Chapter 1378 Contemporary Zombie Daoist

Li Mu originally intended to give benefits to both Lucas and the theater, but Lucas had a keen sense of smell, and after realizing Li Mu's true intentions, he immediately made a decision: Li Mu's concession, I don't want a cent, and give it all to the theater. .

The monologue in Lucas's heart is: Don't you look down on this money? Although I like it, I have to act like you don't like it.

If both the copyright owner and the distributor are willing to make concessions, then the only object of their concessions is the cinema.

Cinemas are different from copyright owners and distributors. Copyright and distribution are not just about the box office, but also word-of-mouth, influence, brand awareness and corporate image, but cinemas only care about the box office.

If it is a theater chain that is completely neutral and is not interfered by any distributor, his operation routine will always be only one: give the most films to the most profitable films.

In North America, the distribution ratio between the issuer and the theater chain is not fixed, and the method of step-by-step account sharing is adopted. Generally speaking, the distributor of the box office in the first week has the highest distribution ratio. Then, with the extension of the release timeline, the distributor The proportion of the share of the theater chain has continued to decline, and the share of the theater chain has continued to increase.

The reason for such an account-sharing model is to increase the willingness of the cinema to arrange films after the film has been released for a period of time, the popularity has declined, and the attendance rate has dropped. From this, it can also be seen that the operating awareness of the cinema is The fixed, they want, is the maximum utilization of the seats, which is the same with the airlines.

If the distributors and copyright owners are willing to sell a part of their own proportions to the theaters, it will be a huge driving force for the theaters, which will allow them to contribute more resources to the film arrangement spontaneously.

Lucas' decision made Li Mu very satisfied. He was able to have such a consciousness, which proved that this person is a smart person, and he is very good at doing what he likes. Cooperating with such people is better than those who only know how to fight for themselves. are much more comfortable working with.

Combined with the release of "Flying Tigers" in the future, as well as more follow-up works, and considering that North America will still be the world's largest box office market in the next ten years, Li Mu needs to find more powerful partners in North America.

Spielberg and DreamWorks are now their production partners, and in terms of distribution and cinema, they also need to expand other powerful partners.

Lucas is a good friend of Spielberg, and he flew over from the United States for this cooperation to prove his determination and attitude to do things, and he gave up the 10% share he gave him without blinking an eye. , which proves that this person's thinking mode is very suitable for him, so he has become his best partner in the field of North American film distribution in the future.

After the decision, Li Mu said to Lucas: "I can sign a copyright sublicense agreement with you today. How long do you think it will take us to get this movie released in the United States?"

Lucas said: "After signing the contract, if the source does not have English subtitles, then we have to quickly arrange the production team to produce it. This is relatively fast and can be done in a few days. If there are English subtitles, I need to send the copy directly to The American Film Association will do the rating, and at the same time, I will contact the directors of the major theater chains to watch the film, and then privately discuss with them the specific conditions for arranging the film. After the rating is released, we will set a release date, and then start the promotion. , the official release, if the whole process is normal, it will take about two months."

"Two months?" Li Mu frowned slightly and said, "It's a bit too long, can you hurry up?"

Lucas said: "Mr. Li, in fact, under normal circumstances, it usually takes more than two months for a movie to be introduced and released. The more a movie has higher expectations for its commercial value, the more the promotion cycle should be reserved. When it comes out, the publicity cycle is generally about two months, or even longer.”

Li Mu said: "Our movie has already been warmed up in advance by the game, and there are many netizens who are obliged to promote it on the Internet, and we already have a relatively good audience base.

In this case, there is no need to extend the promotion cycle to two months. When you start to submit a video rating, I will start the online promotion, and you will also start preparing for offline promotion. We strive to shorten the promotion cycle to 7 -10 days, and then you can think about ways to speed up in other links, and see if you can reduce all the timelines to about 20 days from today. "

"20 days..." Lucas hesitated, frowned and thought for a while before saying, "Mr. Li, if all links are accelerated, 20 days shouldn't be a problem, but it will be a test of propaganda work."

Li Mu nodded and said with a smile: "Since there is a strong mass base now, you don't have to worry about the development of propaganda work, you have offline propaganda channels, I have online propaganda channels, including YY, including YY Internet, including "Plants vs. Zombies Online", our ability to deliver information is unquestionable, but if we stretch the propaganda line too long, if the players of "Plants vs. Zombies Online" lose the element of Chinese zombies For curiosity and freshness, if you want to drag them to the cinema, it will be more troublesome, so we might as well strike while the iron is hot and promote the release of this movie as soon as possible to ensure that most users have not lost their curiosity. "

Lucas has never done such a movie distribution before. Hollywood is highly competitive. Even a movie with a top star lineup has to start preheating and publicity long in advance. Various offline commercials and TV commercials are constantly bombarded to deepen repeatedly The audience's impression of this movie has never been released immediately after 7-10 days of promotion.

