Chapter 875 The Treasure Box's Direction

From thinking to getting, there is also a way to do it in the middle.

The pursuit game was originally just a concept, a copywriting jointly thought of by Zhang Xiaobai and Su Tong.

The purpose is to relieve the pressure of the treasure hunting game that is burning more and more money, so that the treasure box can walk on two legs.

In fact, in Zhang Xiaobai's plan, the treasure box will be his core business in the future. The reason is very simple. Resources will always be exhausted one day. The steel industry is a sunset industry and will inevitably decline gradually.

The Internet is different. The rising sun is booming. It is a major trend of the development of the times and will even change people's lives and consumption patterns.

So although the treasure box is now profitable, it can even be said to be barely maintained, it must persist, especially those users and traffic, which are the biggest guarantee of the treasure box technology.

With the pursuit copywriting, the purpose is to retain traffic. This requires the joint efforts of all employees. Only by doing it can you get it!

Zhang Xiaobai knows that his colleagues have paid a lot for this game. It is precisely because they work overtime day and night that they can achieve such results.

There may not be a corresponding return for paying, and then you must pay if you want to get it.

Zhang Xiaobai looked at his colleagues and said with a smile, "I'll treat you tonight!"

Everyone cheered.

Those employees had long understood that in this company, the one who had the final say was not Li Bao, who was in charge of technology, nor Xue Zi, who was in charge of big and small things, nor Bai Lu, who was in charge of finance.

It was Zhang Xiaobai, who would never show up and rarely participate in management.

What he said was the most effective.

The four managers came to the small conference room.

Although the pursuit game now has a huge user base, it has also become a money-burning thing. What to do next needs to be studied.

Xue Zi said, "Brother Bai, can we attract investment now?"

Zhang Xiaobai asked, "How does the traffic of pursuit compare to that of treasure hunting?"

Xue Zi replied, "It's far behind!"

There are two reasons for the big difference. One is the difference in the time of launch. Treasure hunting has been online for several months, while pursuit has only been online for less than a month.

The second is the difference in user groups. Treasure hunting targets a wide range of users, regardless of gender or age. However, the fact that the pursuit game has a user base of only junior high school students to college students shows that.

That's why there is such a big gap.

Zhang Xiaobai shook his head and said, "It's not the right time to attract investment. Even if companies come, the price will not be very high due to the small amount of traffic! From the beginning of the pursuit of the game, I have been thinking about making this game a boutique, which is definitely different from treasure hunting."

Treasure hunting can basically be said to accept everyone. As long as you pay and the product is similar, you will agree to advertise.

Bai Lu said, "Xiaobai, I'm not pouring cold water on you. Even if we have a lot of traffic, how can we realize it?"

An issue that the Internet industry can never avoid is how to achieve profitability after the company really develops, that is, how to realize traffic.

The Internet is different from traditional industries. For example, if you sell something, you can get money by selling one. For example, if you sell services, there is also a price.

Many Internet companies only have an idea in the early stage, and then rely on venture capital companies to gradually develop traffic. In the end, because they cannot achieve profitability, they rise quickly and die faster!

In this industry, it is very likely that you will go bankrupt overnight.

Treasure hunting games are actually quite good. At least so much advertising fees can support development, but what about the future? Once players get tired of the games in Treasure Hunt, or get tired of the small favors, advertisers will definitely not come again without traffic.

Why develop the pursuit game? Zhang Xiaobai has a sense of crisis!

In any case, traffic cannot be lost, which is the core competitiveness in the Internet industry!

Bai Lu hit the nail on the head and pointed out the root cause of the treasure box.

Zhang Xiaobai said: "In fact, I have had a plan for a long time. The pursuit game and treasure hunting are just trial products of the treasure box. First, to train the team, and second, to get familiar with the market, and then to strike hard and create a large-scale online game!"

Facts have proved that making games can really make a lot of money. Even as long as you develop a great game, you can make money lying down in the future!

Little bald Li Bao's eyes lit up and asked: "Similar to Westward Journey or World of Warcraft?"

Zhang Xiaobai smiled and nodded, "Our treasure hunting and pursuit are too simple, the profit model is too single, and it will collapse if you are not careful."

To play online games such as Westward Journey, you must first buy a card if you want to play this game. There are also various money-making projects such as trading and burning money in it.

It is said that there are dedicated players who spend millions of RMB in this game.

The most amazing setting of Westward Journey is that if you want to be awesome in the game, you have to spend money!

Xue Zi thought about it and said, "It's very difficult!"

Zhang Xiaobai nodded and said, "It's really difficult!"

Everyone knows that developing games can make money, so why are there only a few successful games? It's not that simple to actually operate.

Xue Zi said, "The two biggest difficulties are, first, to have the most powerful copywriting, that is, the setting of the entire game, in other words, the means to attract players, that is, the selling point!"

Although it is a game, the copywriting is the core!

There are so many games, why should players choose you?

Xue Zi said again, "Second, you have to spend money, a lot of money! With our current strength, it is far from enough."

Good copywriting is not something you can get with money. After you have the copywriting, you only need money to adapt it into a game.

Only when you have money can you form a team with strong skills and strive for excellence in every detail. Only then can you promote the game on a large scale so that many people know about it, and only then can you operate the game normally.

In a word, it is a matter of money.

Zhang Xiaobai said: "Xue Zi, please make a summary of the game market, summarize and analyze the hottest games at the moment and give it to me."

"Xiaobao, please download some of the most popular games to my computer. I will play them first. Only by standing on the shoulders of giants can we see further."

They both agreed!

Then Zhang Xiaobai frowned and murmured: "Don't they say that the Internet industry is easy to attract venture capital? Why haven't those companies arrived after so long?"

…

…

In Jinling City, Yin Yue once again used threats to invite Tian Tian. .

If you don’t come out, I will tell Uncle Tian the truth.

This was a tried-and-true method before, but this time it failed, and Tian Ye let her do whatever she wanted.

She can't go on like this, otherwise she will always keep pushing further.

When Tian Tian thought the matter was over, unexpectedly, the girl came to Dafang Real Estate openly and went directly to her Uncle Tian.

Finally, Tian Dafang gave Tian Tian an order.

"You don't have to work today, just spend time with Yin Yue!"

Isn't this a sin?

…

…

Yin Yue drove Tian Tian to a farm in the suburbs.

After ordering, Yin Yue smiled and said: "This place is good. They are all pure green and natural food. It is said that no chemical fertilizers are used."

Tian Ye was like a frustrated child, smoking silently and not replying.

Yin Yue raised her eyebrows and said, "What do you mean? I, a rich lady, invite you to dinner, why are you so dark-faced? It's so boring!"

Tian Ye sighed and said, "Tell me, what brought me here?"