Chapter 885 Amazing Reversal!
"Red Sorghum" is an absolute hot spot in the domestic film market recently, and the high-profile release of "A Fate" also attracted countless attention in the first place.
The box office battle between the two is on the verge of breaking out with the large-scale release of "Bad Life".
Under the massive reports and exaggerations of various media across the country, such a seemingly weird duel has also attracted great attention across the country.
Yes, this matchup is a little weird.
If it is simply because "A Fate" is a big commercial production, while "Red Sorghum" is a literary film, yes, it is already a bit weird, "A Fate" is suspected of being a bully, but considering With the blessing of the four Berlin trophies and Li Qian's halo in "Red Sorghum", the two sides seem to be balanced at once.
But, still weird.
You don't need film critics or experts to see this. As a director who is well-known in the industry but has a limited reputation in front of the vast majority of audiences across the country, Lu Ping brought a team like "A Bad Life" Even if it is just a small-budget film by Li Qian with an investment of 1 million, such a box office showdown will be taken for granted by everyone as a hype!
Yes, to this day, there are already two blockbuster commercial films, "My Sassy Girl" and "Once Upon a Time", and "Red Sorghum", a work that has soared in reputation, awards and box office. However, even if Li Qian is in the circle of film directors, he is no longer an ordinary person.
He is already one of the few great directors in the entire Chinese film circle.
Externally, he is already a representative figure and a representative director of Chinese films.
And Lu Ping is just an ordinary director who has basically completed the transition from literary films to commercial films—perhaps a bit wronged, Lu Ping, who has both awards and certain commercial achievements, seems not to be called an ordinary director, and if there is no Li In the words of Qian Qian, in fact, he is already one of the two or three most outstanding directors of the younger generation in China, but because of Li Qian, he can only be classified as the number one among the cutting-edge young directors. Second class, but in the entire group of Chinese directors, he is still a bit far away from the top director circle such as Qin Wei, Du Weiyun, Zhao Meicheng, Liu Chengzhang and Li Qian.
However, the investment in "Bad Fate" is as high as 40 million, and the promotional efforts are quite fierce!
Although their previous publicity was diluted a lot by the sudden award of "Red Sorghum", but the money spent is never wasted!
Therefore, as soon as the movie was released, many viewers walked into the cinema one after another to catch a glimpse.
No matter it came because of watching the trailer, or because of watching the advertisements on the street, or because of watching the clip advertisements in the movie theater, or because he was a fan of Lu Ping's movies.
In short, this opponent suddenly became menacing.
Paying attention to the box office situation of both parties, and paying attention to such a box office battle, immediately went beyond simply discussing whether "Red Sorghum" is worth so much box office, and predicting the next box office trend of "Red Sorghum". It has become the first hot news that the whole people pay attention to.
On the first day of its release, "A Fate" won 25.8% of the screening rate with less than a full day of broadcasting, and with a single-day box office of 8.69 million, it won 34.8% of the country's total box office that day.
"Red Sorghum" narrowly won.
But everyone knows that the true power of the just-released "Bad Life" has not yet been fully displayed.
Friday, the day before the weekend.
Coming to the second day of its release, "A Fate" won a single-day box office of 17.44 million in one fell swoop with 20,566 screenings and a 47.8% screening rate!
The average occupancy rate is 38.4%, but it is said that its occupancy rate exceeds 60% in many night shows. According to individual survey results, its partial occupancy rate is even as high as 73%!
As for "Red Sorghum", which ushered in its second Friday, due to the impact of the opponent, the screening rate suddenly dropped to only 22.9%, with a total of 9845 screenings throughout the day and a box office of 9.83 million!
After eleven days of release, the total box office has reached 20288!
"Red Sorghum" officially announced that the box office broke 200 million!
Moreover, just today, even the attendance rate has rebounded to 46.2%!
Of course, although breaking 200 million is a milestone worthy of celebration and even a special note, because it means that the first domestic literary film with a box office breaking 200 million was born, but at this moment, even though Minghu Culture is in its own Relevant celebration banners were also posted on the official website of Xunfei.com, and the homepage of Xunfei.com also posted banners to congratulate the achievement of "Red Sorghum" one after another. However, in terms of public opinion across the country, they are not in the mood for the time being To pay attention to and celebrate the super record of this literary film!
Because of the dust, it has not yet settled!
Although the attendance rate of "Red Sorghum" has risen instead of falling compared to yesterday due to the reduction in the number of films and screenings, and even in many screenings, the attendance rate of this movie has once recovered to more than 80%, but there is no doubt that it is even bigger. The wider screening range and higher film scheduling rate still give the "Bad Fate" that was released at the beginning of the month an absolute advantage!
On the second day after its release, "A Fate" surpassed "Red Sorghum" by more than 7 million with a box office of 17.44 million, and dominated the single-day box office list!
