Chapter 449: The Influence of the Cinema

With a variety of films, Yuqing Cinema is now the most popular "pastime place" in various markets. In particular, the price of movie tickets is not high, even those who are at the bottom of the ascetic group and the people in the Qi refining state can occasionally appreciate the charm of movies. Although due to the low ticket price, the profit will be relatively reduced, but the small profit but quick turnover is also an important source of income for Yu Qingzong today.

It's not that there is no one who has the idea of ​​a theater, but after a little understanding of the theater's operation, anyone with a little brain can see that the theater's equipment is secondary to everything, and what really matters is the content. You snatched this cinema, since Yu Qingzong doesn’t provide movies, what are you using to attract people to buy tickets, why don’t you just come in and drink tea?

Of course, there are also people who want to cut off Yu Qingzong's financial resources and suppress the development of this theater. But the question is, how to suppress it? Generally speaking, to suppress a product commercially, you must have similar products, and then the most direct way is to lower the price, plus some small means to damage the goodwill of the other party. However, although the realm of Shenhua is not small, and there are thousands of cultivating sects, no one can produce products that can compete with theaters. How can this be suppressed?

The only thing that could cause some trouble for Yu Qingzong was probably trying to figure out a way to build a theater. After all, theaters are aimed at ascetics, and naturally they must be built in bazaars, and only in bazaars can there be enough customers. Therefore, if you want to make trouble for Yu Qingzong, the easiest way is to make Yu Qingzong have no place to build a theater. The market that can be controlled is directly not allowed to build theaters, and the market that is not enough to control can find a way on the land that Yu Qingzong fancy.

This kind of thing is not uncommon in the process of theater expansion. Some are purely trying to suppress Yu Qingzong, and some are jealous of the theater business.

Faced with this kind of problem, Ye Zan's solution is also very simple, that is, build it if it is allowed to be built, and not build it if it is not allowed to be built. At first, those who made the trip thought that it was Yu Qingzong who had given in, and they were only waiting for Yu Qingzong to come to beg themselves and give them a lot of benefits. However, it didn't take long for these people to turn around and beg Yu Qingzong to build a theater.

This theater, movies, in this world is a scorpion's shit poison (only). As long as not all markets boycott the theater and give the theater a chance to show the charm of movies, Ye Zan will not worry about the theater not being able to expand.

You must know that there is also competition among those markets, and movies, as a new and charming new thing, are by no means indescribable in words for ascetics. There are cinemas in that market, but you don’t have one here, and other products are similar, so the passenger flow will naturally tilt towards the market with cinemas. Although, relying on the influence of theaters is not enough to determine the rise and fall of a market, but the purpose of establishing a market is to make money, who would have a grudge against money?

Therefore, Ye Zan only let the other side hang out for a while, and when the cinemas in some surrounding markets were built, those forces who started the markets would naturally be anxious and begged Yu Qingzong to build the cinemas there.

In this way, in today's Shenhua domain, there is almost a theater of Yuqingzong in all markets, large and small.

This theater is a source of income for Yu Qingzong, and with its current influence, it can also become a sharp weapon for publicity.

How to use theaters for publicity, the easiest way is of course pre-roll ads. Yu Qingzong's theaters have never been in the business of pre-roll advertising. It's not that they can't think of making this money, nor do they want to make this money, but that there is no market for pre-roll advertising in this world.

In this world, especially in the world of Taoism, monks may have a long lifespan, so there are few innovative ideas, and the products are basically unchanged for many years. Therefore, almost no matter what the goods are, they all pay attention to a "time-honored brand", such as: the talisman of the Tianfu Sect, the magic weapon of the Tianbao Sect, the elixir of the Danding Sect, and so on. Moreover, these commodities have basically not changed for thousands of years. The talismans are those talismans, the magic tools are those magic tools, and the elixirs are still those elixirs.

In this case, who will spend money on advertising?

