Chapter 584 This Broken Color TV
There are two kinds of enterprises for sending home appliances to the countryside. One is distributors such as Mall and Suning, and the other is manufacturers such as Haier and Midea that have their own sales networks.
Yao Yuan and Liu Qiangdong studied for a long time, only to feel that the policy was too urgent.
"Trial sales will be held from January 23rd to 31st, and the 25th will be New Year's Eve! Who is going to buy a color TV for the Chinese New Year?"
"That's right! Even if the Spring Festival is a fixed sales season, it should be at least half a month in advance. How can there be such a rush?"
"It seems that in order to deal with the financial crisis, the green light has been given all the way..."
The two were complaining when they suddenly heard a noise in the corridor.
"Slow down, slow down!"
"Hold the bottom, hold the bottom!"
"Okay, go in!"
I saw a person enter the room with his back on his back, holding a big cardboard box, and several other people carried it, and placed it carefully in the center of the office. Two more people came in behind, carrying smaller cardboard boxes.
There is Haier's LOGO on the box.
"Okay, thank you for your hard work!"
Liu Qiangdong let a few people go down, patted the box, and said: "I transferred it from the warehouse, this time the main product, take it apart and have a look."
Immediately opened the package, revealing a refrigerator, a color TV, although not used, but I do not know how long, as if surrounded by a layer of dust.
Although it is new, it feels very old.
"Good guy!"
Yao Yuan looked around, stretched out his hand to touch it, and said in shock, "Is this a stock from the 1990s? It's too embarrassing for the peasant brothers."
"No way, that's what's stipulated." Liu Qiang said.
When home appliances go to the countryside, the state has strict regulations on what brand, model, and performance to sell. There is only one core standard: price!
Color TV ceiling price 2000, refrigerator 2500, mobile phone 1000, washing machine 2000.
This is the highest price, and generally speaking, it is even cheaper, so you think, a color TV worth more than 1,000 yuan, and a mobile phone worth a few hundred yuan, what kind of goods are they?
2009 is not a later generation, and the price is high, so it will be really expensive.
Take TVs as an example. Now is the time when LCD TVs are popular. Usually, 32-inch ones cost more than 3,000 yuan, 42-inch ones cost 5,000 to 6,000 yuan, and the best ones cost tens of thousands.
And Liu Qiangdong brought this one, it is still an old-fashioned big back head!
It also means that these products sent to the countryside are all low-end goods. To put it bluntly, they are the things eliminated in the city and sold to the countryside.
"Plug it in and try!"
Someone pulled the socket, the TV was turned on, there was nothing in vain, the refrigerator was plugged in, and it started buzzing. Yao Yuan ignored them and looked at the 2008 Beijing population public information in his hand.
"There are 175,000 farmers in Chaoyang, Haidian, and Fengtai."
"Fangshan, Tongzhou, Shunyi, Changping, Daxing, 626,000."
"Mentougou, Huairou, Pinggu, Miyun, Yanqing, 371,000."
"There is none in Dongcheng, Xicheng, Chongwen, or Xuanwu. Oh, these are all the old Zhenghuangqis that have been passed down for three generations!"
Liu Qiangdong annoyed him the most, and said, "Stop talking sarcastic, and think about what's your idea? I stocked up some goods before, but I saw that they were all old models. I didn't know what to do, so I didn't buy any more."
"How much does this TV cost?"
Yao Yuan pointed to the color TV that was still white and asked.
"1400, our winning bid price is 1600."
In addition to the maximum price, each product must not be higher than the winning bid price of the company and the market price of similar products. That is, when the mall bids, if we sell this color TV for 1600, then it must be sold for 1600, and it must not be higher.
But ah, but!
Can be sold below 1600.
"Are we making money or losing money?"
"Counting logistics, taxes, and sales expenses, we are losing money."
"That's it..."
Yao Yuan pondered for a while, and said: "We will stand still during the trial sales period. We will first look at the actions of our peers. When the official start, we will sell as we want. This is a long tug-of-war, so be prepared."
"Our tug-of-war with consumers?"
