Chapter 1360: Breaking the Iron Law of the Internet

Zheng Jie and others were shocked when they saw Lin Feng's eyes.

"Mr. Lin, how many stars are you going to invite to advertise for the car?" Zheng Jie asked in surprise.

Lin Feng smiled and stretched out his hands.

"As many as you can! Just like the Pepsi advertisement, it's full of world-class stars. And our Shenlong Company's advertisements are more than this!" Lin Feng said exaggeratedly.

"Mr. Lin, although inviting celebrities to endorse does increase the sales of cars, it is not cost-effective to invite too many. Inviting too bad stars will not work, and inviting those big names will be too expensive. With the current assets of Shenlong Automobile, it seems that it can't afford it!" Zheng Jie smiled bitterly.

The company's current liquidity is only enough for 12 months. If it spends too much on advertising, it will not be a good thing. You know, if you invite so many stars, you will definitely spend money, and it will be a big price. After inviting stars, you will always have to advertise on TV, in magazines, and in outdoor advertisements, which is another huge expense. Given the current economic situation of "Shenlong Automobile", it is absolutely impossible to invite so many stars like "Pepsi Cola". Unless the stars of "Second Entertainment" under Lin Feng do not want money, or they can temporarily write IOUs to create gods.

"Who said that you have to spend money to invite stars!" Lin Feng said shockingly.

Stunned! Everyone was stunned! If you don't spend money to invite stars, they will be volunteers! How is that possible? You know, stars are all eating the rice of youth. If they don't make some money while they are a little famous, how can they live when they are not famous in the future?

"Haha, I'm not kidding. Not only do you not have to spend money, but you can also create gods and invite the most famous superstars, and they volunteered! And we don't have to spend money on publicity!" Lin Feng winked at everyone.

Everyone was stunned! Are there such stupid stars, who don't want money and come up on their own initiative? When did these stars become Lei Feng! ——Everyone looked at Lin Feng with disbelief.

"Of course you have to charge for commercial ads, but for PSA, these stars not only volunteered, but they will never charge a penny." Lin Feng said.

PSA? What does this have to do with "Shenlong Company"? —— Everyone was a little confused by Lin Feng, and didn't know what Lin Feng wanted to say.

"It's very simple. This time I'm going to shoot a PSA. I'm going to invite Director Zhang Yimou to be the director, and then invite all the most famous stars in China to shoot a PSA about low-carbon life." Lin Feng revealed the answer.

Low-carbon life? ! —— Everyone chewed on the meaning of Lin Feng's words carefully.

After a long time,

Everyone's eyes lit up.

"Okay! Director Lin, if this is the case, we really don't have to spend a penny, and we really don't have to spend money on publicity for Shenlong Automobile!" Zheng Jie's eyes lit up and praised. But then he turned to look embarrassed, "Director Lin, if this is the case, then how to promote our energy-saving and environmentally friendly cars?"

"Mountain people have their own ingenious ideas!" Lin Feng smiled confidently.

Afterwards, Lin Feng contacted the Chinese charity organization and told it about his idea of ​​advocating "low-carbon life". Naturally, the Chinese charity organization immediately agreed to Lin Feng's proposal, and contacted director Zhang Yimou in the shortest time possible at Lin Feng's suggestion. Director Zhang Yimou was also very interested in shooting a public service advertisement for "low-carbon life", and the two sides hit it off. Then, "celebrity posts" were widely distributed. All domestic celebrities, artists, and even many wealthy people who were a little famous were invited to come and shoot a public service advertisement advocating low-carbon life in just three days.

Then, the State Administration of Radio, Film and Television issued an administrative order requiring major TV stations across the country to broadcast this public service advertisement to advocate low-carbon life.

At the first time, people across the country saw this advertisement, posters, and propaganda paintings advocating "low-carbon life" on TV, outdoor advertisements, and various magazines. All the stars that appeared in it, such as Jackie Chan, Andy Lau, Jay Chou, Liu Xiang, Yao Ming and other super-rich people from all walks of life, were introducing what low-carbon life is. After watching the 90-second advertisement, all the audience not only knew what low-carbon life is and how to live a low-carbon life, but also found a fun thing, that is, counting how many stars and celebrities appeared in this public service advertisement.

Of course, while counting the stars and celebrities, all the audience were also quite curious about a very fashionable car that appeared frequently in it. You can't see the brand of this car, and you don't know which manufacturer produced it or which car series it is. You only know that it is very pleasing to the eye, and it is definitely an energy-saving and environmentally friendly car, which is the kind of car needed for the low-carbon life advocated in this public service advertisement.

