Two Hundred and Seventy-Nine, Professional Production Content

The second floor of the Stanford Entrepreneurship Incubation Base.

Xia Jingxing revisited his old place and felt a lot of emotion.

Looking at this familiar decoration, nothing has changed, it is almost the same as before.

"Old John gave you this office?"

Xia Jingxing took a sip from the water glass on the table and aimed at the two people sitting opposite him.

Gao Lili smiled and said, "Yeah, I think it's better to give this office to us than to give it to someone else.

Because we also had a good memory here, we will protect and cherish it even more. "

Xia Jingxing nodded, "I have a heart. From my point of view, almost when I was working with Facebook, there was no change."

"Of course, who made us comrades who fought side by side?"

As soon as Gao Lili finished speaking, Shen Xinyi burst out laughing.

The latter is now the boss, and his dress has changed from his previous style.

Instead of combing her ponytail, she kept her black long and straight, dressed in a decent beige business suit, sitting on the sofa with her legs closed and her back straight, looking more and more like a female host.

"Lili was mainly worried about destroying the feng shui here, so she didn't touch every plant and tree here."

Shen Xinyi betrayed his teammates mercilessly.

Xia Jingxing laughed, "You've already gone to college, but you still engage in feudal superstition?"

Gao Lili was unconvinced and said, "I would rather believe it than not. Facebook is doing such a successful business now, and we Lilith naturally have to have good luck."

Xia Jingxing nodded, "It makes sense, I can't find a reason to refute it."

After patting the sofa under the seat, he continued: "You guys have registered the company now, and the investment fund of 100,000 US dollars is in place.

What are you going to do next? "

"The recruitment process is in progress, and many students have sent us their resumes."

Gaoli Li smiled and said, "Do you know how much we pay them?"

Xia Jingxing shook his head.

"Fifty dollars a day!"

Gao Lili smiled a little smugly, because the salary is low, and students work part-time jobs at $8 or $10 an hour.

Xia Jingxing shook his head and laughed, "You capitalist exploits so much!"

"I didn't force them, they wanted to."

Gao Lili explained, "Actually, it's not that I'm stingy, the main reason is that our company is too young and we haven't generated a single cent of income.

If you don't save money and open source, you might close your business one day.

If they make money in the future, I will subsidize them and give them a salary increase. "

Goryeo waved his hand vigorously.

Not to mention, she really has the demeanor of a strong woman.

Xia Jingxing was infected by the sand sculpture temperament of the other party and couldn't help laughing out loud.

Shen Xinyi also smiled happily, and two shallow pear eddies appeared at the corners of her mouth, "Lili, when your salary increases, maybe these part-time employees have already left."

Gao Lili spread her hands and said innocently, "Then I don't care. I can only apologize to them. The success of the company is too late."

Xia Jingxing asked curiously, "You guys are being paid such a low salary, but you said there are many people sending you resumes, why is this? It doesn't make sense?

Two girls who are still in school, starting a company that shoots YouTube videos, sounds...too high-end. "

Gao Lili waved her hand and said carelessly, "You just say that our company sounds very low-end and unattractive, why not?

You're all so familiar, you don't need to be so bewildering. "

Xia Jingxing shook his head, "Don't belittle yourself, you guys are not low-end, you are the first batch of PGC (professional production content) of YouTube.

Well done, this traffic bonus can send your company to a high position. In the future, with the changes in the platform ecology, it may also be converted to OGC (professional production content). "

"What are OGC, PGC, and UGC?" Shen Xinyi felt dizzy.

Xia Jingxing tried his best to explain it in the simplest language.

UGC is an ordinary user who uploads the most videos, but the quality is not high;

PGC is someone with industry expertise, producing a small amount of content with high quality;

OGC is similar to PGC, and it also produces high-quality content. The difference is that OGC has a strong commercial purpose, producing content is their profession, and uploading content on the platform is also for the purpose of making money.

Gao Lili said with a smile: "Actually, the reason why we were able to attract so many students to join us is because of your light."

Xia Jingxing asked, "Have you disclosed that I am a major shareholder?"

