Chapter 514 The Storm Is Coming Again!

So far!

[Temple Run] global downloads have exceeded 50 million!

Compared to [Temple Run] of the same period in the original world, this data is not eye-catching.

However, compared to other mobile games of the same period...

But it has been a great success.

[Tengji Technology]’s [National Parkour] has so far reached 30 million!

……………………

[Zhongsheng Mobile] was founded in 1998.

In the era when the use of BB phones was at its peak, Ye Guojun, the founder of Zhongsheng Mobile Phones, devoted himself to the research and development of mobile phones.

In 1999, the first all-Chinese dual-band GSM mobile phone [ZTS] was launched.

This is a golden age everywhere.

[ZTS] quickly occupied the market once it was released. In the following two years, it sold nearly 200,000 units, a business legend!

After the millennium, [Zhongsheng Mobile Phone], under the leadership of Ye Guojun, continued to expand its territory, and the launch of the second mobile phone called [Little Shentong] (originally similar to PHS in the world) led to mobile phone manufacturers. This is a new direction for our development, and [Zhongsheng Mobile Phone] has also reached its peak with [Little Magic Power]. In 2004, the sales volume of mobile phones for the whole year reached an astonishing 10 million units. The sales volume was once comparable to that of the booming [Nokia] ] Arm wrestling!

At that time, Lin Guodong was still standing on a high-rise building. He lost everything during his first transformation. Although he had a group of loyal entrepreneurs, he was very confused and did not know where to go...

At the IPO company at that time, Joes was sharpening his skills, convening more than 1,000 internal employees to form a team to develop the iPhone, and started a project classified as highly confidential...

At that time, Ma Yunhua was making investments everywhere, working hard to make a big pie for countless capitals, talking about what the future of [Taozhu.com] would be like, and she once sat on a stone in confusion, not knowing how to go forward. …

…

In the future, if we want to do [The History of the Rise and Fall of China Mobile Phones], then we will definitely write about [Zhongsheng Mobile Phones].

but……

The author must be very sad.

Ye Guojun in 2004 must be a Joes-level figure now!

But during the Spring Festival after 2004, perhaps it was due to frequent overtime work, or the endless emergence of competitors that was mentally and physically exhausting, or perhaps it was a failed marriage, and 3G R&D secrets were inexplicably leaked.

Ye Guojun died suddenly at home without any warning.

After the sudden death, [Zhongsheng Mobile] was in internal chaos, and the power struggle entered a fever pitch. It even delayed the official release of the upcoming color screen mobile phone [Z3] for half a year. After the official release, the entire mobile phone market was no longer [Zhongsheng Mobile]. In the world, foreign Nokia mobile phone market is booming, foreign Samsung is coming fiercely, [Z3] sales are completely crushed across the board, although it can barely keep its profits, but in the face of an increasingly prosperous market, [Zhongsheng Mobile] has already There is no way around it.

In fact...

After the collapse of [Zhongsheng Mobile], the rest of the newly emerging domestic mobile phones were unable to withstand the massive invasion of foreign mobile phones, and the market was completely destroyed.

April 2nd.

morning.

[Zhongsheng Mobile] In the president’s office.

Ren Kai looked at the [Apple] phone silently.

This domestic copycat mobile phone that popped up last year is already booming in terms of sales. The [Apple 4S] has sold more than one million copies in just a few months!

For domestic mobile phones, this is a very amazing data!

Ren Kai's eyes were very complicated, with an indescribable sadness. In addition to bitterness, there was also a sense of jealousy.

Since Ren Kai took office in 2005, Ren Kai has been trying his best to restore Zhongsheng Mobile to its past glory.

but……

As an aggressive leader, you can stabilize the internal team, but in fact it is completely insufficient!

You must have a keen and forward-looking vision, and at the same time, you must be ruthless about the market. Obviously, Ren Kai does not have these factors.

He is just a stickler. From 2005 to 2010, every mobile phone they launched was quite satisfactory. Relying on the glory and reputation of the past, the sales volume was not bad, but it was also very marginal. They could barely hold the number one spot in domestic mobile phones. position, but they can only resist. Facing the ravages of overseas brands such as [Samsung], [LG], [Nokia], and [iPhone], domestic mobile phone brands without core technology can only protect themselves...

In 2010, iPhone4 was released.

Ren Kai thinks that is a new era of smartphones.

So, he decisively began to invest everything in the direction of smartphones, and also launched the [ZE] touch-screen mobile phone with a fairly good reputation.

However, the [ZE] touch screen mobile phone is completely unable to withstand the wave of copycats launched by Zhang Sheng...

Not only is there a trend of copycats, but there is also a trend of prices!

How can they keep up with the unprofitable mobile phone price of 699?

How much money do big companies make?

right!

Yes, large companies like [Zhongsheng Mobile] do have a lot of money and a strong foundation, but at the same time, the equity structure of large companies is very complicated. Every shareholder meeting is like a large-scale quarrel.

When he walked into the large conference room with the proposal of [price war], the whole large conference room suddenly turned into a quarrel. The quarrel lasted for more than a week and was not finished...

On one hand, these shareholders said that the price cannot be reduced, because if they reduce the price at the slightest sign of trouble, wouldn’t that be a mess? Our [Zhongsheng Mobile Phone] is China’s [iPhone4] and has its own brand value!