But thinking about it carefully, what Li Mu said also makes sense. After all, the popularity of games is time-limited. There are countless big stars who have been popular for ten or twenty years or even longer.

But there are very few games that can be popular for more than ten years, so we must seize this rare time window to ensure that the movie is put on the big screen before the audience's curiosity disappears!

Immediately, Lucas agreed immediately and said, "Don't worry, Mr. Li, I will definitely find a way to speed up and let "Mr. Zombie" be released in North America as soon as possible!"

Li Mu nodded: "There are still many excellent zombie films in the Hong Kong film industry, and the copyright is in my hands. If "Mr. Zombie" becomes popular, we will release one or two more zombie films immediately, and then wait for the summer vacation to come. Pick a zombie movie to hit the summer box office, and take the rest of the zombie movie and release it on DVD.”

"it is good!"

...

However, within a day or two, all the zombie-themed movies in Makino Imaging's hands have already created copyright fees of nearly 100 million yuan in China. The copyright of a single film of tens of thousands of yuan is very cheap, but there are indeed many domestic TV stations. Satellite TV There are more than 2,000 TV stations in local counties and cities combined, and the number of channels is even more. Now is the time when zombie movies are hot. If it was normal, they would have broadcast pirated DVDs on TV. This time, all the copyrights of zombie films are in the hands of Makino Imaging, so everyone started to respect the copyright and asked Makino Imaging to obtain authorization before broadcasting.

More than 2,000 TV stations, of which half of them proposed to buy the screening rights from Makino Imaging, most of them have obtained the screening rights of more than one movie, and nearly 100 TV drama copyrights have been bought, almost to any one. During the time period, among the TV stations that the TV can search for, there must be at least one movie or TV series about zombies that is playing.

Although the swarming phenomenon is not very healthy, it is fortunate that the audience is enjoying it very much now. The enthusiasm for being infatuated with genre films has rekindled, and various types of zombie films are almost never tire of watching.

Just authorized a batch of copyrights, and earned tens of millions of yuan in net profit. This hand of Makino Imaging has made film and television companies on both sides of the strait jealous.

How many companies work hard to make several or even a dozen movies all year round, but they may not be able to make so much money. Hong Kong film and television companies can't make a few movies with a box office of over 10 million all year round, but Li Mu relies on buying low and selling high. , in a few days, he has already earned a net profit that other companies may not be able to earn in a few years, which indeed makes his peers envious and hateful.

Li Mu didn't know that he had a witty nickname in the Hong Kong film circle, Zombie Taoist...

The reason why Li Mu is said to be a Zombie Taoist is because this guy has wiped out all the zombie movies in Hong Kong. All the movies with zombies in them are all killed by Li Mu. He is a contemporary "Zombie Taoist" who specializes in fighting The "Roadmaster" of zombie films.

Many Hong Kong film companies, after discovering that they had been harassed by Li Mu, came up with the idea of ​​re-shooting zombie films in addition to their indignation, because in their opinion, this is the second spring of zombie films. It's a good time to seize the opportunity to make money.

Soon, there were a lot of gossip in the Hong Kong film industry. At present, at least six film companies are preparing to invest in zombie-themed movies, and they have already established projects and are in the stage of script creation.

One of the tricks that Hong Kong movies have not been able to escape for decades is to make money, and everyone will scramble to play it. Not only zombie movies, but also gangster movies and gambling movies are all popular, and thousands of people keep up with them. These people just want to make quick money, they don’t need good scripts, and they don’t need good directors and actors, so the rate of bad movies is surprisingly high, so that the audience can’t avoid it. In the end, they can only accelerate the lifespan of a series to death.

So at this time, I saw a second spring of zombie films, and it was not surprising that I wanted to make more zombie films to follow the trend and make money.

Among these companies that have launched zombie film projects, the most fucked is Uniasia.

Uniasia feels that they have suffered a lot, because they think that Makino Imaging has defrauded them of all the copyrights of zombie films including "Mr. Zombie", which is simply stealing all their hens that can lay golden eggs. It's just an ordinary film and television company, they will definitely tear up the agreement, and then deny the authorization in various ways, and may even use many shady means to achieve their goals.

It's a pity that Makino's image is a piece of steel. With their fists and feet, they can't kick at all, so they can only grit their teeth and prepare to launch a "Mr. Zombie 2003". The script is omitted, and they are completely looking for new actors. The remake of "Mr. Zombie" uses a better production team. In terms of visual effects, it will be much better than the old version. The only problem is the cast. Uniasia is preparing and looking for first-line stars to shoot this remake. .

After Li Mu heard the news, he didn't take it to heart. Anyone can make zombie movies. After all, he doesn't own the patents for zombie movies. His real purpose is to send zombie movies abroad. If zombie movies become popular overseas, this Not only the victory of Chinese movies, but also the victory of Chinese culture export!

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