Chapter 123 New Era Media

The busy time passed quickly, and in a blink of an eye came August 21st.

After Yang Cheng returned to New York from the Santa Barbara ranch, he turned into a user experience officer and joined the internal testing team of the 'Toutiao' app wholeheartedly. With his vision and experience, he found many shortcomings, which is inevitable. Yes, no software application is in a perfect state once it comes out. Both people and things need a period of growth and adaptation.

Compared with the z version of the headlines, the interface of this version developed by the forum company is more concise. It uses the green of bamboo leaves as the theme color, emphasizing the concept of environmental protection.

These are superficial skills. Compared with Yang Cheng, a half-hearted person, those professional programmers think more thoughtfully, so Yang Cheng is very satisfied with this, and made a few comments, focusing on the main promotion he promoted in the meeting. Pan idea.

The so-called pan is actually that the app recommends a large number of news to users. Because of the large number of recommendations, users can easily find the content they are interested in. Over time, the behavior habits of users are collected to form big data, and personalized recommendations are made by computers. It is the fundamental factor that brings continuous benefits to the company.

Different from the Z-language headlines, the forum company has its own news source channels. The Los Angeles Times, Chicago Tribune, and news editorial branches stationed around the world send hot news from all over the world into emails every day. headquarters.

However, the Z-language Toutiao does not have its own media department that produces news, so they incorporate the entire Internet into their own information sources and reprint news published by other companies. This will inevitably lead to many copyright disputes. In the United States, which values ​​copyright The kingdom is completely unworkable.

This is also the reason why Yang Cheng was very interested in Georgina's acquisition of Time Magazine Company. Time Magazine Company's magazines cover finance, fashion, entertainment, sports, life and other fields. The news-based sections complement each other, because these fields almost cover the daily needs of ordinary people for news.

Others such as cars, technology, and even constellations are icing on the cake. After all, there are only a small number of people who only like to watch this kind of news every day.

With its own news sources as the basis, supplemented by news reprints from cooperative media, the Toutiao app can recommend a wide range of content at the initial stage of its debut. When the number of users in the stable period accumulates, the app has already completed the completion of missing content. , and then make targeted personalized recommendations, it will get twice the result with half the effort.

. . .

As night fell, Georgina's equestrian club changed from the tranquility of the past. Not only were gorgeous lights lit, but melodious light music came out, accompanied by the gentle breeze, bringing a touch of intoxication to this graceful night.

The wide parking lot in front of the club has already been filled with all kinds of luxury cars. The owners of the luxury cars entered the club to attend the reception, while most of the drivers in black uniforms and white gloves gathered in twos and threes, smoking cigarettes and whispering. Chatting and gossiping, compared to the slightly formal atmosphere in the restaurant specially set up for the boss's followers, it is more relaxed to chat and fart with acquaintances outdoors.

The same scene was almost exactly replicated in the club banquet hall. Investment managers from Wall Street investment banks, fund managers, and a group of rich family members who lived on banquets and receptions exchanged information with each other in formal attire.

In the corner of the banquet hall, a fund manager from Morgan Stanley chatted softly with the CEO of an investment company, "Did you hear that? Yang Jiazi Yuanshan and Princess Bloomberg have cooperated in a company, and today's reception is to attract investment."

"Really? I was just joining in the fun, and these two ancestors actually came together?" the CEO of the investment company asked in surprise.

The fund manager shrugged and curled his lips, "The guy from the Yang family has been very active recently. He just bought a forum company, and now he's going to do something again.

It really doesn't stop every day. "

"Hehe, what's the matter? They are really doing a good job. Many customers of my company have come to inquire about the situation of the forum company, asking when it will be listed, and plan to make a fortune."

"Huh, I just want to think about good things. In my opinion, the forum company is the last glory of traditional paper media. There are only a few days left of this good day."

"Okay, don't complain, look, the Lord has come out."

. . .

On the spiral staircase on one side of the banquet hall, Yang Cheng, wearing a light yellow tube top pleated dress, with blond hair coiled up and a huge sapphire necklace around her neck, the glamorous Georgina walked down slowly and stopped on the landing On the table, lightly tapped the crystal wine glass to make a 'ding ding' sound. Seeing that the guests turned their attention to him, he raised the microphone and said with an elegant and calm smile,

"First of all, I welcome you all. I know you will be surprised when you receive the invitation. Why is this guy again? Didn't he just hold a banquet?"

Yang Cheng's humorous self-ridicule brought chuckles from the audience, which laid the foundation for a good atmosphere for what he wanted to say next.

