One Hundred and Thirty-Five Need a Basin of Cold Water

To be proud of life is to have fun, and Aldridge doesn't need to deliberately keep a low profile after winning the championship, it will become hypocrisy.

What is a friend?

Aldrich does not think that friends must be like-minded to do great things, and accompany you crazy when you are happiest, and accompany you to be sad when you are saddest. Such a person is a friend.

On the night of winning the League Cup, Aldrich got carried away in Sand's bar, drinking with people he knew and didn't know in the neighborhood, dancing with one after another young and beautiful girls, normal socializing rather than physical desire, he had a good time, Drunk, he returned home with the help of Ivan and Fred.

When he woke up in the morning, he went down to the living room and found that Fred was lying on the living room floor and sleeping soundly. Ivan curled up on the sofa and slept soundly. When he opened the bathroom door, Aldridge saw Bray speechlessly. Dee lay holding the bottle in the bath without water.

He simply took a shower, and before his friends woke up, he made coffee, and he went out to get the newspaper that morning.

When I got home, I put on the earphones and turned on the TV. While listening to the news, I opened the newspaper in my hand to read the news.

Of course, the most concerned is football reports.

He would subscribe to the big British newspapers, let alone the tabloids. The "Sun" is a newspaper that focuses on sensationalism, and often has no substantive and reliable news.

"The Times", "Daily Telegraph", "Guardian", "Independent", Aldrich spread out these four newspapers on the coffee table, and planned to turn to the sports section, but some cover headlines attracted his attention .

There are also Premier League games on Saturday and Sunday. Millwall and Aston Villa have postponed the league due to the League Cup final. The finals were highlighted.

"The roar of the wild lion shakes England!"

"England coaching genius: Aldrich Hall arrives!"

"One hundred and ten years later, the dawn is shining brightly!"

 …

Aldrich browsed the newspaper while holding his coffee, feeling bored after reading it.

Because most of the newspapers are full of flattering praises, basically singing praises to him and his team.

And some photographic works with the layout are very good, such as him being thrown into the sky by the players, such as Larson running wildly on the sidelines after scoring a goal, and the matching background is a bright spot of flash lights, which is very attractive.

Aldrich rested his forehead and sighed, Fleet Street, I kneel down for you.

The season is not over yet, what brother's team needs is a basin of cold water!

Aldridge hopes that there will be some cynical voices in the newspapers, which can stimulate the team to be more enterprising, instead of being exalted in the sky, in that case, they don't know how miserable they will be when they fall.

However, this is the characteristic of Fleet Street. If you are red, you will be compared to the stars.

It is undeniable that if some players in the UK start to become popular, then England’s star-making ability is unquestionable. This is due to the strong media power in the UK. Originally, the UK is the news center of Europe. News in various fields, the UK is the heart of public opinion region, coupled with the advantage of English, the communication ability is unmatched by other European countries.

Italian, Spanish, German, French, news dissemination in these countries is not as good as English,

It is no wonder that after the rapid development of the commercialization of the Premier League, many superstars with inflated prices can be won, which is also the reason why the Premier League broadcast can be quickly promoted globally.

Yiwen, who was curled up on the sofa, suddenly stood up, rubbed his eyes blankly, saw Aldrich sitting across from the coffee table, and suddenly screamed, then got up and ran to the bathroom, just after entering the bathroom, there was another scream, Then came Brady's screams.

Aldrich laughed straight away, obviously Yiwen was concerned about her own image, not to mention whether she looked pretty when she woke up without makeup, but she still had a bit of a cat face after wearing light makeup last night.

Half an hour later, the three close friends had a simple breakfast after washing and checking their appearance, sat down around the tea table and started chatting.

Aldridge dropped the newspaper and watched with interest what he saw as a replay of last night's football commentary.

Some celebrities and football critics gathered together to replay yesterday's League Cup final in terms of technical tactics and detailed analysis and interpretation of the entire game, expressing their opinions and arguing fiercely.

Aldrich likes to watch this kind of program, because it is far more meaningful than news. The score of a football game may be very simple, such as 1:0, 2:1, 3:0, just a few goals, But within 90 minutes, it is not a mistake by a player on the field or a goal created by a wonderful cooperation within a dozen seconds that can condense the whole game. An experienced retired coach and a unique ball critic sat down to review the game Games can often provide a lot of information that cannot be seen by the naked eye, and there are also things that Aldrich missed or didn't realize when he was directing on the sidelines. For him, watching such programs is very helpful for his coaching , Even if you are just an audience, you can open up your mind.

After the hangover, Fred and Brady were not in a good state of mind. They looked a little confused. The two of them were going home to catch up on sleep. Ivan checked the time. She was going to go to college. Her phone rang.

After hanging up the phone, Yiwen said softly to him: "Go and do it if you have something to do, I will take a taxi by myself."

Aldrich smiled and said, "Don't worry, let's go, I'll see you off."

On the way out to drive her to the university, she sat in the co-pilot seat and seemed to have not regained her spirits, keeping her head against the window and keeping silent.

When the car stopped at the gate of the university, Yiwen suddenly turned his head and stared at Aldridge and asked, "Where did she go?"

