but continued to expand the scale of Jiayi TV.

It started with more than 600 staff at the beginning of the year and has now increased to more than 800 people.

These staff members spend a large amount of money every month on salary.

besides.

After discussing with her subordinates Ye Jiexin, Liu Tianci, Lu Guozhan, Lin Xuhua, and Shi Shaoming, Liang Shuyi decided to take a fatal blow, and she would be benevolent if she failed.

Last time, after proposing to build momentum.

Here in the conference room.

Liang Shuyi proposed the July offensive.

Starting on July 1st, Jiayi TV will carry out a large-scale promotional campaign in Hong Kong, including publishing full-page advertisements in multiple newspapers for several days and distributing audio tapes at Tsim Sha Tsui Pier to promote the new program.

"July Offensive" includes many major dramas, including "Celebrity Love Story" starring Zheng Yuling and Mi Hu.

"The Golden Sword" directed by Tsui Hark and starring Yu Onan, plus "Mystery Theater", "Vanguard", and the talk show "Hello Night Returns" which was the first in Hong Kong TV media at that time.

"Everyone, if you don't succeed, you will succeed!"

Liang Shuyi looked at the management of Jiayi TV and said.

When Liang Shuyi finished the meeting, she returned to her general manager's office.

She also already knew that the Xiangjiang Governor-General's Office had sent people to investigate the financial problems of Jiayi TV.

If it were in the past, many people would have suspected that white people deliberately wanted to kill the Chinese media.

The problem is that the main shareholders of TVB are now Chinese, and the only major shareholder of Asia Television is also Mr. Yang, a Chinese.

In this case, why do white people want to kill Jiayi TV Station?

Liang Shuyi was in her general manager's office, looking out the window.

She suddenly remembered about Mr. Yang of the Imperial Group whom she visited.

Mr. Yang also told her that Jiayi TV Station was inherently deficient and destined to go bankrupt.

Now, Liang Shuyi felt more and more that Mr. Yang had guessed it right.

If Jiayi TV Station is really what Mr. Yang said, what should I do?

She left TVB with those subordinates. It is impossible to return to TVB, right?

The cunning rabbit has three caves.

When thinking of this, Liang Shuyi sighed again.

How could she give up before the end?

. . .

The next few days.

Liang Shuyi has been working overtime at Jiayi TV Building, and she even feels like she forgets to eat and sleep.

When the senior executives and subordinate staff of Jiayi Building saw how desperate the general manager was, they followed suit.

The time came to July 1, 1978.

The general manager's office of Jiayi TV Building serves as the general headquarters, and Liang Shuyi officially launched the July offensive.

Soon, all the newspapers and magazines in Hong Kong were about the TV promotion of Jiayi TV.

They even distributed tapes at Tsim Sha Tsui Pier to promote the new program.

In addition, the main actors and hosts of Jiayi TV sat in buses and drove loudspeakers to parade in various regions of Hong Kong, including Hong Kong Island, Kowloon, and the New Territories.

The overwhelming publicity and news of Jiayi TV.

It seemed that all of Hong Kong in July was attracted by Jiayi TV.

In the eyes of TVB's Run Yifu and Asia Television's Huang Xizhao, this was undoubtedly like watching a play.

Not only the general managers of the two TV stations thought so, but many Hong Kong viewers also thought so.

For Jiayi TV, this kind of publicity at all costs and spending a lot of money did not have a greater effect.

In the final analysis.

Jiayi TV has only one TV channel, and it focuses on educational programs.

In prime time, it can only broadcast educational programs. In this case, Jiayi TV is equivalent to destroying its own martial arts. How can it compete with TVB and even Asia Television?

TVB and Asia Television don't even need to go on stage, Jiayi TV has lost.

After the launch of the "July Offensive", the results and ratings growth were not as expected. At the same time, due to the large amount of money spent, Jiayi TV's operating funds were quickly exhausted.

Before the end of July, Jiayi TV, including the management and ordinary staff of the TV station, knew that many actors who were poached from TVB with high salaries knew that they might not get paid this month.

The fourth chapter will be updated!

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