Chapter 194 Another Battle at the Los Angeles Electronic Technology Show 11
Neither of them are fussy people, and now they have apologized. Bao Zixuan is not talking about anything. As long as the service is good, everything will be ok. Otherwise, it’s really hard to say. In fact, he is also considering buying a restaurant. It won't cost much and there will be a lot of room for appreciation in the future.
Feeling that the two of them had almost finished drinking, Akio Morita said: "Baosang, Sony is very interested in digital cameras. We hope to obtain patent authorization for digital cameras and flash memory cards; at the same time, we hope that some of the technologies of the Black Cloud Vision 1200 laptop will be useful." Sony is open. In addition, Sony is also very interested in home theaters and hopes that everything will come true."
Hearing that Morita Akio wants so many things, this is what to do. Is it necessary to clear away the dark clouds? But everything has a price. As long as the price paid and the conditions are reasonable, none of this is a problem.
Bao Zixuan: "What can Heiyun get from Sony? The technology and patent licensing you want are Heiyun's core products. If we license them easily, we will be cultivating competitors. I hope Mr. Morita understands."
Akio Morita also knew that it was too much to want so much, but he still wanted to fight for it. After all, this is related to Sony's interests. As long as the patent is obtained, I believe that Sony's technology reserves will be able to produce products in a short time. The price/performance ratio may be higher. The Walkman is a good example.
Bao Zixuan is also thinking about this problem. Sooner or later, digital cameras will have to be authorized. The first is for antitrust investigation, and the second is to find some companies to share the pressure and impact of the film giant on Heiyun.
Akio Morita: "Any patent owned by Sony can be opened to Heiyun, including your favorite chips, other production equipment and technical data."
In fact, manufacturing chips requires many instruments, including photolithography machines, etching machines, developing machines, coating machines, and implanters. At present, Heiyun Group can only produce its own lithography machines, which are also the most important machines.
The basic principle of manufacturing chips is to take advantage of the properties of these two substances: cover the metal surface with a layer of photoresist, then use light to erode the photoresist first, and then soak it with chemicals. In this way, there is photoresist. Parts of the metal will not be corroded, and areas without photoresist will be corroded - so the metal surface forms the shape we want. These two processes are so-called photolithography and etching, and the corresponding equipment is photolithography machine and etching machine.
Bao Zixuan: "I know that Sony has a complete technical reserve of etching machines. Although it is not very advanced, it can still be used. But it seems that Sony does not produce three types of machines: developing machines, coating machines, and injection machines!"
The etching machine technology is not too complicated, and that is also compared to the photolithography machine. Heiyun's technical reserves in this area are too weak, although it has been investing heavily in it. However, it is impossible to see the effect within a few years, not to mention that Heiyun itself has a serious shortage of technical personnel, and all the limited technical personnel are used in the research and development and upgrading of lithography machines.
Akio Morita knew that this boy must be moved, otherwise he wouldn't be able to investigate the information in such detail. He smiled and said: "Sony does not produce them, but there are many manufacturers of these three types of machines in Japan, and Sony has a controlling stake in many companies. There is no problem at all in getting the technical information of these machines."
Bao Zixuan: "These few backward machines alone are not enough to obtain so many patent authorizations. You know that the most important thing in chip manufacturing is the photolithography machine. Currently, Heiyun has mastered it, and the remaining machines can be purchased in many places."
Akio Morita: "Of course I know this, can you mention the rest! As long as Sony can do it, we will never refuse."
Bao Zixuan: "We can hire a professional evaluation company to evaluate the technologies and patents of both parties. In principle, I am not opposed to licensing these technologies and patents. After all, Heiyun does not have the ability to go it alone, and I will not do so myself."
"As for the rest of the shortfall, I don't want cash compensation. I know Sony has a lot of properties in Japan, and I hope Sony can use Japanese properties to compensate for the remaining difference."
"Heiyun does not yet have its own office building in Japan, and at the same time, many Japanese executives in Hong Kong do not have houses in China. This makes it very inconvenient for them to return to Japan."
Bao Zixuan knows that the next ten years will be the period when Japan's real estate market and stock market will see their craziest growth. If you don’t use cash now, you will get more later.
Akio Morita strongly agrees with this plan. After all, Sony has purchased and built many office buildings and residences before. Now Heiyun wants to give them that, which can save a lot of cash.
Akio Morita: "Bao Sang is also optimistic about Japan's real estate market. It seems that we are heroes and have the same view. Japan has less land and more people, so the real estate market in the future will definitely be great. But since Bao Sang wants to use real estate to make up for the price difference, there is no problem. , who asked us to be friends!"
Bao Zixuan: "Myself and the company executives are optimistic about Japan's future. Japan and West Germany recovered quickly after the war. This is due to basic education and national quality. As you said, Japan has more people and less land. The real estate business in Japan will indeed have great potential in the future. I also own a Hutchison Whampoa company that can cooperate with Sony in this area."
Akio Morita paid close attention to every move of Bao Zixuan and Heiyun, and knew that they had acquired the old British-owned foreign firm Hutchison Whampoa in Hong Kong. He also acquired two car brands in the United States and was very interested in Bao Zixuan's proposal. Then he said: "No problem, Sony has its own real estate company, we can really cooperate."
Bao Zixuan knew that he was not suitable for negotiation, and many things were just enough. All that's left is to tell your subordinates what goals to accomplish. I no longer care about the negotiation process, but I am still very interested in Japanese real estate.
Buy real estate in any area of Japan now and sell it around 1988. In this way, the money earned will not be less than doing business, and at the same time, you can gradually collect Japanese yen when trading with Japan. In this way, once the Japanese yen appreciates, it will be a very considerable wealth.
This time, Heiyun Group's digital cameras, flash memory cards, and surround-sound home theaters are all technology patents that major companies want. We can use this opportunity to negotiate with major companies and obtain patent technology authorizations for their excellent products, and then Complete the industrial upgrade of Heiyun.
Finally, with the joint efforts of several groups of negotiators, Heiyun Group's home theater was licensed to Sony, Panasonic and RCA in the United States.
Laptop computers, digital cameras and flash memory card technology patents are licensed to Sony, Panasonic and Toshiba. At the same time, it also authorized the use of image modification software and flash memory card technology to Apple and Microsoft. After all, it is the major shareholder of these two companies. In any case, we must make some contributions. Both companies participated in this exhibition, and the effect was pretty good. However, the two companies with the highest market value in later generations are really not good enough compared with large Japanese companies and Heiyun.
It has obtained authorization for all equipment and technology for making chips, and has further supplemented its shortcomings in the field of home appliances. The most important thing is to obtain the encoding technology of Toshiba Japanese chips, which paves the way for the future development of its own chip technology. At the same time, it also obtains the latest night view display technology and industrial processes from rca.
Also, I got three office buildings in Tokyo, although none of them are very high. The value cannot be seen yet, but after the Plaza Accord is signed, the price of these office buildings will be comparable to that of Wall Street office buildings.
At the same time, we also visited some shops, apartments, houses and villas. Seeing that Bao Zixuan had acquired so many properties in Japan, the happiest people were the Japanese. They eagerly hope that Heiyun Group will move its headquarters to Japan, which will be of great benefit to employment and strengthening national strength.
Although the subordinates all had questions of one kind or another, they still chose to implement it at the boss's request. Heiyun Group has only one shareholder, and that is Bao Zixuan. In the Heiyun Group, his words are imperial edicts. Everyone must obey unconditionally, not to mention the boss’s vision has always been very accurate and he has not missed anything so far.