Chapter 417 Unprecedented
Rock music is a relatively small genre of music.
But, in a sense, there has never been truly niche music in this world.
As long as it can be accepted and loved by the majority, the minority can also become the public. And once there is a lack of high-quality products, even the once popular will gradually decline and become a minority.
Just like the prosperity of folk songs in China, it is now declining.
In the birthplace of rock music, in the Western world, rock music once had a very strong dominance, no matter in the time and space that Li Qian experienced, or in the current world. The dominance of rock music superstars and rock music albums over the pop music scene is not only not weaker than that of pop POP, but even worse.
However, in China, even if rock music flourished to its peak, in the mid-1980s, a group of rock forces represented by the Flying Band were once a pivotal force in the domestic music scene, but they were limited by the social atmosphere at that time and the domestic The level of social development, the vast majority of people, actually don't have a strong acceptance of rock music, so even though the Red Rufei band has a very high status in the circle, it is almost the godfather level, but put As far as the entire pop music scene is concerned, rock music has not yet reached the heyday of the Western world.
Although the Feixiang band is popular, the absolute mainstream of the entire music scene is still folk songs, folk songs, sweet songs, POP, etc. Rock music has never reached the center of the entire pop music scene.
However, that does not mean that rock music does not have the power to rule the entire music scene.
It's just that to get to that step, we need the right time, location, and people to be ready.
Speaking of the sky, with the overall economic growth, the current domestic economy has reached a new level every year, and it is the country with the fastest economic development in the world. The industrialization and urbanization of the entire country are becoming more and more prominent. With the increase in income, With the advancement of urbanization, material conditions are becoming more and more convenient, but various social problems have also emerged along with it—all of this is just like the situation when rock music was born in the Western world.
Speaking of the favorable location, in recent years, the sales volume of the domestic pop record market has exploded, and the entire record industry is booming. Therefore, the overall capacity of the domestic record market has grown to a certain extent. The growth of the market not only means that the commercialization of the entire market has reached a certain level, but also means that the tastes of the market will inevitably begin to differentiate, and various niche music categories have begun to have a preliminary survival soil.
In fact, if you really analyze it carefully, you will find that the current domestic music scene is really full of flowers and a hundred schools of thought contend. Now there is no such thing as a real top superstar.
If there is, Liao Liao is barely one.
But for such a large domestic market, it is obviously not enough to have only one top superstar.
The market is still huge, and there are still seats for top superstars, it just depends on who is good enough to sit on it.
Let's talk about Renhe... The rock music audiences cultivated by the older generation, such as Feixiang Band, have already grown into the backbone of society. This certainly means that Feixiang Band's status in China will become more and more lofty, but Looking at it from another angle, that is to say, the mainstream forces in the entire society already have an attitude of accepting and even welcoming rock music. The four beauties bands successfully entered the Spring Festival Gala. The son got eleven minutes of performance time, and they did get the highest ratings in thirteen years in one fell swoop, which proved all this.
In addition, of course, young people, young people, have always been the natural audience for rock music.
So, quietly, with the passage of time, as that generation grew up and took over the power of the entire society, unknowingly, rock music has in fact possessed the greatest potential it can have. market!
Therefore, the right time, place and people are all available.
Then, the Four Great Beauty Bands got stuck at this time, stepped onto the most influential stage in the entire Chinese-speaking region, and produced two songs that naturally have a larger audience, and can even win a lot of original popularity for pop music. Non-audience works - "Once Upon a Time", and "Flying Higher".
As a folk rock song, for fans in the Chinese music circle, a work like "Once Upon a Time You" has a natural intimacy from its blood.
And as a pop rock song, the theme is so positive, there is no doubt that the audience of "Flying Higher" is even far greater than "Once Upon a Time You"!
Therefore, when the performance ended, to a certain extent, rock music not only entered the hall of elegance, but even, for the first time in history, rock music, and the Four Beauties, stood at the top of the Chinese music circle for the first time. Right in the middle!
The four beauties are on fire!
"Once Upon a Time" and "Flying Higher" are on fire!
Of course, the Four Great Beauty Bands are also very popular. The album "Fake Monk" is known as one of the most successful rock albums in China. Before the Flying Band decided to come back, they were the representatives of the entire domestic rock force . However, the fire at that time and the fire now are not the same concept at all.
The former has a considerable status and appeal in the music world, in the music circle, and in the hearts of the majority of fans, especially rock fans, while the latter, in the whole of China and the entire domestic society, has begun to become a culture. Symbols—When you mention the pop music scene, you must mention the four beauties bands! In China, they have even historically reached almost everyone's ignorance!
