Chapter 1068 The Traffic Era Begins

In August, the first episode of "Produce 101" was launched.

After going online, Weibo directly listed 13 hot searches. Big Vs bombarded them in turn, Maili strongly recommended it, and MiDou manually pushed it... This is a sweeping traffic offensive that only allows users not to like it, but not to ignore it. .

Girl groups are a niche, and now they want to break out of it.

How to break the circle?

Just attract as many fans as possible. The 99 ecosystem covers 700 million Internet users across the country, and the base is huge. Even if one of them falls into the girl group trap, it will be a big increase.

Xu Meng is still staying in Shenzhen, but she does not live in OCT, but in a hotel in the city.

The suite has long been turned into a workroom, with many people coming in and out. Meetings and analysis are held before each program is recorded and after it is broadcast. This is not the era of "Super Girl", it's all about big data.

"Cheng Xiao, Wu Xuanyi, Yang Yunqing, Meng Meiqi, and Cindy are among the top five in popularity. The popularity of Cheng Xiao and Wu Xuanyi continues to rise. The rest are consistent with the popularity fluctuations of the program. They reached a peak after the launch and then showed a downward trend."

"What is Cheng Xiao's key word?"

Xu Meng asked.

"Good-looking, beautiful, C-position, domineering, and in great shape...the negative comments are mostly about short legs, shortness, and inability to sing."

"Where is Wu Xuanyi?"

"Sweet, beautiful, cute, long legs...the negative comments are that twice-cooked pork is too mushy. It's so mushy in Korea that no one even cares about it. I'm here to fool the country bumpkins back home!"

"Jiao Manting also made a hot search, but it was not because of herself, but because her father Jiao Enjun could not contact his daughter who participated in the show. I am not very popular, and the popularity on Weibo has just exceeded 10,000."

This popularity is a comprehensive standard based on the number of fans, discussion topics and other data, and can basically reflect the popularity of the players.

Cheng Xiao and Wu Xuanyi both exceeded 50,000.

"How about Yang Chaoyue?"

"It's okay, about 20,000 yuan. People are more interested in her crying, paying 2,000 yuan to make an announcement, and singing and dancing."

"There is another weird one, the one named Wang Ju."

"Tune it up and take a look!"

When Xu Meng took a look, they were all scolding.

There are two weirdos in "Produce 101". One is Yang Chaoyue, who failed to sing and dance, but made his debut; the other is Wang Ju.

She is 25 years old and is from Shanghai. She used to be fair-skinned and beautiful. However, due to gas poisoning when she was in middle school, she took a lot of hormone treatments, which caused her figure to be out of shape.

Later, I simply gave up the "white, thin" style of painting, and made myself very dark, wearing heavy makeup, and adopting a European and American style.

In the public opinion of later generations, they say that they want to criticize the "white, thin" aesthetic, but in fact, most people still like this, they like white, tender and thin.

When it comes to aesthetics, it doesn’t matter what slogans you use. It just depends on how you actually do it.

In China, people are clamoring for aesthetic diversification, but the result is that Bai Youshou will be the heroine. Capital, producers, actors, and the market don't dare to try it. If we really want to make a movie, those who shout slogans won't watch it at all, and that would be embarrassing.

The world is still tacky.

Wang Ju is not ugly, she just has fat spots and black spots. Even so, when she stands on the stage, she seems to have impacted the "traditional concept" of idols, and is incompatible with those fair-skinned and beautiful little sisters.

In the early days, the whole network was black:

"Black and strong, the Iron Man King is happy!"

"Hell Messenger!"

"Hell is empty, Wang Ju is creating in the earth!"

And Wang Ju's attitude was, you can be slanderous as long as you want, I don't care... So, the situation was reversed and she actually attracted a group of fans.

The behind-the-scenes marketing is also great.

"If you don't vote and I don't vote, when will Wang Ju come forward?"

