Chapter 206 The Birth of the First Star Vlog

"Eastern Palace" was aired in mid-February, with a total of 50 episodes. At the frequency of two episodes per day, the last few episodes just happened to coincide with the Spring Festival Gala.

Netizens frantically clamored for "Eastern Palace" to compete with the Spring Festival Gala to see who is the ratings king.

But Wei Yang and Shanghai Satellite TV did not want to be in the limelight.

Besides, Wei Yang himself had to participate in the Spring Festival Gala, so how could he make things difficult for himself? Shanghai Satellite TV, as a local satellite TV station, also had to cooperate with CCTV's Spring Festival Gala on New Year's Eve.

In addition, the last few episodes of "Eastern Palace" were more abusive, and it would not be good to make everyone cry on New Year's Eve.

So as the Spring Festival approached, Blue Whale, Shanghai Satellite TV, and Sohu Video issued a statement that "Eastern Palace" would stop on New Year's Eve and resume normal on New Year's Day.

Many viewers were dissatisfied and denounced Wei Yang and the two platforms. It was okay to stop broadcasting on New Year's Eve, but they asked to move the update of the day to the previous day or the first day of the New Year.

For example, four episodes could be updated on the 29th day of the twelfth lunar month or the first day of the New Year, or three episodes could be broadcast on two days each.

The suggestion was very good, but it was not adopted.

TV dramas are not like writing online articles, where you can take leave to make up for the update. Others have arranged advertisements, programs, and subsequent dramas, and it is the New Year holiday, with a shortage of staff and a special time background, so everything is stable, how can it change at any time?

Netizens and viewers complained that the platform did not pay attention to "Eastern Palace", but they did not know that Shanghai Satellite TV was very aggrieved when they heard this.

The average ratings of "Eastern Palace" are now close to breaking 4.

Since the ratings calculation method was changed, this drama has the highest ratings and the most influential drama on Shanghai Satellite TV.

It is worth mentioning that Shanghai Satellite TV is still in its growth stage, and it is not the Tomato TV that can even challenge Mango TV in the future.

Although Shanghai Satellite TV has always been considered a first-tier TV station in China, it is at the bottom of the list. Some strong second-tier TV stations, such as Anhui Province and Shandong Province, may sometimes have a stronger presence than it.

The reason why Shanghai Satellite TV can still hold its position as a first-tier TV station is very simple, its own political uniqueness + financial resources, as well as its two strengths of news and variety shows.

Especially for news, Shanghai Satellite TV is not the top one among provincial TV stations, but it is firmly in the top three. This value is crucial in the current era when the focus of propaganda and public opinion has not yet shifted to the Internet.

However, in terms of TV series, Shanghai Satellite TV is not good enough, and even a little bit disappointing.

Take last year as an example. The average annual ratings of Shanghai Satellite TV's prime-time TV series will break 0.3, and only two of them broke 1.

The annual TV ratings of major provincial TV stations ranked seventh. If the major channels of CCTV are included, they will fall out of the top ten.

If "Hello, Old Times" had not won the second place in the annual ratings of satellite TV, Shanghai Satellite TV would be embarrassed to show up.

So Shanghai Satellite TV loves Wei Yang to death.

Not only did the Zhenhua trilogy and "Eastern Palace" bring them ratings exposure and advertising revenue, but in fact, it also made up for their shortcomings to a certain extent and saved a lot of face.

Although the overall ratings are still slightly lower, at least there is a hit brand that can be shown off, and even this year "Eastern Palace" is expected to compete for the annual satellite TV ratings champion.

Therefore, the entire Shanghai Satellite TV regards "Eastern Palace" as a darling, and how can they bear to neglect it.

If possible, they will never let "Eastern Palace" stop before the finale, after all, this is likely to affect the original hot momentum.

But there is no way, this is force majeure.

For "Eastern Palace", Shanghai Satellite TV itself changed the broadcast time of its own Spring Festival Gala from the original first day of the Lunar New Year to the fifth day of the Lunar New Year.

It is not unique for the satellite TV Spring Festival Gala to give in to the TV series, but it is also extremely rare, which shows the sincerity of Shanghai Satellite TV.

Even Wei Yang couldn't stand it anymore, and specially explained to Shanghai Satellite TV on Weibo. After all, this is his most loyal cooperation platform, and it must be maintained.

Of course, in order to appease the grievances of fans and viewers, Wei Yang decided to update his [Spring Festival Gala Personal Vlog] on Weibo, revealing the interesting daily life behind the scenes of the Spring Festival Gala live broadcast.

Yes, that's right, it's Wei Yang's marketing hype again!

It was rare that Wei Yang's troublemaking spirit couldn't help it last time at the Spring Festival Gala. He wanted to play some tricks and increase his exposure, so he used the Vlog method.

Vlog, to put it bluntly, is a video blog, that is, posting on Weibo in the form of video images, which can also be regarded as a pseudo-documentary from a personal perspective.

These days, video self-media is still in the wild stage, and even the word Vlog was just included in the Merriam-Webster dictionary in 2009. The rise of domestic celebrities and personal Vlogs will be after 2018.

Let alone Vlog, even reality shows, China has not yet officially figured out the way.

At this time, a top star video records himself and the daily life behind the scenes of the Spring Festival Gala, the largest stage in China. It is conceivable what kind of impact it can bring to netizens and audiences.