Another group of shareholders said that they should reduce the price and adapt to the scene, even if they don’t make money, they must conquer the market, otherwise they will be swallowed up sooner or later...

Ren Kai’s means of getting to the top were not very glorious. In fact, the voting rights and administrative power were in the hands of this group of shareholders, and his temperament was indecisive and he couldn’t control the overall situation. When he officially decided not to fight a price war, it was already two months later!

Two months later, the opportunity was gone!

In 2011, the major departments of [Zhongsheng Mobile Phone] unified their opinions and began to prepare for the new [ZE] 2nd generation mobile phone...

But when everything was ready and they were ready to create a market...

[Apple 4S] suddenly appeared!

This time, it is no longer 699, but 1999. However, this time, the cost of [Apple 4S] itself is very expensive, and the configuration is even higher than their [ZE] second generation. The appearance is even more exquisite. Once it is released, countless young people will rush to grab it!

This makes them realize that if their products are put on the market, they will only be crushed by others...

"[Temple Run] just took advantage of the opportunity and then became a hit. Our [National Cool Run] is not worse than [Temple Run], and it is even better..."

"[Temple Run] Global S1 Finals, don't think this has nothing to do with your mobile phone. In fact, this game is to build momentum for [Apple 4], which is itself a huge mobile phone advertisement. Mr. Ren Kai, we have talked to Mr. Billy, the Chinese representative of [iPhone4S]. They will use the excuse that [Temple Run] is unsafe to temporarily review and remove this game..."

"We also talked to We have talked to famous domestic video websites such as [YK Live], and they will not support the live broadcast of this game. At the same time, we have also restricted the traffic of [Weibo]'s topic list... During the live broadcast of [Temple Run], we will no longer conduct any traffic... In addition, for all industries under Zhang Sheng, I hope that your brand mobile phones can be given certain restrictions..."

"..."

"Mr. Ren, a young man who broke the rules but wanted to snatch the cake from us, not only I can't stand it, but countless mobile phone manufacturers, game industries, and capital in China can't stand it..."

"..."

Ren Kai's mind flashed with the words of Qian Binrong from [Tengji Mobile Game Department].

In fact, during this period, it was not only Qian Binrong who came.

In the past few days, capitals such as [Hongtian Capital] and [Hongsen Capital], as well as domestic mobile phones [Taomi] and [VIK], as well as [YK Live] and [Taozhu.com] business departments...

Many mainstream capitals and brands that were deeply harmed by Zhang Sheng came in to talk to Ren Kai.

The core of the talk is only one...

That is, to resist foreign aggression, you must first stabilize the country!

We must first remove Zhang Sheng, this cancer!

……………………………………

Despite.

Joss's collapse at the press conference became the most watched news in the technology circle.

Although, Zhang Sheng's [Apple 4S] seemed to be boasting, saying that it was not inferior to iPhone 4S, and indeed fooled a large number of Chinese users.

But, after all, a person's reputation is like a tree's shadow.

The sales of iPhone 4S are still crazy, even more amazing than the sales of iPhone 4 last year!

Global daily sales of 1.3 million units!

In March alone, the sales and pre-orders of [iPhone 4S] in China alone exceeded 4 million units, and the supply was in short supply.

[IPO] The company predicts that within two months, global sales will exceed 10 million, breaking the record again and becoming a new milestone for global mobile phones!

After experiencing the haze of [Spy], the past March was probably the most exciting month for Billy.

He sat in the office of [IPO Huaxia] drinking coffee, watching sales and reading the news every day...

Of course, when he saw Zhang Sheng's [iPhone 4], he still felt unusually dazzling and disgusting.

However...

This feeling had gradually changed by mid-March.

From mid-March to the end of March, his office was unusually lively.

The head of the mobile game department of [Tengji Technology] came to him and talked to him about the cooperation of [National Parkour]...

The heads of [Fengshou Group Buying], [Lainiao Takeaway], [Qianshou.com] and others also came, bringing their software and a large sum of money from the capital behind them...

Even countless mobile phone vendors in China, [Taozhu.com] Ministry of Commerce and others have also come...

...

That hateful Chinese man touched the cake of these people.

And then...

A siege against that hateful Chinese man is quietly going on!

They hope that [IPO] company can cooperate with them to eradicate this cancer first. They hope to not only remove [Temple Run], but also remove [Hive Extreme Delivery], [Qiangsheng Online Mall] and other software, and even let [IPO Huaxia] personally come out to announce the conference, claiming that these software have viruses...

Faced with these people's cooperation requests, Billy naturally smiled...

Losing a little download money of [Temple Run] and issuing a statement can completely destroy this Huaxia man...

Why wouldn't he do it?

Moreover, the appearance of [Apple 4S] is already the most serious provocation to iPhone 4S!

…………………………

In March.

The daily download volume of [Temple Run] is about 500,000.

In early April, this figure dropped to 300,000. By April 4, this figure dropped to 200,000 again...

On April 5, the download volume began to halve. The number of new users downloading a day was only 100,000. At the lowest point, it was even less than 100,000, only 80,000...

But...

This is not the cruelest thing!

The cruelest thing is that Zhang Sheng's industry, starting from April, almost at the same time, was subjected to the most brutal encirclement and suppression since the beginning of the business!