Chapter 901 Signing with Adidas

In the afternoon, Li Ba took the girl to the Hilton Hotel.

Here, everything is ready. The contract with Li Ning is over. He will sign a contract with Adi here today.

Adidas first has to pay a sky-high brand usage fee, because Li Ba is not a newcomer, he is the number one player in basketball today, and his brand shoes are not available in Europe and the United States. Over the past few years, a huge market has been accumulated. The usage fee is what is paid for this market.

Li Ba hit two five-doubles, but Li Ning Company did not launch corresponding products, which wasted huge business opportunities. These business opportunities are now waiting for Adidas to harvest.

175 million US dollars, this fee is spread over Li Ba's first three and a half seasons, and each season is as high as 50 million US dollars.

This number exceeds the annual endorsement expenses of all current sports stars, including the most popular Melo.

This is the current commercial influence of Li Ba, the combined influence of the number one active player in basketball and the heavyweight world boxing champion.

After Li Ba's second five-double, his image and name rights now earn commercial royalties of up to 15 million US dollars per year.

This is even higher than Jordan, whose annual royalties are US$10 million.

For this money, only the right to use the image and name is used, and there is no need to shoot advertisements.

For this alone, after his second five-double, Gao Yuanyuan and Bill Duffy received three for him.

Li Ba and Adidas signed a six-year contract. Adidas wanted to sign for life, but Li Ba did not agree, but Adidas had priority to sign the contract.

The endorsement fee in the 1960s was US$25.1 billion. Li Ba did not participate in the decision-making and operation of brand shoes. Li Ba took 5% of the sales from each pair of brand shoes. These are the two most important items in the contract.

This is different from the current contract between Jordan and Nike. Jordan does not participate in the operation and decision-making of brand shoes, and receives two-thirds of the profit dividends of brand shoes, with no fixed endorsement fee.

The first 175 million is paid in one lump sum, and the remaining 175 million is paid in six years.

The signing of this contract also made Li Ba the most valuable person in the sports world today.

Adidas has already produced brand shoes. The shoe is called "Warhammer". The first model is Warhammer Generation. Two special models of five pairs will be launched in the future.

"The boy finally came to steal my business." Seeing this scene on TV, Jordan shook his head helplessly.

But fortunately, he knew that this day would come, and there was no surprise at all.

It’s just that his future income will be reduced by a large amount, that’s for sure.

Although the center doesn't sell shoes, it can't stop the incredible performance of five pairs and Li Ba's many fans. Moreover, Li Ba's ball is not as boring as the center. One by one, he dunks and blocks, which is better than all in history. Top guards are making crazy steals, making exciting fast breaks again and again, and now they often perform one-stop charge-style super dunks. Such a center is definitely an unconventional center.

At this time, Nike headquarters was silent as they watched the signing ceremony between Adidas and Li Ba.

The reason why Nike failed to sign Li Ba was that it did not want to pay the one-time fee and was only willing to give 2% of the commission on secondary sales. This condition was much worse than Adidas. In addition, Nike had Jordan, so it was high. Yuanyuan and Bill Duffy chose Adi.

"The war with Adi has begun!"

In the office, Nike President Philip Knight looked at the TV screen and murmured.

In the evening, Adi held a grand PT and invited a large number of celebrities from all walks of life.

Li Ba and the girl waited until three o'clock in the morning before returning to the hotel to rest.

However, after Gao Yuanyuan finished signing the contract in the afternoon, she returned to China with a group of her domestic teams. In a hurry, she could still go home for the New Year's Eve dinner.

During the Chinese New Year, Li Ba, as the boss, sent a big red envelope of one million US dollars to Bill Duffy's team and 10 million US dollars to Gao Yuanyuan's team.

Gao Yuanyuan's team here is much larger. It is not only responsible for his brokerage business, but also his investment team.

At 10 o'clock in the morning the next day, Li Ba wore his Warhammer Generation to participate in some All-Star Weekend activities. At around 3 o'clock in the afternoon, he rushed back to the hotel and took his family to Chinatown for shopping to feel the atmosphere of the Spring Festival.

"It's quite lively."

“This side is the largest Chinatown in the United States, and then there’s San Francisco over there.”

“It’s just that not many people speak Mandarin, so I can’t understand it well.”

"The immigrants here are mainly from coastal provinces, and there are quite a lot of people who speak Hokkien and Hakka. There are not many people in the inland provinces of Hunan and Hubei."

A few people played here until dinner time, and then returned to the hotel after dinner.

On February 17th, New Year’s Eve, the All-Star Rookie Challenge begins.

Li Ba didn't go to the scene, he wanted to have New Year's Eve dinner.

After making an appointment with Dayao and the others, their families also rushed to New York, and the four families celebrated the New Year together.

Everyone gave each other red envelopes, and it was quite lively because there were so many people.

The next day, the first day of the Lunar New Year, several families visited Chinatown again, and in the evening, they went to Madison together.

Li Ba had four first-row tickets, the Suns got him two, the Knicks gave him one (a special chair), and the remaining one was given by the league official.

Dayao and his three families did not have this treatment, especially Dazhi and Daba, who had to buy their own tickets to enter.

Zhang Lili was at the scene and saw Li Ba's family of four sitting in the front row, and they had the best seats. He couldn't help laughing:

"Look, a lot of league stars are sitting in the back. This is where the Hammers are in the league right now."

"Son, they sit in the back and we sit here, isn't it suitable?"

Li Dacheng looked back at Dayao's parents, who were sitting in the fifth row, and said to Li Ba.

"No way, dad, I can't get more tickets. Just sit down and watch the fun." Li Ba said with a smile.

Tonight in Madison, the alliance made a special arrangement, adding elements of the Chinese New Year, and also invited a professional lion dance team.

Stern invited Li Ba and Dayao to light the sun. Dayao asked Li Ba to light the sun, and Li Ba was not polite and lit the sun for the lion.

After it cleared up, Li Ba and Dayao went back to the locker room to get ready.

This year's Western Conference All-Stars are Yao Yao, Li Ba, Duncan, Kobe Bryant, and McGrady as starters, and O'Neal, Nowitzki, Anthony, Marion, Marbury, Josh Howard, and Okur as substitutes.

The starters in the Eastern Conference are Garnett, Wade, LeBron James, Bosh, and Arenas, and the substitutes are Joe Johnson, Dwight Howard, O'Neal, Billups, Hamilton, Carter, and Nash.

The West coach is Frank and the East coach is Pat Riley.

"Hey, Frank."

Li Ba came to the guest dressing room and said hello to Frank outside.

"Hammer, you make the arrangements, I won't go in." Frank said with a smile.

"OK!"

Li Ba nodded, pushed the door open and went in with a smile.

"This guy is plotting again." Dayao cursed.