"Mr. Lin, our car does not have any factory logo in this public service advertisement. How do consumers know that it is our company's car?" Zheng Jie was a little depressed after watching the public service advertisement. Originally, he and everyone else were really looking forward to Lin Feng's initiative to shoot a public service advertisement. But now that the public service advertisement has been shot and released, the audience's response is good, and the company's cars frequently appear in it, but there is no factory logo, not even a slogan to introduce the car. How can consumers know that this is an energy-saving and environmentally friendly car from "Shenlong Company"?

Then, they still have to spend money on publicity. This makes it seem a bit redundant.

Lin Feng smiled easily.

"Mr. Zheng, don't worry. I just want to make consumers curious. What is your first impression of our company's energy-saving and environmentally friendly car from the public service advertisement?" Lin Feng asked.

"Yes, it feels very fashionable and eye-catching. I feel like I want to own one." Zheng Jie answered truthfully, but in the end she still wanted to emphasize her subjective opinion, "But there is no factory mark, and there is nothing about it. The introduction doesn’t even say ‘This public service announcement is exclusively sponsored by DPCA’ at the end!”

"By the way, I want consumers to not know which company's car this is and give them a sense of mystery." Lin Feng snapped his fingers.

Originally, Lin Feng originally wanted to put his company's factory logo in the public service announcement, especially when he added the sentence Zheng Jie said at the end, "This public service announcement is exclusively sponsored by Shenlong Motors"! However, Lin Feng thought about it again and realized that such a vague introduction might not necessarily be acceptable to consumers. Instead, it would give consumers the impression that "Dragon Motors" is advertising in the name of public service announcements. This would not only offend consumers. , the rich will also be disgusted with the celebrities they invite. Therefore, Lin Feng simply removed the factory logo on the "Dragon Car" and at the same time simply did not even need the words "This public service announcement is exclusively sponsored by Shenlong Automobile", and made it an out-and-out public service announcement, letting the advertisement The energy-saving and environmentally friendly car that appeared inside became an "Easter egg", allowing the audience to guess what kind of car it was.

As for how to arouse the audience's interest and guess this car, it is simple, too simple. Lin Feng didn't need to invite anyone or spend a penny. He just posted an anonymous post in "Baidu Tieba" and asked which company the car in this article advocating low-carbon life was from, what series it was, and what it had. performance. He also threatened that those who answered correctly would be rewarded with 2,000 "Baidu Tieba Points".

Posting such a post, including logging in, typing, and finally sending it out, it only took Lin Feng an unnecessary minute. But just three hours later, similar posts immediately appeared in various forums and forums. Everyone has a curiosity and is extremely curious about unknown things. Especially when no one knows the answer, it makes you even more curious.

Originally, after one person clicked on it and discovered that Lin Feng’s question actually had a reward of 2,000 points, he immediately went online and opened this public service advertisement to see what model it was, whether he recognized it, and whether he could get the 2,000 points. integral. Unexpectedly, when I opened it, I found that this car was very eye-catching, but I didn’t recognize it at all.

Then I asked my friend if he knew. As the word spread, more and more people asked about the model, specifications and location of the car that appeared in the public service announcement. However, no one knew. No one on the entire Internet knew what this car was. What car model. These originally bored netizens are interested. Although the reward for Lin Feng's post is only 2,000 Baidu points, there has been an iron law on the Internet since ancient times that there is no question that cannot be answered. How can such an iron law be stumped by such a small question.

Immediately, the enthusiasm of the majority of netizens was aroused, and they used their personal connections to inquire about which company this energy-saving and environmentally friendly car came from. As a result, the problem became so big. You said that there are tens of millions of Chinese Internet users, but no one can answer this question. Isn't it incredible? For the vast majority of netizens who only surf the Internet out of boredom, this is absolutely intolerable. The less they know, the more they want to know. But the more I want to know, the less I know.

Tangled! The entire netizens were confused.

"Tell me, what company is that car made by? What model is it?" Internet users in tangle ask each other after surfing the Internet every day.

"Benz?"

"BMW?"

"Ferrari?"

There are endless answers, but none of them are convincing. Because netizens with great savvy went to the websites of major automobile companies around the world and found no similar models or styles from major automobile companies, this made netizens even more crazy. You know, since the advent of the Internet, especially since the advent of search engines, there has been nothing that netizens can't solve. As a result, now they discovered that they did not know about the car in this public service announcement.

And just when all netizens were going crazy, a shocking news came out!

[Niu Wen's advertisement-free novel dedication]