Chapter 1280 ???Creating Selling Points
Li Zeyu looked at the chopsticks in Shen Dapeng's hand, then turned his head and glanced at the store, with a hint of doubt in his eyes.
"Brother Peng, what do you want to say?"
Seeing Li Zeyu's confused look, Shen Dapeng put down his chopsticks and said, "Big head, you only see the appearance. Look, such a big store, in a place like Beijing, how much rent does it cost a year?"
"Didn't you say that during the SARS period, the rents in many places in Beijing have dropped?"
As soon as Shen Dapeng said a word, Li Zeyu interrupted.
Shen Dapeng smiled without comment and knocked on the table, "That's right, the rents in some places have indeed dropped, but you have to understand that this is Beijing, not our Qingshu County. Although the rent has dropped a little compared to before SARS, the range is not very large. The rent of the same storefront is still much higher than that in Qingshu County."
Li Zeyu took a breath when he heard this, and then smiled slightly.
"And..."
Shen Dapeng pointed at the waiters who were busy serving food between the tables, "Employees' wages are also a big expense. Each waiter's monthly salary is at least a thousand yuan. How much is the monthly salary of the waiters in our Qingshu County restaurant? Four or five hundred yuan is enough, right?"
Sun Dapao beside him nodded, "About that level. According to this, the monthly salary expenses of more than a dozen waiters in this hot pot restaurant are more than ten thousand yuan, big head, plus the rent, you really have to think about it if you want to open a hot pot restaurant in Beijing."
Shen Dapeng's words are not without reason. Xiaohetang Hot Pot has a secret recipe for seasonings and tastes delicious. It can attract customers, but doing business must be about cost.
If you don't consider the actual situation, you don't even have the most basic budget, and you open a store blindly, you may not only fail to make money, but also lose money.
There is a saying that goes, don't fight a battle without preparation.
It's a good thing that Li Zeyu is motivated, but Shen Dapeng is really not optimistic about this kind of unconsidered approach of blindly rushing forward.
Even Sun Dapao, who rarely uses his brain and only knows how to fight and kill, nodded in agreement after listening to Shen Dapeng's words, and then looked at Li Zeyu with some concerns.
Li Zeyu picked up a piece of fish bone and ate it with relish, as if he didn't hear what Shen Dapeng and Sun Dapao said, and a faint smile flashed across the corner of his mouth.
Seeing Li Zeyu's unmoved look,
Shen Dapeng couldn't help but laugh and said, "Big head, you look like you don't care about these at all?"
"Hehe, the expenses that Brother Peng mentioned are normal, and they have to be paid, but I think as long as the hot pot tastes good, has selling points, and can attract more customers, these are not a problem."
None of them are a problem?
Shen Dapeng was stunned and couldn't help but frowned.
Li Zeyu's idea is right. Xiaohetang Hot Pot can be popular in Qingshu County, and it will definitely be able to make a name for itself in Beijing. There is nothing wrong with these.
But the problem now is that the whole country is under the terror of SARS, especially in Beijing, Guangzhou and Shenzhen. Many communities and schools are closed, and people are unwilling to go out even if they stay at home.
As Li Zeyu said, how to attract more customers?
"Big head, you are determined!"
Sun Dapao shook his head disdainfully, "You should listen to Brother Peng's advice. At this time, there are very few people traveling. If you open this hot pot restaurant, you will lose money."
Li Zeyu finished the last bite of meat, licked his tongue with reluctance, wiped his mouth, and then looked at Shen Dapeng and Sun Dapao.
"Brother Peng, Brother Pao, I, Li Zeyu, never fight an unprepared battle. This time I came to Beijing, I am well prepared."
Shen Dapeng narrowed his eyes slightly, looked at Li Zeyu in disbelief, and laughed a little, "Big Head, you look like you are prepared, so tell me, what kind of preparation is sufficient?"
Li Zeyu laughed and said, "Isn't it SARS now? I just want to seize the opportunity of SARS to create a new selling point for Xiaohetang Hot Pot!"
Any new ideas?
Shen Dapeng nodded slightly, motioning Li Zeyu to continue.
"Xiaohetang Hotpot follows the route of traditional hotpot, emphasizing deliciousness and nutrition, right?" Li Zeyu looked at Shen Dapeng, "Didn't my aunt study Chinese medicine drinks some time ago? I was inspired and thought I could try it on hotpot."
"What? Big Head, you want to put Chinese medicine in the hotpot? Then, won't it be bitter? Okay, okay, just forget it, your idea is quite weird."
Sun Dapao glared at Li Zeyu's idea, waved his hand, and said with disgust, "If you make such a hotpot, there will definitely not be a single customer in three days!"
"Brother Pao, listen to me. People nowadays pay attention to health and health. I do this to attract attention and cater to people's current concept of pursuing health..."
"Don't tell me this. I, Sun Dapao, don't understand this? Eating hotpot is to taste the unique spicy and three-fresh taste. If you pour bitter Chinese medicine, what will it become? Tell me, what will it become?"
Before Li Zeyu finished speaking, he was interrupted by Sun Dapao impatiently. Seeing Sun Dapao's disgusted look, Li Zeyu could only smile bitterly and shook his head without comment.
The attitude of Shen Dapeng on the opposite side was different from that of Sun Dapao. When he heard Li Zeyu talk about this idea, his eyes lit up and his mind quickly turned.
Before, he and his aunt discussed the production of medicinal drinks in order to promote the company and resist everyone's resistance.
It was not easy for Li Zeyu to come up with this idea now, which was refreshing.
"Da Paozi, don't talk. Let's listen to what Da Nao said first..."
Shen Dapeng smiled and looked at Li Zeyu, "It's a bit fresh to put hot pot and Chinese medicine together, but as Da Paozi said, the taste of this Chinese medicine..."
"Haha, I thought of this a long time ago. Chinese medicine is a cultural treasure of our country. It has thousands of years of splendid culture. Since ancient my country..."
Li Zeyu began to talk about it.
"Oh my god, are you going to give a lecture? Forget it, just tell me what you want to do."
Li Zeyu just started, and Sun Dapao started to yell impatiently again.
"Big head, I know all these, otherwise I wouldn't have developed medicinal drink products, just tell me directly, how to combine this Chinese medicine with hot pot..."
Shen Dapeng couldn't help but frown.
This Li Zeyu, if he is given a little color, he can probably open a dyeing factory.
"Okay, this is what I think. Isn't it the time of SARS? Several Chinese medicines that enhance human resistance can be reasonably formulated into small Chinese medicine packages. Of course, the amount can be appropriately reduced, otherwise it will not be a hot pot, but a boiled medicinal soup."
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