Chapter 53 Donkey Temper (Part 1)
August 24th, Tuesday, morning.
Changsheng Records Company, General Manager's Office.
After arriving at the company, Zheng Changsheng spent more than ten minutes processing all the documents that needed to be signed, then picked up the phone and called Ma Xiang, the deputy manager of the production department.
After a while, the connection was made over there, and Zheng Changsheng said: "Old Ma, I am Zheng Changsheng, yes, how is it going over there?...Oh, they are all gone? No more trouble, right?...Um, um, good! You keep staring over there. In the past two weeks, we only have three lines from these three companies, and the production volume still cannot be increased. Therefore, we may still have to queue up. Jiaxing Nansheng is all from those provinces in the south. Distributors, the amount of sales is not small every year. Don’t be angry if they are in a hurry and say something ugly, and coax me to pay for it. Congratulations!... Um, um, good!"
After hanging up the phone, he let out a long breath and couldn't help shaking his fist.
Although it was a bit of a thrill, the matter was finally dealt with.
After being out of stock within ten days of listing, not only Changsheng Records, but also dealers everywhere were anxious. Later, they didn’t know where they got the news. It may be enough, so it only took one day for dealers from all over the country to come to the capital one after another.
You know, although these distributors are not from the music industry, they have been doing record sales all year round, and their connections in the industry are really deep, so it is very easy for them to find out that Changsheng Records has obtained Sony Records respectively. , Huage Records, and Nansheng Company in Jiaxing in the south to produce the "Liao Liao" tapes. Calculated in this way, the daily output is less than 30,000 boxes, so... whoever grabs it will own it!
After all, they are the ones who face the market directly, and they can clearly perceive the buying impulse of fans hidden behind the shortage of supply. And they also know very well that it's hard to say if it goes far, at least in the past few weeks, every CD of "Liao Liao" and every cassette of "Liao Liao" represent profits.
And in the past few weeks, as the supply is gradually sufficient, will the buying impulse brought about by the lack of supply be vented, and will the sales of this record plummet... This is No one dared to predict it.
Besides, although piracy has become more and more stringent in recent years, wait for more than ten days, usually about 20 days after the original version is released, all kinds of pirated versions will start to be distributed. At that time, it will be more profitable to sell pirated copies.
Therefore, only getting a sufficient amount of goods as soon as possible can represent real profits!
As a result, no one could have predicted in advance that this group of dealers actually made an appointment, and went directly to the production workshop on the morning of last Friday!
Half went to Sony, and half went to Huage!
After receiving the news, Lao Liu, the manager of the production department of Changsheng Records, was frightened. He and Zheng Changsheng hurried to both sides to explain patiently. Help everyone persuaded.
Then, there is only one way, no one has to grab it, everyone puts out the sales volume of last year, calculates the total output of the last week, and everyone divides it according to the proportion! ...The ones that are far away will be shipped first!
So, starting from Saturday, dealers in various provinces began to get the goods and ship them one after another. Today, even the dealers from several southern provinces who rushed to Jiaxing Nansheng have also started to get the goods, although As far as the production lines currently producing "Liao Liao" are concerned, it is simply impossible to fill the gap in the market, and the major distributors also look like they are too eager to fill, but no matter what, as of yesterday, there were already The market in most provinces has begun to resume supply.
It's just... This feeling of being restrained by others is really uncomfortable!
In the past, small and medium-sized record companies like Changsheng Records sold millions of tapes every year. As long as they contacted the production in advance, Sony had business to do, and of course they were happy to take over the job. Before the promotion and release of the first record, there must have been enough market in the warehouse to digest the inventory for two or three months, so even though it does not have its own production line, the company has never felt that there is any need for production. nothing uncomfortable.
But this time, with the popularity of the record "Liao Liao", Zheng Changsheng suddenly felt the pain of walking with a limp: Whether it was intentional or unintentional, anyway, the three major record companies with a complete industrial chain, in " Liao Liao" album sales were the hottest, and they teamed up to give Changsheng Records a hard blow.
It's not that Sony and Huage don't do your business, but they only give you a production line!
As for Xinda, he wanted to pay a high price directly, not to mention Zheng Changsheng, even Manager Liu of the production department who went to discuss business was so angry that he almost dropped his glass on the spot!