This is a great glory that Flying Band, Liu Mingliang, Zhen Zhen, and even Liao Liao and other superstars have never really achieved!
If I had to give an example, the four beauties bands before and after the Spring Festival Gala are roughly like Jay Chou in the time and space that Li Qian once experienced.
At first, he was a potential newcomer in the music circle, and later he became popular, but he was still just a superstar, but he has been from "Dongfeng Po", "My Site", to "Hair Like Snow", "Chrysanthemum Terrace" , "Thousands of Miles Away", "Blue and White Porcelain", after several years of continuous expansion of several albums, he finally became Jay Chou, the person who would inevitably mention Chinese music, and even achieved almost everyone's recognition.
Of course, the difference from Jay Chou is that even though they have come to the present stage, the Flying Band and Li Qian have actually experienced the accumulation of the previous few years, but they have completed this leap forward and achieved a qualitative change. In another time and space, Jay Chou was much faster. Jay Chou used it for several years, but the four beauties only took eleven minutes!
The Spring Festival Gala is over.
That night, I don't know how many people talked about "those two good songs", or learned about rock and roll and the four great beauties from friends.
The next day is the first day of the Lunar New Year. The theme of the whole country on this day is of course New Year greetings, but in the tea table and sofa area on this day, and at the dining table on this day, everyone sits together, except for communicating about the past year. In addition to each other's situation, last night's Spring Festival Gala, "Those two beautiful songs", and the names of the four beauties bands, as well as the names of Li Qian, Liao Liao and others, have also become thousands of households, almost It is a hot topic after dinner in the whole country.
It is said that the rebroadcast of the Spring Festival Gala in the morning and afternoon of that day still reached an astonishing 62 ratings during the period when the four beauties bands were on stage!
In fact, on the first day of the Lunar New Year, countless people have already gone to the audio-visual store or bookstore they frequented to ask when the legendary album will arrive.
On the second day of the Lunar New Year, the branches of Dongguan Bookstore all over the country collectively started their official business for the new year. On that day, their stores in major and medium-sized cities across the country received a total of 130,000 copies of " "Once Upon a Time" orders, on the third day of the Lunar New Year, the total number of scheduled orders has even reached as high as 190,000 pieces-even if there are definitely some of these advance orders, they will not be honored in the end, because customers have the right to cancel orders at any time power, but even if it is calculated based on the ratio between normal reservations and actual sales data, it is very likely that it will mean that "Once upon a time" will get more than 100,000 copies in the first week of its release. Weekly sales!
Since the domestic record market has sales statistics, and since Dongguan Bookstore has record sales data, this record is unprecedented.
In fact, when the influence of a singer, a band, and an album has spread to the level of the four beauties, then, as a book audio-visual sales network that only stands in medium and large cities, The market share that Dongguan Bookstore can occupy, the proportion of its sales data in the total data, will be far lower than the 20-fold law commonly used in the industry.
How much, of course, no one knows yet.
During the Chinese New Year, all other departments of Minghu Culture Company had a normal holiday, except for the publicity and distribution department, which didn't even have a day off, and were all devoted to intense work.
In addition, the contracted distributors and distributors of Minghu Culture Company in various provinces and cities across the country are collectively working endlessly-through this increasingly mature network, truck after truck of CDs and tapes, from Shuntianfu and Songjiang They set off separately, and arrived at all parts of the country according to the pre-booked number of dealers before eight o'clock in the evening on the third day of junior high school at the latest, and were then split up and sent to the next level of dealers.
Of course, this is just the first batch.
Because the service industry has always had little rest during holidays, at best it is a one-day or two-day holiday. Therefore, the audio-visual stores and bookstores that have opened successively in the second and third grades of junior high school have received a large number of album reservations from regular customers. Ask for goods from higher-level dealers, so the sales figures estimated by dealers at all levels in advance are suddenly greatly raised to a big level.
Calls for additional orders were made directly to the distribution department of Minghu Culture Company. Then, the first batch of trucks had not yet returned, and the second batch was already on the road urgently!
It is conceivable that during this annual vacation, the transportation companies that cooperate with Minghu Culture and the distribution company affiliated with Minghu Culture are also extremely busy.
Of course, all the current prosperity is only in the reservation, and no one dares to make a conclusion about the actual sales situation. clean there.
At 9:30 in the evening on the third day of the Lunar New Year, Qi Jie hurriedly returned to Shuntian Mansion, hastily ending her second vacation in the past two or three years.
At the same time, after staying in Shuntian Mansion for two days, Li Qian had already driven to the northeast with Liao Liao in the morning——Liao Liao said with a smile, maybe from now on, he really wants to say goodbye to travel It's time to ride.