The news came at midnight, although Lu Ping, Gao Lanlan, and Xia Xiaoyue toasted each other, even Zhou Yanghua got up excitedly, poured himself a glass of wine, and drank it down!
In the eyes of almost everyone, such a box office basically declared that the general trend of "Red Sorghum" is over——
"A Fate" is the first week of its release, and it has formed a crushing advantage over "Red Sorghum" in the film schedule. Although the two-day screening is over, with the release of various film review articles, the word-of-mouth of this film has shown obvious Polarized, and there are a lot of bad reviews, but there is no doubt that no matter how bad the movie reviews are, at least the standard of this movie is above the passing line. Then, with the support of such a large film screening rate, in my first week , it will definitely be extremely powerful!
On the other hand, "Red Sorghum", even many people who originally supported and were optimistic about this movie, couldn't help but hesitate after seeing the box office summary on Friday!
Everyone can't help but think: Maybe, as those box office forecasters speculated, "Red Sorghum" has lost its momentum? Is it really the box office that exploded in the two days of last weekend, all of the potential consumption of this movie was exhausted at once?
Li Qian's appeal is exhausted? The appeal of the four trophies of the Berlin Film Festival has also been exhausted?
Although there are still many people, film critics and critics, shouting for "Red Sorghum" in newspapers and on the radio, and there are even more such voices on the Internet, but inevitably, there are still many people who are critical of "Red Sorghum". In the next two days of box office performance over the weekend, I began to take a relatively pessimistic attitude.
Some people have even started posting on the Internet, citing words from the official website of Minghu Culture, comforting themselves and others, saying: It is the first time that the leader made a literary film. He not only won four trophies in Berlin, but also won an international film award. After the film festival, he was also crowned actor, and the total domestic box office has exceeded 200 million since it was released, which is already amazing!
Even in these comforting words, there is a sense of pessimism.
Because the strong and the victor obviously don't need to be comforted.
In such an atmosphere, the all-day screenings on Saturday, together with the midnight screenings that will be included in the box office of the day, are all over.
Forty minutes later, the rough box office statistics were officially released, and within an hour, they were passed on to almost everyone who was entitled to know it in advance.
On Saturday, for the first time, "Bad Fate" won more than half of the screenings, with a screening rate of 51.3%, and won 22,059 screenings in one fell swoop!
This scale of release has completely crushed "Red Sorghum"!
However, even if you just look at the data of this movie alone, it will be a little surprising that the average attendance rate of "Bad Life", which was released in the first week and ushered in its first rest day, has an average attendance rate of , less than 40%? Only... 32.4%?
All 22,059 screenings, but only 717,000 viewers?
For each screening, on average, only about 30 people came in to watch it?
The single-day box office is only... 14.76 million?
It's not as high as yesterday?
What the hell is this?
First week! Commercial blockbuster!
Overwhelming publicity!
Looking further down - the second largest release scale is "Red Sorghum".
This movie, which has come to its second weekend of release, got a slightly higher screening rate on Saturday than yesterday, 24.1%, with a total of 10,363 screenings throughout the day. However, its national average attendance rate unexpectedly reached 91.6%? 950,000 moviegoers throughout the day?
And the single-day box office on Saturday is... 20.07 million?
What the hell is this?
"A Fate", with a super-strong screening rate of 51.3%, and 22,059 national screenings, only got a box office of 14.76 million on the day! And "Red Sorghum", with less than half of the other party's screening rate, 24.1%, that is, 10,363 national screenings, but got a box office of 20.07 million on the day?
The first reaction of many people who saw this data was to be stunned.
Can't believe it.
Then, there are countless people who choose to call, send text messages, or send emails, QQ messages, and inquiries to the source of the news at this time——
Is the data accurate? Is it reliable? Is there a statistical error?
The time varies, and the speed of answering varies, but in the end, the replies they get are basically the same—the specific data needs to be calculated and checked again, and there may be some discrepancies and errors with the current data, but The error range is basically within 1%.
In other words, the data is unmistakable!
After receiving such a reply, the first reaction of countless people was to be stunned.
Of course, there are still many people who, in fact, started to recover without waiting for a reply after the call was broadcast or the email was sent. I fully understood——
"Red Sorghum" is underrated!
Despite the explosive growth of the two-day box office last weekend and the astonishing first-week score of 134.65 million, the movie's potential consumer groups have not been exhausted!
Therefore, although "A Fate" has created a huge momentum by crushing the release scale of "Red Sorghum" and overwhelming publicity, when the weekend comes, people who have not watched "Red Sorghum" will be the first choice , is still "Red Sorghum"!
For those who are not very interested in "A Fate", the first choice is "Red Sorghum"!
For those who only have one movie planned this weekend, the first choice is "Red Sorghum"!
A person who walks into a movie theater by chance and decides to watch a movie, never mind that he is a young man who just got his first salary, a guy who suddenly initiates a confession to a girl, and his brand new girlfriend, when they suddenly decide Walking into the cinema to spend a good time, their first choice is "Red Sorghum"!
