Chapter 184: Classic Marketing

"I like this name. The word Marlboro can be used to make a great publicity, and you will know it by then." Shen Long said with a smile.

In terms of making money, the efficiency of the major consortiums has always been very high. It didn't take long for George and Philip to do the test. When they saw the research report, they were both in a bad mood. What was written in the report was really It's kind of scary, and both of them are heavy smokers, and they can't leave their cigarettes almost every day.

"Hurry up and produce new cigarettes. After reading these reports, I don't dare to smoke other brands of cigarettes anymore, and yours is a little better." As soon as George returned to Las Vegas, he began to ask Shen Long asked for tobacco, "How much of this tobacco do you have? Can you give me some? Before new cigarettes are produced, I will smoke the pipe!"

"I'm sorry, this is a brand new variety, and I don't have many." Shen Long shrugged. The tobacco he brought here was all grown in flower pots by himself, and the tobacco in his hometown village hadn't reached the harvest time yet.

"This is really terrible." Philip Giannini is also very sad, "Our tobacco fields in Kentucky belong to you, let's start growing this new type of tobacco next season!"

"Philip Morris has agreed to sell Marlboro to us, but the price they set is a bit high. I still need some time to bargain, and it will probably be settled next month." George is representing the Rockefeller consortium, and it is natural for him to come forward. , "We can prepare for the new company now, by the way, what do you plan to call the new company?"

"What do you think of Altria?" Shen Long directly borrowed from the world's number one tobacco company in the future, "Altria comes from the Latin altus, which means high, and expresses our belief that we want to occupy the top of the tobacco market pyramid."

"Indeed, let's talk about the shares. Our tobacco factory in North Carolina is worth about... Philip's tobacco field in Kentucky. We value this new tobacco variety at..." Then the three parties launched a fierce bargaining.

"No, no, your valuation of this kind of tobacco is really too low... I have also read the information of these factories. The equipment is backward, the quality of the workers is not high, it is not worth so much money, and I want to Move the factory to Kentucky, if you stay in North Carolina, you have to ship tobacco from Kentucky, the cost is too high, if you insist on this price, I might as well buy a few tobacco factories in Kentucky..... "

"As for you, Philip, your tobacco fields are too fragmented, which is not conducive to large-scale mechanical farming. After I take them down, I have to purchase and connect the tobacco fields together..." Shen Long argued, "In addition, I also applied for A patent for a new type of filter tip has created a new marketing promotion plan for this tobacco, which should also be included in the cost."

"We will provide you with policy and financial help,

Let your tobacco enter the market in the shortest time, and we also have our own advantages in distribution channels..." George and Philip refused to back down.

"I have no shortage of funds. The Flamingo Club can provide me with a steady stream of cash flow now, and I also have solutions for distribution channels. Don't forget, how did the Corleone family start their business!" The Corleone family was first In the olive oil and bootleg wine business, they sell olive oil and wine all over America.

"Well, why don't we take a step back..." After arguing, the three parties finally reached an agreement. Shen Long took a majority of the shares of the soon-to-be-established Altria Corporation with new tobacco, filter patents, marketing plans and part of the funds. The factory, policy resources, distribution channels, and the cost of relocating the factory from North Carolina to Kentucky were borne by them; the California consortium took a stake in the tobacco fields, distribution channels on the West Coast, and some funds, accounting for the least shares.

"Now we can start the work of growing tobacco seedlings. I will be responsible for this work." Shen Long didn't bring many seeds, and he had to use his ability to stimulate plant growth to meet the needs of the tobacco field in the shortest possible time.

He brought Rocco Rabon and Tom Hagen to Kentucky, and let Tom handle legal matters and the establishment of a new company, while he stayed in the nursery and kept using the tree wife's ability to promote the growth of tobacco and reproduce New seeds, plant these seeds again...

After several reincarnations in a row, it was finally enough to meet the needs of Altria's existing tobacco fields, and during this time, George also obtained the ownership of Marlboro from Philip Morris.

"From now on, the Marlboro brand is owned by Altria, Fredo, tell us quickly, how do you plan to promote this women's tobacco brand? Is Altria planning to focus on the women's market? Nanxing's tobacco is indeed suitable for women's taste." George asked.

"No, I plan to use long bottom leaf tobacco for this brand, and focus on the men's market." Shen Long vetoed it, and Marlboro in the future will mainly focus on the men's market.

"The impression of consumers in the past is not easy to change. Not many men are willing to smoke women's cigarettes, which will make people laugh at them as girls." Philip is not optimistic about Shen Long's plan.

"But during World War II, the production of this tobacco stopped. Consumers have long forgotten this, and I have already thought of a suitable marketing promotion plan. I plan to let Johnny shoot the advertisement." At this time, Tobacco The harm of tobacco is still not understood by people, and it is normal for celebrities to shoot tobacco advertisements. "As for the advertisement words, I have also thought about it; don't you think the word Marlboro is very interesting?"

"What's the point? I remember it was just the name of the street near the Philip Morris factory in London," George asked.

"Marlboro can be regarded as the acronym for the following sentence." Shen Long stood up, unfolded a piece of paper to show them, and saw a string of English words written on the paper: Man Alays Remember Love Because Of Romance Only, "Men only remember love because of romance. This is a natural advertising slogan, which fits well with Johnny Fontane's image on the big screen. Once this advertisement is launched, everyone will go crazy for this advertisement!"

"Fredo, you are such a genius!" George and Philip were stunned, and it took a while to react, applauding vigorously, "I finally understand why you bought Marlboro. Worth the purchase price."

It is not easy for a brand to be established. Reynolds promotes camel cigarettes through images of camels in the desert. Marlboro’s ad slogan can undoubtedly become popular in the shortest time. People will soon forget the Marlboro lady Cigarettes are positioned as the best props for men to show their romantic feelings.

. Sogou