Chapter 30 Counterattack
Wuyang City, the capital of the Great Xia Kingdom, has been very lively recently; to be exact, it has been very lively since Li Xian left.
When Li Xian left, Brilliant Stars Trading Company was already in full swing, with the support of the Li family behind it, and the adoption of countless new business methods, it was hard to think about it. Not to mention that Li Xian beat Wang Ming to death, which indeed aroused great repercussions among the people, mainly positive support.
Just as Xu Ren expected, through such a move, Li Xian quickly changed from a bully to a hero—that Wang Ming is much more arrogant than Li Xian. It should be said that this time Liwei not only completed Liwei and announced the arrival of Master Li Xian, but also washed away the stigma of the past. It can be said that it is achieved in one fell swoop.
It was also because of such an incident that Li Xian could easily leave the imperial capital and go to the seaside to develop.
But after Li Xian left, Wuyang City became even more popular; less than a month later, the Wang family made a counterattack. They cracked the mystery of the grounding wire and made lanterns.
Then, the Wang family launched an attack on the lantern market; if there is no glass, use colored glaze. Speaking of it, colored glaze is also good, but it is a little worse than pure colored glass; but it doesn't matter, let's reduce the price!
Taking advantage of the price advantage, Wang's neon lights business quickly became popular—but it was in the middle and low end. But the mid-to-low end is the mid-to-low end, and the Wang family still does it impressively, trying their best to carve exquisite art lamps. In this way, it has gained a firm foothold in the mid-range market and is ready to challenge the high-end market.
Facing the provocations of the Wang family, Brilliant Stars Firm sat firmly on the mountain and did not respond at all. It remained the same. The business did not seem to have changed much, and it was still sold out every day.
However, just a few days ago, Brilliant Stars Co., Ltd. suddenly reacted—completely abandoning the low-end market, abandoning most of the mid-end market, fully developing the high-end market, and playing the slogan of "impacting the top market".
It seems that this is a concession to the Wang family. For a while, everyone was talking about it. Could it be that the Brilliant Star Firm has softened? Although it is said that the Brilliant Star Firm belongs to the Li family, everyone knows that there are three allies behind it, the Taiwei, the General, and the Minister of the Household Department. It seems unreasonable to back down.
Soon everyone suddenly realized that the counterattack was coming!
On this day, on the opposite side of the imperial capital, including all the Wang family cloth shops in the vicinity of the imperial capital, a new cloth shop appeared at the same time - the cloth shop and the Caiyi cloth shop belonging to the Bright Star Trading Company, and all the cloth was sold at 90% of the market price.
This is an aboveboard and obvious counterattack, and it also played a price war.
"It's so cheap! It's 10% cheaper! Hurry up and grab it!" Countless people exclaimed.
"Wow, the quality of the cloth is all top-notch!" More people exclaimed.
In such a situation, it was naturally reflected in the hands of Wang Chuan, the Patriarch of the Wang Family - the opponent counterattacked, and the counterattack was extremely sharp!
Looking at the information in his hand, Wang Chuan frowned and asked a person beside him, "Wang Yuan, what do you think?"
This Wang Yuan is naturally a member of the Wang family and is in charge of the chamber of commerce.
Wang Yuan read all the information repeatedly, "All of our 16 cloth shops opened a colorful clothing cloth shop at the same time, and the other party must have planned it for a long time.
If you want to open a cloth shop, you need to prepare at least 200 bolts of cloth on the first day, and 16 shops need more than 3,000 bolts of cloth.
Cloth is not gold, it is woven stitch by stitch, and the profit is already weak. So I think they should have acquired it from other places, and it must be the kind of stealing. "
"I think so too." Wang Chuan pondered for a while, and suddenly ordered, "Wang Yuan, buy all their cloth, buy as much as possible, I want to see how much cloth they have."
"Yes." Wang Yuan stepped back.
Wang Chuan continued to look at the information in his hand, and muttered to himself: 90% of the price is almost the cost price; if the shipping fee is added, there will be a lot of compensation. This matter is unreasonable! ! !