And Nansheng... Well, although their production lines are the same as those of Sony, Cinda, and Huage, their scale is still too small. The whole company only has three lines, and they are in the most prosperous record market. During the summer vacation of 2019, they had already received a lot of orders before, so it was naturally impossible to break the contract. It was really an act of benevolence to temporarily squeeze out a production line under the premise that they had never had any dealings before.
Therefore, the consequence of not owning a production line is that once you encounter a shortage of stock, you can only ask your grandpa to tell your grandma, but you can only get three lines.
With three lines, the output per week is only around 200,000 boxes!
In other words, even if there are infinitely many people who want to buy the album "Liao Liao", the sales statistics for next week will be 200,000!
But what to do? Do you go to the production line yourself?
Obviously, he can't be so cruel!
Excluding Liao Liao's album is an unexpected situation. The seven or eight male singers and five or six female singers under Changsheng Records will sell several million boxes a year, which is really not enough.
Moreover, standing at Zheng Changsheng's height, he knew very clearly that tapes, which are still occupying the absolute mainstream of the market, really can't last for a few years. The future of the record market must belong to CD and digital audio.
But unfortunately, the current CD production line... even the three major record companies have to take advantage of their production advantages to force all major and large record companies to bundle production and promote it. If there is a set at this time, at least within a few years, It is clear that it is waiting for the ashes to fall!
And...the CD cable is too expensive!
Therefore, I can only think about it and live a dry addiction.
However, when he thought that "Liao Liao", which was obviously extremely popular in the market, failed to explode when it was most likely to explode in big sales, he couldn't help but still feel useless in his heart.
Subconsciously, he opened the drawer again and took out last week's sales rankings from Dongguan Bookstore.
"Liao Liao", ranked second, with a weekly sales volume of 11,484 copies.
When he first saw this data yesterday, Zheng Changsheng couldn't help but take out the data of the last two weeks, and carefully counted it three times with a calculator: the tapes, CDs, and vinyls sent to Dongguan Bookstore at the beginning totaled It is 17,000 sets, 1,128 and 4,386 in the first two weeks, plus 11,484 in this week, a total of 16,998.
Only two records that were shipped to which branch store did not sell!
Zheng Changsheng reckoned that there was a high probability that those two sheets were vinyl.
And to get such a burst of data, "Liao Liao" only took about two days!
At this time, Zheng Changsheng couldn't help feeling extremely regretful!
Needless to say, the pre-release sales forecast and production preparation, after all, no one has a front and back view. If this is wrong, only Liao Liao, the top executive of the entire company, is correct.
What really makes him regret is that if he knew this earlier, he should have placed an order for Sony as soon as he got the sales data of Dongguan Bookstore for the previous week and found that the sales had increased. In two days, the market will start to resume supply on Saturday and weekend!
If "Liao Liao" had been available for three or four days in the last week, then even Liu Mingliang's new album, which was released in the first week, would also blow him up!
After all, in the first week of release of Liu Mingliang's new album, there were only 13,241 copies in Dongguan Bookstore!
The difference is less than 2,000 copies, even if "Liao Liao" sells for one more day, he will explode!
Think about it, if the album "Liao Liao" can reach the top three weeks after the release of the first week's Liu Mingliang, that feeling... is simply not good!
And if it can be realized, Liao Liao will really become popular in China!
It's a pity...it's a pity...
As soon as I put back the folder that kept the sales rankings of the past weeks, someone knocked on the door outside. Just as Zheng Changsheng called out "Come in", Zhao Meifeng walked in angrily, snapped the messy stack of papers On Zheng Changsheng's desk, he looked like a lion, staring straight at Zheng Changsheng, "I said, Mr. Zheng, when did you transfer me to the brokerage department again? Do you have to tell me?" Should I get a raise?"
"Ah?" Zheng Changsheng was a little stunned, but he still tried to comfort him first, "Meifeng, Meifeng...don't worry, don't worry! Talk slowly if you have something to do! Come, come, sit first, I'll make you a cup of tea! Sit down, sit down and talk!"
"Okay, don't make me tea anymore, you better quickly arrange a manager for Liao Liao!"
Zheng Changsheng was stunned for a moment when he heard the words, but he was not in a hurry to get the tea, and asked a little puzzled: "This is... what's the matter? Who messed with you in the brokerage department? What's wrong with Liao Liao's manager? relation?"