"No, it's a tug-of-war between dealers, manufacturers and the government. Home appliances going to the countryside is ultimately for the economy. When the expected goals are not achieved, we will definitely increase our efforts.
Of course, we are also vested interests, so I will not make sarcastic remarks. "
He tapped the color TV.
"This broken TV!"
He patted the fridge again.
"This broken refrigerator!"
…………
that night.
Yao Yuan returned to Palm Springs, and as soon as he opened the door, he smelled a familiar aroma of vegetables: "Well, this smell of braised pork in a dry pot must be my dear mother coming!"
"Fuck off! Yinyin and I did this together."
Yuan Liping appeared at the door with a frying spoon in her hand, a loving mother and a filial son.
"Then you are really in the same line."
Yao Yuan went over to hug his mother, took off his coat, and said to Yin Yin who got off work early: "If you want to learn, you can also learn kidney bean cakes. My mother is very good at making that one, and the braised pork is even worse."
"Mom said to teach me next time, and I learned how to make it for you... Mom said you like that one the most, and you can eat two catty cakes by yourself."
"You know this as well?"
"Are you free today? Mom told me a lot about your childhood."
Yinyin helped him hang up his coat, laughing until the flowers bloomed.
Tut tut!
Yao Yuan was greatly touched, and said in a low voice, "You are really virtuous and sensible when you call each other your mother."
"Then you still want chickens to fly? Then I will too, why don't you try?"
"Don't, you're the best!"
Yao Yuan kissed Yinyin's cheek, just happened to be seen by Yao Yuemin, the old father nodded in relief, he looked like me back then.
The relationship between the two parties is very interesting. Generally, the son-in-law is willing to be naughty with the mother-in-law, and the daughter-in-law is also okay, but most of them take the route of being well-behaved.
The meal is on the table, a family of four.
Yao Yuan has integrated well with Liu Shuping, and Yin Yin has also integrated very well here. The two of them have full emotional intelligence and will not engage in any foolishness.
While eating, Yuan Liping asked about home appliances going to the countryside.
Yao Yuemin said: "Why do you always care about this? I told you not to mix it up. Students are always a sensitive group. Who will be responsible if something happens? Xiaoyuan has such a high reputation, so it is a stain, understand?"
"Don't I think the school is very suitable? There are two high schools in the county. We know each other pretty well, right? There are also junior high schools, elementary schools, and teachers from towns and villages. How many people are added together?
If a family buys one, it will cost millions! "
"..."
Hearing this, Yao Yuemin also hesitated, and said: "Xiaoyuan, are you going for performance? If you really want to go for performance, your mother's idea is okay. Can you see if it works?"
"Oh, I really don't need you to worry about it."
Yao Yuan said helplessly: "I have performance indicators, but your method is risky. What I want is to be upright."
"Is this thing still upright?"
"Simply put..."
He thought for a while, and gave his parents a little bit of business thinking, and said: "Yinyin has now set up a company, for example, she buys goods from me in the name of the company, and then donates them to mountainous areas, the Hope Project, and reconstruction of disaster areas ... In this way, I have achievements and she has a reputation, which is called dignified and upright."
It can still be like this! ! !
Seeing the stunned expressions of his parents, Yinyin was happy, and hurried to pick up some food: "Anyway, don't worry, he knows it well. After the new year, your two elders will go to Hainan to have fun. If you have enough stay in Hainan When you go to Thailand, we will leave the work to us, and the most important thing for you two is to enjoy yourself.”
The coaxing parents smiled, but the prodigal son complained again: "That's right! To put it bluntly, you can all think of it, but I can't think of it? I did such a big career for nothing?"
"Hey, you kid!"
"Floating after doing too much work? Does anyone outside the world know that you haven't encountered it now..."
After the lively meal, Yinyin took the initiative to wash the dishes, and Yao Yuan went to help. After washing the dishes, Yao Yuan suddenly grabbed her hand, washed it carefully again, and then wiped her with a towel.
"Hey, why are you so nasty today?"
"Oh, I feel something in my heart!"
Yao Yuan said with a smile from the bottom of his heart: "People say that having a good wife is everything. I haven't realized it after living for decades, but now I finally understand."
(besides……)