Chapter Seven Hundred and Eighty Third Experience Store Promotion Nationwide

After the news of the new headquarters of Thunder Interactive Entertainment was finalized, players thought about it carefully, and it was indeed time to change.

Not to mention anything else, let’s just say that the domestic Dichao Mutual Entertainment and Zenyi Mutual Entertainment, the buildings are also more beautiful than the other, and Lei Ting Mutual Entertainment has now surpassed this in terms of revenue, influence and appeal. Two, it is not appropriate to continue to use this small experience store.

Although many nearby players felt very sad, but if they moved away... it wouldn't be too far. The new experience store is still directly connected to the subway, and the equipment in the experience area is all updated, so there should be basically no such crazy queuing situation, plus the expected theme area, it is still very exciting to think about it.

Moreover, the new headquarters is not only an office area + experience area. Like many Fortune 500 group headquarters, it also has various comprehensive service facilities.

For example, in the office area of ​​employees, in addition to various offices and meeting rooms, there are restaurants, fitness centers, living centers and parking lots specially provided for employees, and even indoor arenas.

In the sightseeing area, there are also theme restaurants, viewing areas, larger holographic projection viewing areas, original game painting exhibitions, game character archives, etc. for tourists. With the developers' bad taste and Easter eggs.

Even Chen Mo specially reserved a part of the area as a future e-sports venue. Perhaps in the near future, competitive games such as "League of Legends" and "Jedi Survival" will have a brand new competition venue at the headquarters of Thunder Interactive Entertainment. , players can come here to watch the game.

These brand-new contents are completely absent from the previous experience store, so the mentality of the players in the imperial capital has changed from the initial confusion to excitement and anticipation.

They can't wait to see what the new experience store will look like when it's completed next year!

...

While the players in the imperial capital were full of anticipation, players in other cities also got a piece of news that made them cheer.

That is, Leiting Mutual Entertainment will build experience stores in 20 first-tier cities in China. At that time, players in areas such as Modu, Sichuan and Chongqing, Suzhou and Hangzhou can also go to the experience stores to experience Leiting Mutual Entertainment's new games.

Of course, no amount of cities will be able to do it. After all, the experience store only plays a promotional role, and its profitability is basically negligible, and it is impossible to cover all the towns and counties in the country. Dominance starts with pigs

However, players are also cheering for Leiting Interactive Entertainment's opening of experience stores in these first-tier cities. In the future, the experience game will finally no longer need to travel all the way to the capital by high-speed rail.

The experience stores in each city have dedicated Leiting Interactive Entertainment employees who are also committed to providing players with the best demo experience. These experience stores will basically be officially put into use next year. By then, the influence of Leiting Interactive Entertainment will further spread to the whole country.

...

In addition to the new headquarters, more experience stores and the annual game awards, Chen Mo is also thinking about other things.

In the official capacity of Lei Ting Interactive Entertainment, a game design competition was held.

In fact, there are many game design competitions in China, such as Chen Mo's first experience store, which was won by the game design competition.

However, these game design competitions are often not systematic, the scale is large or small, and they are distributed all over the country, and there is no unified selection mechanism.

The reason is that there is no strong game business to promote this matter.

Dichao Entertainment is more concerned about its own profits. If there is a lack of talents, it can directly poach people from other game companies, or hire some independent game designers with high salaries.

Zen Entertainment is relatively better, but not much better. Although some game design competitions will be held, the main purpose is to create gimmicks and enhance the company's reputation, and it has not had a far-reaching impact.

Many reliable design competitions are actually sponsored by the Tourism Committee. For example, the one that Chen Mo participated in before has a little relationship with the Tourism Committee.

In fact, think about it, this kind of thing is thankless, and it is no wonder that no game makers are willing to take the lead.

Because throughout the entire game industry, whether it is a previous life or a parallel world, whether it is domestic or foreign, there is no particularly clear rule to follow, nor does it require such profound professional knowledge and accumulation as many high-tech industries. micro-fiction collection

For example, Hidetaka Miyazaki, the producer of "Dark Souls", was only a low-level executive planner and programmer at the beginning, and then he climbed to the position of president step by step with his own talent and hard work. superior.

In the game industry, there are many more examples of this, and many super-class producers may just start out as an ordinary programmer, a tester, or just an enthusiastic gamer. Many of those serious designers who graduated from majors are actually working as screws in big companies, slowly disappearing from the crowd.

In the final analysis, it is because the game design itself does not have such clear rules, and there is no guarantee of "inevitable success". The same resources and investment may produce a pile of garbage, lose all the money, and may sweep the world. Earn a lot of money.

In this case, if you want to use the game design competition to select more promising designers, you can. But it is impossible to infer the future achievements of these people from this.

There may be some people who have emerged in the design competition, but soon the talent will be exhausted and the crowd will disappear.

It is also possible that some people fail a design competition, but then they have launched a lot of shocking works.

For companies like Dichao Interactive Entertainment and Zenyi Interactive Entertainment, this kind of competition can at most recruit some newbies with a little prospect, but in fact they can only make a few decent mobile games, the distance from the real The company's profit is still a thousand miles away. If you want a designer who can really make good works and generate value for the company, you still have to dig in the industry.

If you go to dig in the industry, you can just look at the resume, and holding a design competition is superfluous.

Therefore, in the past, the game design competition was just a special channel led by the Tourism Committee to encourage newcomers to enter the game design industry.

For example, Chen Mo, after winning the design competition, did get the right to use the experience store, but there are also certain indicators every year. If Chen Mo's later games fail, then the experience store will be withdrawn, and he can only find another way out. The Tourism Committee will definitely not ask.

The design competition that Chen Mo wanted to hold was completely different from the previous design competitions.

At present, only Chen Mo has the qualification to hold a design competition of this scale and level in China.