Wei Yang personally made the connection, and Weibo, as the platform, agreed without hesitation. After much discussion, the Spring Festival Gala program team finally nodded.

After all, this is also a great publicity and momentum for the Spring Festival Gala. CCTV itself took the lead in live broadcasting backstage, so adding Wei Yang would not matter.

However, Wei Yang still made a promise that he would never leak the content of the program, and the uploaded video content must be reviewed and approved by the Spring Festival Gala program team.

On the morning of the 30th day of the twelfth lunar month, Wei Yang's first Vlog was launched on Weibo, which was extremely popular and quickly reposted all over the Internet.

…

To be honest, at first, no one understood what Wei Yang meant by [Vlog] or [video blog].

But after watching the feature film, it really opened the door to a new world.

The video was obviously carefully produced, and the subtitles, special effects, editing, and soundtrack all made many netizens shine.

The first shot of the Vlog was a street scene in Beijing with a strong New Year atmosphere, and then the time was marked, 6 o'clock in the morning.

Then the camera appeared in a hotel room, and the camera was held by someone to record the room briefly, and there was also a narration. People who were familiar with it knew it was Wei Yang's voice at once.

"This is the hotel room I stayed in Beijing. The configuration is not particularly good, but the advantage is that it is very close to the CCTV building and it is relatively clean and hygienic."

"…This is the desk and my laptop. I usually do any work here. Let me show you. This document has the script of the next new drama. You can guess it..."

"I also watch TV for entertainment. The TV in the room is equipped with cable, and most satellite TV stations can be received. Well, here is an advertisement. The "Eastern Palace" starring me will be broadcast on Shanghai Satellite TV at 8 o'clock on the first day of the Lunar New Year..."

"There is nothing to watch elsewhere. Let's go directly to the CCTV building and watch the breakfast of the Spring Festival Gala program team."

The camera turned again and arrived at the CCTV building. The camera was held by another person, and Wei Yang's face appeared in front of the camera.

No makeup, no makeup, wearing a long down jacket, but still handsome.

After asking the staff for breakfast, Wei Yang introduced today's meals.

Two buns, an egg, and a box of milk or soy milk

In this regard, CCTV treats everyone equally, whether it is a big name or an ordinary actor, they are all treated equally. Of course, you can also go out to eat.

"This portion is basically enough. Of course, some people are not full, so they can go and ask for another portion, as long as they don't waste it."

Wei Yang explained specially. After all, although CCTV is not generous, it is not so stingy. The food is not good enough, but the portion is not small.

At the same time, Wei Yang also stated that he had eaten the boxed lunch of the Spring Festival Gala, but basically ate breakfast outside. Today was the first time to eat it, and he also took a special photo of the breakfast of the Spring Festival Gala for everyone.

In front of the camera, Wei Yang peeled the egg and ate it, and drank a few sips of soy milk, and then commented.

"It's just normal boiled eggs and soy milk, a little cold."

After eating a few more bites of the buns, Wei Yang was silent for two seconds, and Wei Fei, who had been holding the camera to shoot, asked curiously.

"Not delicious?"

Wei Yang answered irrelevantly: "The buns have both meat and vegetables, as well as eggs, milk and soy products. The nutritional combination of breakfast is not bad."

After breakfast, Wei Yang came to the dressing room. As a top star and the hot spot of this year's Spring Festival Gala, it is rare for him to have a small separate dressing room.

Wei Yang took a photo of the environment and chatted with the makeup artist for a few words, and then said that the rehearsal makeup and program were confidential and the Vlog would be skipped.

When the next shot appeared, Wei Yang had finished rehearsing, removed his makeup and changed his clothes, and was ready to leave the CCTV building.

"We are lucky tonight. Someone is treating us to dinner. Let's go to the car and wait."

Wei Yang's car is a Mercedes-Benz commercial vehicle with a large space. After sitting and chatting for a while, the car window was knocked, the door opened, and a young man wearing a baseball cap and a fat female assistant came in. It was Wei Yang's new friend Jay Chou.

Obviously, the two had talked about Vlog before, and it is even possible that they were invited by Wei Yang.

Jay Chou was not panicked when he saw the camera. He greeted coolly and arrogantly, and then went straight to the restaurant.

The restaurant they ate at was a famous hot pot restaurant in Beijing. Wei Yang did not advertise it. The camera went directly to the private room where they were eating. Wei Fei held the microphone. Wei Yang and Jay Chou were talking and laughing. After dinner, they made an appointment to go to the basketball hall.

Interestingly, when they checked out and left, Wei Yang found the paparazzi following them and recorded them in the Vlog, but their faces were mosaiced.

He also joked with Jay Chou: "Look back and see whether their news is popular or my Vlog video is popular."

Wei Yang is not good at or does not like playing basketball, so he was not active in the basketball hall. He just took a photo of Jay Chou and then was busy signing autographs with the onlookers.

Thanks to him, Jay Chou played a friendly match quietly and steadily, and Wei Yang took most people's autographs and took individual photos.

After the basketball hall, Wei Yang filmed the content of returning to the hotel for a night run + video conference work, but the latter was edited and muted throughout the process.

At this point, Wei Yang's first Spring Festival Gala Vlog was over, but the influence and popularity it caused were rapidly fermenting...