Chapter 720 Building Blocks?

Germany, Nuremberg.

The annual Nuremberg Toy Fair attracts thousands of exhibitors to this small town to showcase their achievements.

In the past, apart from being slightly famous within the industry, almost no one outside the world knew about the exhibition.

But it's different now.

Since PD hosted the Summer Toy Fair, the reputation of the Nuremberg Toy Fair has suddenly become louder. Many passers-by and media who did not pay attention to such exhibitions gradually became interested in the exhibition and traveled thousands of miles to visit Nuremberg.

The exhibition becomes more and more lively every year!

This year's Nuremberg Toy Fair has more than 13,000 exhibitors. There are a total of 100,000 exhibits and millions of visitors.

PD Group also participated in the exhibition.

This year, Wang Kui led the team to participate in the exhibition. He brought three exhibits to his peers in the industry, namely the virtual idol Luo Tianyi, Kamen Rider Ryuki and the Three Fantasy God figures.

Originally, this was no problem.

As an industry giant, PD, let alone the sincerity of its exhibits, would still be praised without conscience even if it brought a piece of shit.

But someone has to come to stir up trouble!

"As we all know, the background of Yu-Gi-Oh!'s story takes place in China, but the setting source is ancient Egypt."

A toy manufacturer from Egypt put forward an interesting point of view at the communication forum of the Toy Fair.

"Our Egyptian culture has had its intellectual property rights stolen by a foreigner. This is a painful lesson, and I hope you will learn from it..."

"You fart!"

Wang Kui couldn't help but retorted: "Don't flatter yourself! What do you mean by your Egyptian culture? Do you have thousand-year-old artifacts in ancient Egypt? Do you have duel monsters?"

Yu-Gi-Oh is obviously a fictional story!

Except for drawing on the pharaohs, priest system and ancient Egyptian mythology, other settings have nothing to do with Egyptian culture. Why is the PD labeled a "cultural thief"?

It’s really unreasonable!

Wang Kui's argument won the approval of many colleagues.

But there are more colleagues who are jealous of PD's achievements and are happy to see such things happen. Even if this argument is untenable, we must support the "warriors" to defeat the devil.

After this incident was reported by the media, it caused an uproar overseas.

Some Egyptian netizens said that ancient Egyptian culture may have been glorious and was known as one of the "four ancient civilizations". But Duel Monsters is indeed PD’s original creation, and the application for intellectual property rights did not offend Egyptian culture.

It’s okay to be jealous, but there’s no need to throw dirty water!

There are also some Chinese-hating netizens who say that a certain country in East Asia has always been a disaster area for plagiarism. How can there be any original spirit? The Duel Monsters in Yu-Gi-Oh must have been thought up by the ancient Egyptians, but the intellectual property rights were seized by PD.

"They are stunned!"

After reading the report, Meng Lang was speechless and said, "They don't really think that duel monsters were created in ancient Egypt and were protected by three illusory gods, right?"

No way? No way?

This is a work of fiction!

Is there really someone who can't distinguish between fiction and reality and regards the background setting of the animation as a real historical record?

"It's okay, they're just a bunch of mentally retarded people."

Chen Huan said calmly: "Egyptian officials have clarified the false rumors and express their sincere gratitude to Yu-Gi-Oh for promoting Egyptian culture."

Official clarification is okay...

Putting aside these retarded people, Wang Kui also discovered an interesting new product at this Nuremberg Toy Fair.

A company from Denmark improves the ancient "building block" toys. Created a "Bugatti Veyron" purely made of building blocks, which caused a lot of sensation!

"This is very interesting..."

Wang Kui claimed on the phone that the brick sports car was extremely restored. Their patented "magic building blocks (plastic)" can be assembled into endless shapes and are extremely playable.

This reminded Meng Lang of Lego.

When it comes to educational toys, especially building blocks, Lego is simply a "lonely failure" level existence.

LEGO has many products, but also very few.

A lot of this is because there are so many shapes that the building blocks can be assembled into, and almost every shape is considered a new product.

Rarely because, since its establishment nearly a hundred years ago, Lego has been focusing on the development of "educational" toys, especially building block products, and has rarely set foot in other fields.

This is still very profitable!

Lego does not have a particularly eye-catching IP, almost all of which are authorized by others to make co-branded toys. Therefore, toy sales account for the majority of Lego's revenue, and IP licensing is minimal.

The pattern is a bit like Lobo!

However, the biggest difference between LEGO and Lebao is. Neither of them has a "pillar-level IP", but Lego has a "pillar-level product" and Lebao doesn't even have a pillar-level product.

In the world toy manufacturer rankings of the original time and space, Lego sometimes ranks higher than Bandai, second only to giants such as Mattel and Hasbro. Its annual revenue easily exceeds 10 billion, and it ranks in the top 100 of the world's top 500 brands.

It can be said that building blocks have their own ideas.

In the eyes of ordinary people, building blocks can only be played by children who are learning to talk, and adults will feel childish when playing with them.

But did you know that with six eight-piece Lego bricks, you can build 915,103,765 combinations?

A 66-meter-long "Along the River During the Qingming Festival" can be built with 2 million Lego bricks, and a full-size sports car can be built with 500,000 bricks and tires...

Human imagination and creativity are perfectly presented with the help of LEGO bricks.

Why is "Minecraft" so popular?

Human beings will always maintain their original love for creation. The happiness and sense of accomplishment that players gain from stacking blocks one after another is definitely the greatest significance of the existence of toys.

Meng Lang also wanted to do this.

He had thought about building blocks many years ago. But at that time, he was short of money, manpower, and time, so he had no time to try in this area.

Now that we have money, time, and ready-made technology, why not do it?

"Put on your vest and get in touch!"

Meng Lang warned: "Remember, don't expose our true identity. Otherwise, they are likely to raise the price!"

If the PD comes to negotiate the acquisition and shareholding, it will be difficult to negotiate.

After all, the entire industry will pay attention to projects that PD is optimistic about. In addition to the other party raising the price, you also have to worry about the third party entering the market and causing trouble.

Wang Kui needs to wear a vest!

PD controls several "venture capital funds" overseas. Through formal channels, it is impossible to find out the relationship between these companies and PD, but in fact, these companies are all Mengzi's vests.

Traveling around the world, who doesn’t have a few vests?

Just do good deeds and leave your real name!

Doing bad things to take advantage of others and playing the "can't change my name if I can do it" mentality is either stupid or stupid!

"Okay, Mr. Meng."

Wang Kui is very good at organizing things. After receiving the instructions from Mr. Meng, he immediately changed the team and asked a blond Danish foreigner to come forward to contact the Danish company.

As the saying goes...

When a fellow villager meets a fellow villager, tears well up in his eyes!

When a Danish company met a Danish investor, who was also a "ten-year-old fan" of their company, it was so touching that I wished I could sleep in the same bed.