He didn't prepare a speech, it was completely off-script and improvised, wherever he thought.

"Yes, I'm here again to bring everyone together again. In addition to tasting good wine with you, there are a few things I want to share with you."

After a pause, everyone's curiosity was aroused, and he continued, "Georgina and I founded a company called New Times Media, which currently owns two powerful subsidiaries, Forum Company and Lionsgate Films. Wholly owned, one holding company."

One stone stirred up waves, "What? Lionsgate?"

"He bought Lionsgate?"

"When did it happen? Why didn't I know?"

"Idiot, why did I raise you trash? A film and television group with a market value of several billion has changed its controlling shareholder, and I'm actually only now aware of it?"

The person who said this was obviously the big boss of the company. What he cared about was not whether Lionsgate was acquired, but because he was angry because he didn't receive any news about such a big incident.

Yang Cheng looked at the commotion off the court with a smile in his eyes, exchanged glances with Georgina, coughed a few times, quieted the scene, and said, "I was born in Manhattan, grew up on Wall Street, and now I'm almost At 27, having lived in New York most of my life, I sometimes ask myself, what does this city bring to me?"

The guests in the audience were once again brought into the mood by Yang Cheng, thinking along Yang Cheng's question, yes, what does this city give to themselves?

"Is it a night of singing and dancing, a never-ending cocktail party? Is it a pile of cold numbers on Wall Street? Is it wealth? Is it a luxury?"

Yang Cheng's powerful speech echoed in the banquet hall.

"No, the answer is sharing! It is constant sharing that has created one giant company after another! It is sharing that strengthens the connection between companies! It is sharing that deepens the relationship between people! Or is it sharing that makes up Wall Street? A wealth camp worth trillions of dollars!"

This time he did not pause, and waved his hand, "So I am standing here today to share with you the broad prospects of New Era Media Group. The research and development is completed and the scope of public testing is open, the app is called 'Toutiao', please take out your smartphone."

Whether a piece of software can successfully stay in the user's mobile phone, the most critical thing is whether it can accurately and quickly catch the user's attention during the cold start phase.

This edition of Yang Cheng’s headlines uses a fresh bamboo forest scene after the rain as a startup animation, and quickly enters the login and registration page. Under Yang Cheng’s instructions, the tycoons with a net worth of over 100 billion on the occasion completed the registration process with great interest , the next step is to choose hobbies, which can be randomly assigned, or you can customize your own preferred theme. Some choose entertainment and some choose sports.

You can choose 'adult', this is how lacking in love.

Just when everyone felt a little disappointed, because this software was no different from other news apps except that the page was beautiful and the text looked refreshing, Yang Cheng suddenly picked up the microphone and said, "Do you have any friends from Nike today? Or An investment company that owns Nike stock? Hands up, please."

A middle-aged white man wearing rimless glasses in the audience hesitated and raised his hand. Georgina locked on him with a glance, approached Yang Cheng and whispered, "Nike Global Vice President, Chris Apostel."

"Wow, Mr. Aposton welcomes you, don't worry, it's good to see you."

Yang Cheng made a joke, and everyone laughed.

Abostom shrugged helplessly. He couldn't speak without a microphone, but Void gave him a thumbs up, indicating that there was no problem.

"Please slide the page to the sports section, click on the top news, that's right, the news about football superstar Cristiano Ronaldo's yacht vacation, and click on the Nike sneakers on his feet."

Everyone followed Yang Cheng's instructions and clicked on the news. In the photo, there is a black dot on the Nike shoes worn by Ronaldo. Click again, and the model, price and introduction of the sneakers will pop up immediately, and ebay and Amazon are also attached below. shopping links.

All the people present were smart people, and they immediately understood the characteristics of this software recommended by Yang Cheng after a simple operation, and the vice president of Nike, Chris Apostel, was even more impressed. It is an innovation in the United States and even in the world, and the eyes looking up at Yang Cheng again become more and more fiery.

Yang Cheng naturally felt the hot gaze, looked at Chris Apostel and joked, "Mr Apostel, this advertisement is free, just don't sue me for infringement."

"Hahaha..."

Lao Mei's laughing point is so low, and she is so happy to make a joke casually.

After being ridiculous, this group of vampires who seemed to have smelled the fragrance of Meidao ink probably understood the meaning of Yang Cheng's sharing!

It's clear that they want to raise money, and it's so refreshing, but they have long been accustomed to living in a hypocritical mask. Not only did they not sneer at Yang Cheng's alternative words, but they wanted to give a thumbs up. This word sounds much more elegant than financing. Yes, I will learn it later!