Gao Lili shook her head, "That's not true."

"If it's helpful to your business, you can actually disclose it."

Xia Jingxing said with a smile, there is no need to be modest, he said rudely, moving him out would still be able to scare some resources for this small company like Lilith.

For example, the office in front of him was given to him by Old John for his own sake.

This is the difference between an investment institution or a personal investment brand, the influential and the non-influential.

"Although it is not disclosed that you are a major shareholder, many people in the school know that the two of us have worked for Facebook for a year, and as interns, we have obtained options on Facebook.

In addition, about your interview video, many Stanford students should have also seen it, or heard that the two of us interviewed you.

So, with your tiger skin, many employees want to join us Lilith. "

Gao Lili suddenly said, "Oh, there may be another reason. We wrote that when we recruited, as long as you join Lilith, you can use the company's DV equipment to shoot a personal video for yourself.

Advertising, [ \mi\mi\reading\app \\ ] is really good, it's worth installing it, even Android and Apple phones support it!

In this way, many students do not have to spend money to find someone to shoot for them.

This seems to be a benefit. In fact, I want to let employees familiar with the video production process, as well as the various gameplay and rules of YouTube. "

Xia Jingxing nodded and smiled, thinking a little too much.

"Then, after the employees are recruited in place, how do you plan to work?"

Xia Jingxing looked at the two and asked.

Shen Xinyi said: "We plan to continue to make video content along the direction of interviews, such as interviewing some entrepreneurs, entrepreneurs, or celebrities."

Xia Jingxing nodded, "The development idea is very clear, but have you ever thought about why these people are interviewed by you?

You are not a formal media, and it seems that you can't get any benefits from your interviews. "

"You are wrong."

Gao Lili smiled and said: "There are many benefits, we have gained a lot of fame with the help of the video interviewing you.

Next, we agreed with Principal John and Mr. Andrew that they would be interviewed by us.

I think that after recording three videos, our account should have a certain influence.

When the time comes, the interviewee will be able to get hundreds of thousands or millions of views on YouTube. There shouldn't be too many people rejecting it, right?

After all, this is also a way for them to grow their fame. "

Xia Jingxing nodded, "There is a certain truth, the biggest problem is that the reputation is not loud enough.

Well, let me introduce you to a few more entrepreneurs, and you will go and interview them one by one.

After doing this, you may be able to really have a lot of fame on the YouTube platform.

Now that you are famous, I will no longer support you, because I actually only know a few people. After all of you have interviewed, there will be no more.

To develop resources later, you must do it yourself. "

"Really?"

Gao Lili did not expect this unexpected joy, and felt that it was a wise move to give up her position as a major shareholder.

If they were allowed to develop their own resources, they would have no way to contact these expensive big bosses.

"But you have to practice."

Xia Jingxing looked at Shen Xinyi and said, "Especially for you, doing an interview is not an ordinary job. If you want to make a high-quality video, you must show the level of a professional host.

Also, the style of your videos is humorous or serious, mostly gossip or in-depth interviews.

Be sure to develop a style of your own!

This can't be done overnight, you have to make adjustments slowly based on your own conditions and the audience's preferences..."

Xia Jingxing began to communicate with the two in depth, and talked about his understanding of interview video programs.

The various channels of YouTube have been established, and the platform is also cultivating head bloggers for each channel through the video blogger competition. Only interviews and news categories lack a leading blogger.

Once the top bloggers of each channel on the platform become popular, they will quickly follow suit.

The latecomers may come to the top, or they may just become the middle and lower-level bloggers of the platform.

But no matter what the development of these people is, it is very beneficial to the content ecology of YouTube.

Google Video is on the rise, and it has bought the Internet broadcasting rights of many movies and TV series.

Youtube is honestly guarding one-acre and three-point land, and it seems that it is still engaged in UGC, but in fact, it has been developing in the direction of PGC+UGC secretly.

If you keep engaging in UGC content, it will be a mess.

And the PGC content is done well. In the eyes of many young people, it is much better than movies and TV series, and they have been paying attention to it for a long time to help the platform stick to users.