That is to say, after Ye Zan came, he cooperated with Tianbaozong on game consoles and Lingdao, so that some products that had never been seen before suddenly appeared in this world. In order to let people know about these things, Tianbaozong had no choice but to promote and introduce the benefits of these commodities to people. This is also an important reason why Tianbaozong's propaganda methods are so backward.

Nothing exists independently in the world, just like a food chain, everything is just a link in the chain, and the backwardness of one link will cause other links to stop developing. Without enough innovative products, there is no need for good publicity methods. Anyway, even if you don't promote it, people will recognize this "time-honored brand".

Compared with the monastic world, the secular world is actually a bit better. Although the productivity is very backward, there will be innovations occasionally, and there is a need for publicity. However, Ye Zan's movie theaters are aimed at the group of ascetics. No matter how novel the worldly products are, it is impossible to advertise in the ascetic world. Moreover, the money that the theater wants to make is not secular gold and silver, but talisman money and spirit stones, so it is naturally impossible to make the business into the secular world.

But this time, in order to achieve an explosive effect in the release of Qianli Vivid, we had to rely on the publicity power of the theater.

However, Ye Zan didn't intend to do a pre-roll advertisement. Although the effect would definitely be good, it still couldn't meet the explosive requirements. What Ye Zan intends to do is to imitate the method commonly used by electronic and smart product manufacturers after the technological world enters the information age, the new product launch conference.

After the world of science and technology entered the information age, due to the continuous innovation of electronic smart products, simple advertisements are no longer enough to show people the characteristics of products. Therefore, there is a new product launch conference, which shows people in detail the advanced and innovative features of their products through the press conference, so as to attract people's attention and desire to buy.

Of course, this kind of new product launch conference also has its limitations. The most important thing is that it needs a good information transmission channel.

In the world of science and technology, this information transmission channel is naturally the Internet that brings the world into the information age. Thanks to the Internet, a new product launch event held only in a certain place can be seen by hundreds of millions of people in the shortest possible time, even in a simultaneous live broadcast. If there is no Internet, only relying on word of mouth, not to mention whether it will change, the speed of information dissemination will definitely be greatly reduced.

Today's Shenhua Domain already has the conditions for the Internet, but this communication network cannot be called the Internet. After all, Ye Zan did not promote and popularize the PC terminal in this world. If he wants to truly turn the communication network into the Internet, he will have to wait for the popularization of Qianlihuishen.

Therefore, to hold a press conference that is as vivid as it is in the world of science and technology, the publicity effect may not be as good as Tianbaozong's small advertisements.

For this problem, Ye Zan's solution is also very simple, that is to record the press conference and let all the theaters of Yu Qingzong show it at the same time. As for the content of the press conference, he will not use ppt to give a simple introduction like those press conferences in the technology world. After all, people in this world have not really entered the information age, so they do not have a knowledge base in this area.

Ye Zan's plan is not so much to make a press conference, but to make a movie introducing the vividness of thousands of miles. In the movie, he will show all kinds of vividness, and use the plot that can make people feel substitutable, and imprint all kinds of vividness in their hearts.

As for movies, it was too simple for Ye Zan. There was no need to find any actors at all, and Singularity Brain could automatically generate the script. In fact, as long as Ye Zan puts forward those key points, even the script can be automatically generated, and then a movie that meets the requirements can be produced.

The construction of the Wuzhu faction was progressing very fast, so Ye Zan naturally couldn't waste time, so he immediately contacted Tianbaozong, notifying the other party of the name of "Qianli Chuan Shen" and the publicity plan.

After all, the two parties are in a cooperative relationship, and Tian Baozong also needs to know about the propaganda. Moreover, although the publicity method of posting small advertisements is very backward, it is not without some merits. At least, not everyone has the opportunity to see the movie, so through small advertisements, those people can also know that it is so vivid.

In fact, when it comes to the coverage of publicity, the effect of Ye Zan's publicity in theaters may be slightly worse than that of small advertisements. However, what Ye Zan wants is an explosion, which is incomparable to posting small advertisements. One can be said to be violent, and the other can be said to moisten things silently.

