Chapter 124: Advertisement that Attracts People

With Wang Yuying's strong promotion, she even went shopping on TV, which surprised Shen Dapeng, but she didn't expect this girl to be quite business-minded.

"Television shopping is fine at the beginning, but don't do it in the future, it will lower your value."

If a product can be shown on TV, it can be regarded as an advertisement. However, compared with the response of the overall market, the effect of TV shopping is still very limited. After all, the broadcasting area and audience have limitations.

"Don't do it? And lower your value?"

Wang Yuying looked a little unhappy, and took out a sales report for a week.

More than half of them had been ordered through infomercials, more than the dozen or so salesmen they were driving around had combined.

Shen Dapeng didn't say anything more. After all, TV shopping became synonymous with liars in later generations. Even if he didn't explain, Wang Yuying would gradually discover the problem.

"Our local sales are very good, can we study and start recruiting agents in this province?"

Wang Yuying flipped through the sales report in her hand, and it was only calculated by their sales in the counties around Jinghu City, which was enough to serve as two agents. If Longchang Industry did some advertising in the provincial capital, the sales in the entire province would be Very impressive.

"It's only been a week. I don't know if the production line in the factory is stable. Isn't it too anxious to recruit agents now?"

Shen Dapeng said to himself, his worry is not unreasonable, if the agent is recruited, the sales order will also increase, but if the production line encounters any problems that affect the delivery, it will be equivalent to the company. I smashed the signboard.

"Is it too urgent to make money? Why don't you hurry up and wait for others to build a water purifier factory to compete with us for market share?"

Wang Yuying took out the copywriting that she had prepared a long time ago, and waved it triumphantly in front of Shen Dapeng, "This is a copywriting plan for recruiting agents, sister, I have already prepared it..."

Shen Dapeng flipped through the detailed introduction in the copy, and even made a table for the data involved. It seems that Wang Yuying also put in a lot of hard work, and she did a very good job, even more perfect than the previous plan when the two cooperated. In such a comparison, people still need exercise to grow.

"It's not okay to publish the newspaper directly. There must be a gimmick! Otherwise, who would take our newly established company seriously? What's more, the production of this thing in our factory is a new thing."

Wang Yuying was still eagerly waiting for the compliment, but she didn't expect Shen Dapeng to directly deny her plan again.

"Shen Dapeng! Did you do it on purpose? Find fault with me everywhere?"

Wang Yuying became furious, snatched her copywriting plan, and was about to tear it to pieces, but she held it in her hands, and felt a little distressed for her efforts, so she could only stare at Shen Dapeng complainingly, without saying a word.

Shen Dapeng didn't say anything, but picked up a piece of paper and a pen and scribbled on it. Wang Yuying was sitting next to him, watching all the time, wondering what the hell he was going to do.

"The first week of the provincial newspaper, full-page publication, the hazards of unclean tap water and well water."

Wang Yuying looked at the various pictures and texts drawn on the paper, and then realized that Shen Dapeng was writing a plan to publish a newspaper?

Immediately couldn't help laughing sarcastically: "This is your plan? In the full-page newspaper, apart from the label of Pengying Ecological High-tech Development Co., Ltd., where is there anything about our company? This is completely a public service advertisement!"

Shen Dapeng shook his head, still did not explain, and drew a second draft plan.

"Second week, full-page publication, the inconvenience of bottled purified water and the expensive price of bottled purified water..."

Wang Yuying couldn't help but burst out completely halfway through the reading, and sneered sarcastically: "It's a full page again, this time in addition to the company line, I added a line, 'Penghu Water Purification Plant provides high-quality bottled Filtered water, preferential prices for institutions and enterprises',

Shen Dapeng, what do you mean? How about advertising your water purification plant? "

"After you've read all the draft plans, it's never too late to be angry."

Shen Dapeng speeded up and wrote on paper. In the third week, the full-page article all asked for the benefits and principles of water purifiers, household filtration, products suitable for tap water and well water, saving money and rest assured.

The following is the investment hotline...

"Well……"

Wang Yuying was stunned. After all, she was a college student and her family was in business all year round. She just connected the content of Shen Dapeng's newspapers for three consecutive weeks, and she understood in an instant. She pointed at Shen Dapeng in surprise: "Okay, this is one step One step at a time, to attract people to be fooled?"

"What attracts people? It's so ugly. It's called fascinating, and it's called suspense advertising in publicity methods."

Shen Dapeng's plan is indeed very novel, at least Wang Yuying has never seen it before, so naturally there is no reason to criticize it.

The two told their aunt about the suspenseful advertisement in the newspaper, and after listening to it, the aunt nodded her approval frequently.

Clutching her own plan, Wang Yuying snorted unconvinced, but she also had to admit that the 'suspense advertisement' that Shen Dapeng said was indeed fascinating.

The Songjiang City Daily in the provincial capital, the Economic and Minsheng Daily in Jinghu City, and other city-level newspapers all published the first step of Shen Dapeng's plan, and they were all booked for seven days in a row.

But it also cost a lot of money, and my aunt's heart is bleeding. After all, she is not a high-achieving student like Wang Yuying, and she will not see the results in three weeks ahead, so she is always worried and worried.

In the High School Attached to Songda University, the school puts free newspapers at the newsstand every day. Since the content published by Shen Dapeng involves the hazards of tap water and well water, there are many articles in it that are very beneficial to life, so the school specially allows each class to receive a copy. He also asked the monitor to take the time to read it aloud.

High school students already have a sense of society, and even have independent ideas. Who cares what the newspaper publishes, so after each class receives it, they just throw it on the podium.

Gao Tianci saw the newspaper by accident, and then saw the label 'Pengying Ecological High-Tech Development Co., Ltd' on it, and handed it to Liu Yuwei who was studying: "Daughter-in-law, is this company run by your sister-in-law? She is rich. Have no place to spend it? How could you spend money on a public service advertisement with good intentions?"

Liu Yuwei looked at the articles full of various public service advertisements, and felt puzzled in her heart, but she didn't know the reason, so she pinched Gao Tianci's arm, looked around cautiously, "Who is your daughter-in-law? This is a school, a class, can you pay attention? Let me tell you..."

The provincial capital, the chairman's office of Longchang Industry.