Wang Chuan thought about it for a long time, but he didn't come up with a reason. Finally, he could only sigh: Forget it, let's buy it. At worst, it can still be profitable if it is sold.
When Wang Yuan returned to Buxing, he was dumbfounded. I saw five or six hundred people lined up in front of the cloth shop on the opposite side, and the end of the line had already arrived at the door of their own cloth shop, but no one took a look at Wang's house cloth shop behind them.
The waiter at the Caiyi Cloth Shop was so busy that he didn't touch the ground, he brought out a piece of cloth, silk, etc., unfolded, measured, and publicly inspected it on the spot, and then successfully sold it. Someone kept shouting: "Good cloth, good cloth."
At the same time, there was a waiter at the door who kept yelling: "Line in line, each person is limited to one horse."
Wang Yuan knew that it was already too late even if it was a rush to buy. The people would directly beat them up for jumping in line, and occasionally a few spells would fly out. The people in this fairyland are not vegetarians!
But Wang Yuan didn't leave, just watched like this - I want to see how much cloth you have!
Sure enough, at noon, the shopkeeper of the Caiyi Cloth Shop came out to apologize, "Fellow folks, I'm sorry, it's sold out today, and all the 400 pieces of cloth I prepared are sold out."
"Ah..." The rest of the people behind were infinitely disappointed and a little bit angry, and riots inevitably happened.
Wang Yuan sneered, hey, let's see what you guys do now!
what to do? There is a way! The shopkeeper shouted loudly, "Folks, folks, please be calm, please listen to my explanation.
For the time being, it is really gone. If you look at the shop behind me, you will understand that there is really no piece of fabric.
But don’t worry everyone, it’s just that today’s is gone, and there will be tomorrow and the day after tomorrow.
Please line up, we have prepared a number plate, please get the number plate, and line up according to the number plate tomorrow. I promise that the price will remain the same tomorrow, and it will never rise by a copper plate! "
The shopkeeper yelled several times, and the rioting people finally calmed down, and began to go forward to get their number plates. The number plate is very simple, just a simple cardboard; but the cardboard is randomly torn and divided into two, and the store and the common people each hold one half, and will proofread it according to the gap and number tomorrow.
Wang Yuan stared blankly at the crowd in front of them who lined up neatly to get their numbers, as if they were dizzy from being hit with a stick. Caiyi Cloth's promise is tantamount to saying - don't buy cloth from other cloth shops, just wait for ours.
At sunset, several carriages drove slowly into the city. This was a carriage from Anyang. The carriage was loaded with more than a thousand bolts of cloth, which were temporarily used as cloth for sale by 16 cloth shops the next day.
Seeing that there were only 1,000 horses, Yuan Zhao immediately became distressed, "I said, two brothers, you are still laughing. Adding in our inventory, there will only be 2,000 horses tomorrow, which is not enough at all."
Zhang Quan chuckled, "Didn't you understand Li Xian's meaning? Hungry sales, hunger marketing, fishing sales, don't feed the masses all at once, but spread bait little by little. Sell a thousand horses tomorrow, The same goes for the day after tomorrow. Five days later, we have another burst.
By the way, what about your looms, why not use them? "
"It's demolished, don't say you didn't demolish it!" Yuan Zhao looked at Fatty Zhang Quan with contempt, as if he was watching a ball.
Zhang Quan was annoyed, "You just dismantled the 10,000 taels of gold?!"
"Yes, since we want to dismantle, of course we have to dismantle the best ones, what can we learn by dismantling the rags?!"
"you……"
"Ah, ah, don't be so stiff between brothers." Shangguan Yong came out in time to smooth things over, "We'll just follow the arrangement of my brother for the time being. It's enough to hang the customers and make them stop buying other cloths."
Yuan Zhao stuck out his tongue embarrassingly, "Brother Zhang, don't be annoyed, my younger brother apologized."