After receiving Ye Zan's call and hearing Ye Zan's name for Xinqianli Transsion, Tianbaozong was also speechless for a while. Just changed one word and changed "sound" to "God", which is too lazy! But there is no way, they don't know more about this thing, so naturally they can't think of a better name. Anyway, this thing was refined by Ye Zan, let's be realistic, after all, it looks quite appropriate.

In addition, it is the publicity plan. Ye Zan's plan for the theater publicity is really unheard of in the eyes of Tianbaozong. Of course, theaters have only been around for a few years, and others must have this condition if they want to do so. As for the publicity effect, Tianbaozong is not very optimistic, but since Ye Zan is going to do it and the theater is owned by Yuqingzong, they also have nothing to say.

Another reason why Ye Zan wanted to inform Tianbaozong was that Tianbaozong's cooperation was needed. It is necessary to use theaters to promote the vividness of thousands of miles, and to use the influence of theaters to achieve the effect of information explosion, but theaters also need publicity and a process of gaining momentum. Otherwise, when the theater starts to show promotional films, the viewers will be the same as usual, unable to maximize the effect of the promotion.

Therefore, Ye Zan needed Tian Baozong to use small advertisements to publicize the news of new movies being released in theaters. However, in the small advertisement, it will not mention the vividness of thousands of miles, but will use the film to attract more people's attention by creating a sense of mystery. As for the use of small advertisements to promote the vividness of thousands of miles, we have to wait until the film is released and cause enough sensation to continue the enthusiasm.

This matter is nothing to Tianbaozong, but it is just the content of the promotional video sent by Ye Zan instead of the content that was going to be promoted before.

After negotiating the details with Tian Baozong, Ye Zan immediately contacted Little Black Fatty Glenn and began to arrange the promotion and release of the film. Tianbaozong used the method of posting small advertisements to promote the new film of Yuqing Cinema, and Yuqing Cinema naturally couldn't be idle. With the influence of Yuqing Cinema, even if it is just a new movie trailer released at the gate of the theater, the publicity effect is quite good.

Regarding the issue of film copying, in fact, Ye Zan had already improved the projection equipment when Yuqing Cinema expanded to a certain extent. Now that Yuqing Cinemas are located in various markets in the Shenhua Domain, there is no need for manpower to transport copies of movies, but data transmission directly through the communication network. Therefore, the theaters arranged everything for the screening, and Ye Zan waited for the film to be produced, and then it could be directly transmitted to the projection equipment of each theater.

In addition to theaters, Yu Qingzong also has another business, which is also spread across various markets, and that is the game room.

However, compared to cinemas, the customer base of game rooms is relatively small, and only young ascetics will frequent them.

Moreover, in this world, there is also the saying of "playing with things and losing one's mind" in the common concept of people. Young ascetics need to work hard to practice, so there is too much time wasted playing games. And those who really have time, those who are stuck in a certain realm due to aptitude and other reasons and are destined to make no progress, are often older, and basically have no interest in games.

Not to mention, Tianbaozong has been selling handheld game consoles. Although the games are basically different and the game experience is different, it still has a great impact on the game room. After all, this world is not yet a world that can make people feel at ease and enjoy themselves. It is enough to have something to entertain. People are not yet able to pursue higher pursuits in game experience.

It's like, some people's food and clothing have not been solved, how can they pursue how to eat healthy and healthy, and those who have stuttering are already very satisfied.

After all, the concept of "playing with things and losing one's ambition" is deeply rooted in the hearts of the people. Movies can be regarded as an art, but games are really not on the table. Even in many markets, if it weren't for the influence of theaters, the entry of game rooms would not be allowed at all. Therefore, although the business of the game room is not too bad, it is still far behind the theater in terms of profit.

However, Ye Zan didn't intend to make much money in this game room. His real purpose was to use the convenience of the game room to collect some information for himself. You know, the consumption of this game room is not high, and the source of customers can be regarded as quite mixed, which can be regarded as a good source of information. And this information does not necessarily need to be so confidential, even if it is just to record the commodity prices in the market where it is located, sometimes it can be of great use.