Zhao Meifeng walked over and took back the stack of papers and handed it to Zheng Changsheng, "Look for yourself!"
Zheng Changsheng took it over and took a look, his eyes lit up immediately!
This is actually an invitation to a business performance!
The other party asked to sign a contract for five games first, quoting 50,000 yuan per game! He also said that if the cooperation works well, they can then offer a contract for 20 games at 60,000 yuan per game!
Turn to the next one, another commercial invitation!
This one is even more ruthless, with a direct offer of 100,000 games, and a direct signing of 20 games!
Really rich and powerful!
Zheng Changsheng almost turned his head back with his eyes shining - this adds up to a total of twenty copies, all of which are invitations to commercial performances, and the highest price has even been quoted as high as 120,000!
If all these commercial performances continue, Liao Liao will not have to do anything else in the next year, and just turn on the annual airplane subscription mode!
But it's all money!
As the owner of a record company, he would never be willing to refuse any offer!
However, after flipping through it briefly, Zheng Changsheng quickly raised his head to look at Zhao Meifeng, and said with a smile, "I understand, but... how did the brokerage department send these things to you?"
Zhao Meifeng was already full of anger, but when she heard the words, she burst into flames all of a sudden, with a rare mouth like a machine gun, "Is it my fault? Who knows what the gang in the brokerage department are doing! Liao Liao doesn't have a broker , but this kind of commercial performance is their business, right? But they are good enough to pass on my contact information directly! I am the producer! Making records, selecting songs, and arranging songs are my business Son! But this kind of commercial performance is none of my business! What you see is pretty good, they are all directly sent to the company, and the brokerage department sends it to me, and I can pretend not to see it , but the problem is that there are still many people who don’t give quotations, and call me directly to ask the price! This call has been going on since yesterday morning, one after another, one after another. I am making an album for Lele. Fortunately, I went out to answer the phone in the middle of a song, and I went out to answer the phone in the middle of the song. What should I do with this album? But I can’t get angry at them. After all, I also know that accepting these commercial performances is harmful to the company and to Liao. Liao is very important, but... what do you think the brokerage department does?"
Zheng Changsheng laughed while listening, and finally waited for Zhao Meifeng's continuous cannonball to finish, reckoning that the fire in his heart would subside a little, and then said: "It's my fault, my fault, the brokerage department, I have thought about it a long time ago. I started to rectify and rectify it, but it turned out that I haven't waited for me to do it... Hey, don't be angry about this matter, isn't the old Xiao from the management department doing a concert outside, without him staying at home, those guys will turn upside down Don’t worry, I’ll vent my anger on you later! When Lao Xiao comes back, I’ll scold him severely too! Well, then I’ll call you here too, scold him in front of you, and vent my anger on you. OK?"
If Zheng Changsheng knew how to be a human being, after saying these few words, even if he knew that he would not be able to do this when Lao Xiao came back, Zhao Meifeng still felt very comfortable, and the little anger left in his heart was gone. Gone.
In fact, Zheng Changsheng understood very well in his heart: Although Zhao Meifeng's words were exaggerated, in fact, there were not many people who really called. The point is that these performing arts companies know the rules very well. If they want someone to appear on the stage, they must either offer a price directly or come to talk directly. It is too dishonest to just make a phone call.
Mainly... Well, I guess the main reason is that the phone number was leaked out, which made Zhao Meifeng angry! If it's really as serious as she said, why wait until today? Had to kill it yesterday!
So, when she came here today, she was definitely on fire, but in fact, if she really wanted to dig her heart out, she probably would come here with so many invitations to commercial performances that she had saved up for a day... There are also some!
Look, I made Liao Liao's album! It's red now, isn't it? There is a commercial show now, right? And it’s a lot, isn’t it? These commercial performances cost a lot of money, don’t they? So... so you are the boss, you can figure it out!
Having been in this circle for more than ten years, Zheng Changsheng has long been able to understand the thoughts of these people in the literary and art circles!
Their temperament is straight, not only they belong to the donkey, they can only stroke along the hair, once they stroke against the hair, they can kick you immediately, and they are also firecrackers, they will explode at one touch! It can be said that their words and actions are much more direct than those so-called white-collar and blue-collar workers who work outside and part-time jobs, but that does not mean that they will not express something euphemistically... On the contrary, literary youths really If you want to play this, you are much better than others!