Therefore, there is almost no suspense, and it is also a result that can definitely be regarded as a surprise to those who are intoxicated in their own analysis world——
"Red Sorghum", which was not expected by everyone, turned around in the second week of its release!
…………
At one o'clock in the morning of this night, Lu Ping, who was leading a team to promote in Songjiang Mansion, was holding in his hand the summary of the day's box office situation that had just been printed out, and was dumbfounded.
This night, Zhou Yanghua, after receiving the exact same box office summary of the day, stared at it for a long time, then went to pour himself a glass of wine again, and drank it down in one gulp!
This night, Qi Jie woke up Li Qian with a phone call in the middle of the night for the first time ever—even if the person who answered the phone was Xie Bing, she insisted that Xie Bing must wake Li Qian up immediately.
Then, she told him: We won!
…………
The next day, another day.
Public opinion is boiling.
"Red Sorghum" is reversed. This is something everyone who sees the box office rankings understands, but why is it reversed? Why is it reversed? But it is endlessly debated!
Because of such a box office situation, it seems that it is not enough to explain it clearly and come up with a convincing statement according to common sense and to find reasons for it.
The reversal of "Red Sorghum" is really a bit paradoxical with the Waterloo on the first weekend of a commercial blockbuster with a fairly good release scale and a good degree of publicity like "A Fate".
Therefore, countless people are looking forward to today's screening results and box office situation.
Some people want to prove something, some people are looking forward to something, and likewise, some people are looking forward to something.
For example, it is possible that after watching "Red Sorghum" on your rest day, you don't have to wait in line, and you will not ignore the wonderful trailer and overwhelming publicity of "A Fate", so today, they Will buy a ticket to see "A Bad Life"?
For example, the box office of "Red Sorghum" has reached 222.95 million! In other words, the total number of viewers of this movie is already around 10 million, which is really high!
So... Does it mean that its potential consumers should have consumed almost all of them this time?
Even if you don't watch "A Bad Life", you won't watch "Red Sorghum" again, right?
In the case that the film schedule rate of "A Fate" is at a crushing level, even if its own attendance rate does not increase, as long as the attendance rate of "Red Sorghum" is not so high, the box office PK will be the winner. It's still unknown, isn't it?
Of course, the cinema side is not a fool——
They are the most sensitive to attendance!
According to reliable sources, it is said that on Saturday afternoon, many theaters had already made some adjustments to their film schedules. They have already started to quietly add more films to "Red Sorghum".
Otherwise, due to the impact of the first week of a fresh and hot blockbuster like "A Fate", the screening rate of "Red Sorghum" may not even pass 20% yesterday! It will suddenly fall back to the screening scale when it was just released!
And today, even though the first week of "A Fate", in the screening agreement signed at the beginning, the requirements and controls for reflecting the scale are relatively strict, and although yesterday's attendance rate is relatively not high, it is not. As far as getting to the point of triggering certain clauses in the showing agreement. However, on the basis of yesterday's attendance rate, the major theater chains have adjusted the film schedule to a certain extent.
In short, I try to give more "Red Sorghum" films as much as possible!
Who makes it more popular and more profitable!
As for whether you are a literary film or a commercial film, as for whether you are in the first week or the second week, I don't care!
A movie that sells money is a good movie!
Then, under the strange situation of Yunbo, when each theater chain is doing its own little tricks to get the maximum benefit from the screening, one after another, the film screenings on Sunday , and finally ended.
March 25, Sunday.
On its first Sunday, "Bad Fate", which was released in the first week, still got the highest screening rate, 46.3%, 19,909 screenings, an average attendance rate of 29.6%, and a total of 590,000 moviegoers throughout the day.
The total box office of the day was 12.09 million!
It was released for four days in the first week, and the cumulative box office reached 52.98 million!
And "Red Sorghum", which came to the second week of its release, on its second Sunday, stimulated by yesterday's high box office and high attendance, the screening rate increased and the screening scale increased.
On that day, they got a total of 31.6% of the screening rate in major theaters across the country, and the total number of screenings throughout the day reached 13,588.
The nationwide average attendance rate is 84.5%! The total number of viewers on that day was 1.148 million!
The single-day national box office is... 25.83 million!
The next week it was released, the weekly box office was 114.13 million!
In the next week, break 100 million!
Moreover, this literary film, which has been underestimated time and time again, has been badly criticized time and time again. During the two weeks and 13 days of its release, the cumulative total box office has reached 248.78 million!
Undoubtedly, in the second week of its release, it completed a shocking reversal that was not favored by almost everyone-and this reversal suddenly made its real upgrade a "national topic"!
What is "national topic"?
That is to say, even if you have never been to a movie in your life, you have already, or are about to hear about "Red Sorghum", and it has created every sensation in the past less than a month. An astonishing record that will soon become something you'd love to talk about.
That is, the participation of the whole people.
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