Because in the past two days or so, in all the media they have access to, newspapers, TV stations, and radio stations, almost every moment, there are people discussing rock music, the four beauties bands, and "Once Upon a Time You" ", discussing "Flying Higher", discussing Li Qian and Liao Liao.
The photos of the five members of the band frequently appear on every screen and paper that people will see. The poster of the album "Once Upon a Time", the five expressionless faces standing with arms crossed The people in the snow are almost placed under a magnifying glass, being watched and measured by hundreds of millions of people across the country.
And the past of the five people, whether it is gloomy or brilliant, those resumes have been dug out again by all the media. People talked about the Four Great Beauties, about Li Qian's singers and actors, repeatedly discussing everything related to the Four Great Beauties, everything about Li Qian, and everything about those two songs.
The new year has not yet passed, and the singers and musicians of Minghu Culture, who were on vacation, suddenly received a lot of interview calls—Rose Power, He Runqing, Zhou Mo and others, needless to say, even Zhou Ye, because I have a good relationship with Liao Liao, and I have received invitations from several TV and radio programs. I hope he can be a guest, record a program, talk about himself, and of course, talk about the Li Qian he knows, that Liao Liao, and the Four Great Beauties.
Even He Wei, the deputy music director of Minghu Culture Company, whose identity cannot be disclosed at present, received an invitation from the magazine, hoping that he could accept an interview and talk about his mental journey from resigning from Sony Records to becoming a freelance creator now. Also talk about the evaluation of Li Qian and the Four Great Beauties.
Of course, the most important point must be the members of the four beauties.
Cao Zhan, Yu Bojun, and Wang Huaiyu have already become quite influential figures in the music circle and well-known among fans following the release of the first album "Fake Monk" by the Four Beauties. Now, their popularity has suddenly risen to a new level with the popularity of the two songs in the Spring Festival Gala and the almost pervasive reports of the media.
Various interview invitations from radio stations, TV stations, newspapers, and magazines poured in like snowflakes.
As for Li Qian and Liao Liao who are already on the cusp of the entertainment industry... It is conceivable that Cao Zhan, Yu Bojun and Wang Huaiyu are already like this, and Li Qian and Li Qian, who are more brilliant than them, and their popularity and influence are obviously higher by more than one level Liao Liao, needless to say.
Of course, Zhou Ye’s album is still on sale, and he is currently on the rise of his career as a solo singer. After he moved to Minghu Culture in the next year, the new album will be launched quickly, and Rose Power is also a new force in the music world, so However, most of the others, including Cao Zhan, Yu Bojun, Wang Huaiyu, Zhou Mo, Liao Liao, He Runqing, Li Qian, etc., declined That's it—similar to Li Qian, most of the friends around Li Qian are relatively low-key and don't like frequent exposure to the media.
Among them, it is estimated that the one who benefited the most is Wang Huaiyu.
Years ago, Wang Huaiyu's solo recital, which had already been confirmed, was postponed because of rushing to produce a new album. It is said that the leadership was quite dissatisfied, but now, with the broadcast of the party, although the unit is still in the , but not in the state of office, but the interview invitations came one after another, which still surprised the Chinese orchestra he was in, so the leader quickly called him on his own initiative, and unexpectedly asked Wang Huaiyu to prepare and spend time Arrangements are made. The solo recital, which had been postponed indefinitely and almost canceled by the leaders, will try to be scheduled as early as possible in the spring.
And all of this, just because of the eleven minutes at the Spring Festival Gala, just because of those two songs, suddenly began to become very different from before-if we talk about the days before, Li Qian and the four beauties, and the surrounding These friends around them are also very famous, but they can still arrange their lives like a gurgling stream, then now, no matter whether they are willing or not, everything in front of them has come like a torrent of waves.
On the fourth day of the Lunar New Year, February 9th in the Western calendar, Tuesday, afternoon, the album "Once Upon a Time", after long-awaited calls, finally arrived ahead of schedule.
Although the official sale date is tomorrow, the fifth day of the Lunar New Year, countless audio-visual stores, bookstores, and convenience stores across the country have already put this album on the shelves as soon as it arrives.
Then, of course, almost all the speakers and speakers in almost every related store in the country began to sound the familiar rhythm that countless fans have been thinking about, and the sound that has become more and more familiar to more people—"Zeng Dream Go to the end of the world with a sword and take a look at the prosperity of the world."
And the promotional poster sent along with the album was also posted in the most prominent promotional position in the first place.
In addition, there are countless handmade small blackboard bulletin boards, LED electronic publicity screens at the door, and large publicity papers, all of which have a sentence written one after another——
"Once Upon a Time You" has arrived!
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Ask for a few monthly tickets, and strive for another chapter tonight!