So, when her anger dissipated, Zheng Changsheng shook the bundle of quotations for commercial performances in his hand again, and said with a smile, "Meifeng, this is all thanks to you! When Liao Liao comes back, I will A celebration banquet will be held for you!"
Sure enough, at this moment, Zhao Meifeng's anger had dissipated. After hearing this, she immediately showed a happy expression. Then, she couldn't help but offer advice and said, "That's easy to say! But I didn't say it, Zheng In short, Liao Liao's side really should arrange a manager, among other things, just this time she went out and traveled so many places, just a little Huang followed... That girl is not as old as Liao Liao, she It’s hard to say which of the two takes care of the other! Besides, Liao Liao can’t let Liao Liao rub his arms on some lawsuits, he still needs an agent!”
Liao Liao's manager...Of course!
When signing the contract, like most small and medium-sized record companies, Changsheng Records signed two contracts with Liao Liao. One is a record contract. The company promised to help Liao Liao produce at least two albums within three years. , and give Liao Liao a share based on the sales of the album, other than that, the company is not responsible for any salary for Liao Liao.
The other one is the brokerage contract, which is also for three years. Within three years, in addition to the share of album sales, the company can directly get 50% of Liao Liao's income from commercial performances and concerts!
It's just that Liao Liao, who only released a single EP before, could not have any commercial invitations at all. Therefore, she has nothing else to do except preparing a new album, and the company has nothing to do. No agent was arranged for her, but Huang Wenjuan, a newcomer who had just joined the company, was sent to her as an assistant.
But up to now, the weekly sales of the album "Liao Liao" have exceeded 200,000, even if there is no higher sales in the follow-up, it is impossible to be so low! Therefore, Liao Liao has become popular!
It's just a record, it's still a bit early to say that it can be compared to the four queens, but at least one first-line is safe!
So, of course she needs an agent!
And with Liao Liao's current status, this manager couldn't be weaker!
Otherwise, take a look at those invitations to commercial performances. If the manager is weak, these invitations alone will directly confuse you!
Therefore, Zheng Changsheng nodded slightly when he heard the words, but he couldn't help hesitating, and finally said: "This matter, the arrangement must be arranged, and it should be sooner rather than later, but the choice is not easy to choose! In this way, we still have to wait for Lao Xiao to come back, and when he comes back, the two of us will meet to discuss and see who will pick it up!"
Hearing what the boss said, Zhao Meifeng nodded in satisfaction immediately, then quickly stood up and said goodbye, and returned to her usual good-natured appearance, saying: "Okay, you can decide this matter, I'll go back first, Lele Still waiting for me!"
Zheng Changsheng nodded, tried his best to say a few more words, and personally sent her out before returning.
Then, closing the door and holding those commercial performance invitations in his hand, he couldn't help but smile again.
"This is only one album!" He said with emotion: "Ten albums that sell for 500,000 yuan are not as good as one that sells for 200,000 yuan a week! If it becomes popular, it will become popular. If you don't accept it, you can't accept it!"
After thinking about it, he put down his things, went back to sit down, picked up the phone and dialed a number, and when the other party connected, he said directly: "I am Zheng Changsheng, Lao Liu, is Liao Liao coming back soon? ... Oh, Friday Ha, that's fine, remember to remind me when the time comes, yes, I'm going to pick up Liao Liao in person! Well, good! By the way, don't rush to set a date for those radio and TV programs that I asked you to contact before. Yes! Remember, now that Liao Liao is popular, it's not that we asked them to be on the show in the past! Now they all want Liao Liao to be on the show!...Yes, you just need to understand!"
Putting down the phone, he leaned comfortably on the boss's chair, his body swayed slightly, and he couldn't help laughing again.
***
It's more than 5,000 words again, please ask for a few recommendation tickets!
In other words, many friends suggested that I split one chapter into two chapters. I know that is really beneficial to improve clicks and improve grades, but I always feel that you should not interrupt your reading mood, because I like a big chapter when I read books. After reading a big chapter, I feel hearty, so, unless like this chapter, the plot of the envisioned chapter is really endless, otherwise, I don't want to split chapters easily! As for the lost clicks... If everyone thinks the book is good, just give a few more recommendation tickets every day, or recommend it to your friends!
Thank you!