Chapter Eight Hundred and Eighty Fourth New Product Selling Point
"It's okay to call me a gringo. We also call foreigners in the United States that way. People may find it hostile and offensive, but there is always a balance between good people and bad people. Whether it is hostile depends on people's understanding."
Jason's words were vague, and his tone was a bit helpless, but Shen Dapeng could understand that although people are not born equal, they are by no means born hostile to each other. The "self-righteous" outlook on life and values bred from education.
Like the abnormal development of the Internet world in the previous life, which brought convenience and speed to people, it also created barriers between people in different regions that should not have existed, and the regions were black.
It's like a person who has never been to Sichuan Province, but after hearing a few words from other people, he will boast on the Internet that Sichuan Province is 1.6 meters tall, thin and small.
Little do they know that in the national defense war back then, the Sichuan government sent 3 million troops, with more than 600,000 casualties, how heroic, how heroic, how fierce? A kid who has never set foot on the land of Sichuan Province, but only wanders in the Internet world, why should he swear at the territory and city walls built by his predecessors with their flesh and blood?
People live forever, grass and trees fall! Sorrow has lived in the world for decades, even if born unequal, even if the situation is very different, you still have to treat others with the most basic respect, just a few words of 'hello', 'thank you', 'you're welcome', can Isn't it worth it in exchange for harmony between people?
"Jason, you happen to know something about functional drinks, would you like to help me?"
Shen Dapeng didn't know much about functional beverages in his mind, and he was still in the period when several major domestic brands were competing, and he knew little about foreign brands.
The main domestic brands are in an irreversible decline in the competition with Red Bull, which means that similar formulas, tastes, and concepts are not enough to gain a foothold in the functional beverage market.
As for what Jason said just now, in the functional beverage consumption market in the United States, there seem to be several brands that can compete with Red Bull, and there must be some unique features that domestic brands have never understood.
"Soryy, I don't know very well, but when I stay up late writing code and programming, I often need refreshing drinks. Coffee, Red Bull, Rockstar, and Monster are all our favorites, and most people can accept them.
Needless to say, Red Bull is the most popular energy drink in the existing market, followed by Rockstar, which has the same price, double the portion, and more than a dozen flavors. The most important thing is that it has a completely different formula and taste from Red Bull. There is your Chinese medicine formula taste.
As for Monster... there are also a variety of flavors, cool packaging, and Hansen's brand reputation,
It can also occupy a pretty good market share. I don’t know about the others, er, and...their packaging is not plastic bottles, but metal cans. Although I don’t understand the reason, at least it looks more high-end. "
Although Jason is handsome and capable, he is still a typical man of science and technology after all. It is difficult to observe and experience things other than work carefully. It is not easy to understand and express so many opinions.
Tang Wei continued to taste the trial packs he thought he was satisfied with, but Shen Dapeng and Wang Yuying fell into a brief silence. Wang Yuying lived in the present, so her vision was limited, and she could only imitate successful products according to her inherent thinking.
Shen Dapeng is because he has never been abroad, and his thinking is still stuck in the tragic case of the failure of several major beverage brands to compete with Red Bull. In addition, he never thought that Wang Yuying would invest tens of millions in the research and development of functional drinks, so he did not have too much Consideration and planning led to the powerlessness just now.
Now hearing that Jason looked at the problem from a more distant foreign market, Shen Dapeng's brain cells suddenly became more active. Even if other people's successful methods cannot be copied intact, there will always be advantages worth learning from.
In the previous life, several major beverage brands competed with Red Bull for the market, and returned home after a few years. There may be reasons for entering the market too late, but under the premise of similar tastes and the same concept, failure is not difficult to predict, not to mention people from the United States. Big companies all emphasize 'same price, double portion', why can't the domestic market try it?
Jason is not a talent in the food industry, and he can clarify the problem thoroughly with just a few words. It seems that domestic talents still have relative limitations. Even if Wang Yuying employs relatively high-end talents, their thinking and vision are limited to domestic , If the enterprise wants to seek greater prospects and development, it is bound to integrate with high-end talents.
Shen Dapeng was even secretly rejoicing that he met Mark and Jason through Qu Yina. Even though Mark was not the leader in the laboratory in the United States, and even if Jason was not the leader in the mobile phone system software development team, the two of them have never been the leader. Standing at a higher position from the very beginning, the starting point is better than domestic college talents.
"Sister Wang, did you hear that? My friend has already explained the solution clearly. More flavors, larger portions, cooler packaging, plus Yingying's reputation and market share, if you can find With a few celebrity endorsements, it might be another best-selling new product.”
Shen Dapeng is also very clear that these problems are easy to say, but it is not easy to realize them one by one. A taste and formula similar to that of Red Bull has cost tens of millions of investment, and if you want to get more than ten or twenty special flavors, how can you do it? It can be done overnight.
But there is a way to solve the problem, which is better than giving up innovative projects. At the beginning, Yingying’s tea drink was made from scratch. Although the taste is not much different from the tea drink in the market, it is better than the tea drink taste in the beverage market. Single, coupled with just the right publicity and brand effect, it is now a fairly good result.
At that time, the food factory started from scratch. They are newborn calves who are not afraid of tigers. If they want to succeed, they must go forward and fight for it. But now the food factory has a good scale and stable sales. If they want to make new products, let alone do it. There must be at least 70% to 80% certainty that nothing will go wrong, otherwise it is better to maintain the status quo.
The best-selling leading product of Red Bull is just a canned Red Bull, but it can also be the number one in the world. If a product is the best, it can also stand at the top and be proud of the crowd.
This is also one of the reasons why Shen Dapeng has never been in a hurry to let the food factory produce new products. Another reason is to consider the problems of the existing production lines of the food factory to develop new products. Not only does research and development cost money and manpower, but the new production line requires capital investment. , At that time, whether the production capacity can supply the market demand is still a problem.
Thinking about the worst, if the market expansion of functional drinks fails, you will lose tens of millions of investment and time in the early stage; thinking about the good, if the new functional drinks are sold well, is the existing production line of the food factory enough to supply tea, Market supply of milk tea and food? Once the out-of-stock problem arises, how should we deal with it?