Many people have read this sentence, right? Even if you don’t watch the show, you can still catch up on it online. Of course, Wang Ju failed to form a group in the end, but she already had the foundation. She filmed her own movies, participated in variety shows, and developed well.

"..."

At this moment, Xu Meng looked at the abuse of Wang Ju on the Internet and said: "Give her more shots in the next issue and try her reaction again."

"Are you trying to push her?"

"It depends on her. If she has the ability, it's okay for me to push her. If she doesn't have the ability, it's useless for me to push her."

Xu Meng hosted a meeting and determined several levels.

Some are strongly praised, some are generally praised, some remain to be seen, and some are reverse-marketed - these are mainly Yang Chaoyue and Wang Ju. One is very useless, but he is really cute; the other is very "ugly", but he is also really good-natured. She is an independent woman!

"You think we are doing programs? No, we are just customizing services."

Xu Meng, sitting in the middle, seemed to have the aura of Yu Jiajia, and said with a smile: "Female fans of "Produce 101" account for 74.27%. They are impulsive, emotional, passionate, and willing to spend money. They are the best customer group.

Whatever customers want to see, we do.

They want to see powerful men, sweet girls, the growth of girls, sisters supporting each other in difficult situations, the separation of the two who turn against each other, the rise of independent women... They have it all, I have it all, as long as Just contribute traffic to me! "

Hiss!

For a moment, the employees shuddered and felt that Mr. Xu was so cold and inhumane.

Xu Meng learned from Yu Jiajia, and Yu Jiajia was influenced by Yao Yuan, and Yao Yuan has always adhered to one principle: apart from some bottom-line principles, doing Internet services is actually selling high-end values ​​​​and tacky content.

…………

"We lack domestic idol groups. Although a large number of groups are operating, their public popularity is almost zero. The hungry psychological needs of the audience are destined to be a hit for "Produce 101."

"All the popular contestants have distinctive characters. They speak out the voices of many women and reflect the diversity of young people's aesthetics."

“The last time that something had the same scale and attention as “Produce 101” was “Super Girl” in 2005. That year, the talent show entered the scene and moved from the edge to the center, revolutionizing the traditional entertainment industry.

And from 2005 to 2017 the draft ebbs and flows. The success of "Produce 101" is not only material, but also emotional. It is even a cultural coercion. The platform, girl groups, companies, capital, fans and public opinion are all picking and dissing each other! "

By the time the fifth episode aired, the national craze had already started.

The average number of views per issue has soared to 500 million, and the 99 ecosystem is like an exaggerated pump, pumping in all the traffic from the Internet.

In order to maintain the popularity, 99 Entertainment is firing on all cylinders.

During the program, popular contestants were constantly arranged to participate in various programs. For example, "Country Restaurant" moved to Guigang this year, and Wu Xuanyi and Cheng Xiao were sent there.

Even the magical song "Calories" in "The Tomato Man", which is scheduled to be released next year, has been prepared, "Burn my calories..."

In this wave, even the membership of Maili, which had been stagnant for a long time, began to grow.

There are 10 issues in total, one issue per week, which lasted for more than 2 months.

The finals episode was online for 24 hours and had 60.27 million viewers. Cheng Xiao took first place and received over 100 million votes!

In the final roster, Cheng Xiao and Zhou Jieqiong were added, but Yang Chaoyue and a certain unlucky player were missing. The rest was the same. But Yang Chaoyue found another way to become popular, and was sent directly to variety shows by Xu Meng.

101 has formed a group, iQiyi, Tencent, Youku, and Mango are all ready to launch. It can be expected that there will definitely be a bunch of programs coming out next year.

But Yao Yuan is already thinking about the all-Asian women's team war. He and his peers are never on the same page.

(No more...

I bought an OPPO phone worth 1,000 yuan in May last year. It broke yesterday. I only used it for more than a year. I also bought a Redmi K60. Let’s try it out first, emmmm)