Aldridge asked inexplicably, "Who?"

"Your singer girlfriend."

"Oh, promoting the album out of town, not in London."

"is this okay?"

"What's the meaning?"

Yiwen withdrew his gaze, then continued to turn his head to look out the window, and said lightly: "When you are the happiest, she should be by your side."

"Hehe, I don't think it's necessary. How should I put it? I like to keep a certain distance. Besides, she is a career-oriented woman. I support her career, and she supports me. If she stays with me every day, I will feel guilty instead. , because I don't have much energy to spend on coaxing women, I'm a boring man."

Aldrich said that he used some self-deprecating tone at the end.

Football coaches are destined to be successful. It takes a lot of time to succeed, because football keeps pace with the times. You not only need to study the current football style and tactical characteristics, but also have a keen sense of insight into future trends and implement them. The specific work is to repeatedly study the opponent.

Sometimes the work is very boring, but Aldrich can only enjoy the bitterness, and sometimes after a lot of boring research, he discovers the opponent's weakness, then it is a kind of joy and pleasure like rain after a long drought. This kind of pleasure, outsiders I can't understand it.

Yiwen turned his head and looked directly at Aldrich for three seconds. Her beautiful clear eyes made Aldrich feel a little nervous. He said, "You don't doubt that I'm gay, do you?"

Yiwen burst out laughing, smiling like a flower, shook his head and opened the door to get out of the car, then turned around and bent over to Aldridge in the car and said: "Drive carefully."

Aldridge waved her goodbye and drove to the club.

It was the club CEO Adam who called him before going out to inform Aldrich that a business partner had come to the club.

Puma's commercial representative Worm Heisenberg.

Almost a year ago, Aldridge and Heisenberg met for the first time, and the two did not agree. In the summer, Puma reluctantly signed a jersey sponsorship contract with Millwall, which was regarded as a test of the water in the Premier League. invest.

That contract is not big, £750,000 a year.

Now that the one-year period has not yet come, Heisenberg took the initiative to visit Millwall, definitely because he wanted to continue the business cooperation.

Adam, the CEO of the club, is also very cunning. He has been letting the wind out since the New Year. Millwall's jersey sponsorship and chest advertisements will expire in half a year.

Millwall's high-profile performance in the Premier League and a lot of live broadcasts have increased the commercial effect of the club. Barclays Bank has reached a verbal agreement with Millwall. They will continue to sponsor in the summer, and it is a two-year contract , £1.5 million per year.

Puma can’t sit still anymore. Millwall has not only performed well in the Premier League, but now won the League Cup. If there are many classic scenes in English football this season, most of them have the shadow of Millwall. Just the jersey Sales, let them make money.

This is also related to Millwall's debut in the Premier League. Fans are enthusiastic about buying new jerseys, and as more and more neutral fans begin to pay attention to Millwall, this is intuitively reflected in the sales of jerseys .

Business cooperation intentions and contracts are generally decided within half a year before the expiration of the previous contract, and the decision to continue or stop cooperation will not be made until the contract expires.

Originally, Adam could handle this matter by himself, but in order to show his sincerity, Aldrich planned to meet Heisenberg in person. As he said last year, he valued a friendly partner.

When he came to the club, Aldrich directly invited Heisenberg into his office. Heisenberg said a compliment and gave a small gift to congratulate Millwall for winning the League Cup.

His attitude has changed drastically from last year. He is full of enthusiasm, eloquently singing the praises of Millwall, and even using the word great.

Both Aldrich and Adam knew that the other party was flattering, so they just smiled, and there was no need to take it to heart.

When talking about the specific sponsorship contract for next season, Heisenberg proposed to sign a three-year to five-year contract with an annual sponsorship fee of 1.25 million pounds.

Aldridge directly vetoed it and came up with a plan.

One-year contract, £1.25 million.

Two-year contract, £1.5 million a year.

Three-year contract, £2 million a year.

Four or five year contract, £3.5m a year.

Heisenberg almost threw his glass and walked away.

Aldrich asked him to calm down and analyzed the reasons for this proposal for him.

As long as Millwall maintains their current Premier League ranking, they will play in Europe next season. Although it is the Europa League, which has low influence, it will always help commercial development.

And Aldridge is also confident that next season, Millwall will be even stronger to hit more trophies.

Heisenberg felt that a long-term contract was too risky. He proposed to sign for one year first, and then two years next year.

Aldridge knew what the other party was planning, and it was nothing more than signing a contract of 1.25 million pounds this year. If Millwall can maintain its competitiveness next summer, then sign another two-year contract of 1.5 million pounds per year.

Aldridge smiled and said, "Mr. Heisenberg, we can continue to sign a one-year contract this year, but if Puma is still interested in cooperating with us next year, the lowest price I can ask is 2 million pounds a year."

Heisenberg was deflated, this kind of superficial number game naturally couldn't hold Aldrich, and the verbal promise was not binding at all.

He left with the plan proposed by Aldrich, and wanted to go back to the company to study it.

A month later, Puma agreed a two-year sponsorship package, which will be renewed in the summer, with an annual sponsorship fee of 1.5 million pounds.